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Empowering Women Entrepreneurs: Unleash the Power of Expert Support to Grow Your Business

Women started, on average, 1,821 new businesses every day last year. I mention this a lot because it just blows my mind. That’s EVERY DAY in the United States. Women entrepreneurs are on the move!

While starting and growing a business can be both exhilarating and challenging, it’s imperative that small business owners surround themselves with a strong support system. In E-Myth Revisited, it says entrepreneurs should “work on your business, not in it,” – which to me means you can’t possibly wear all the hats and be successful. It’s important to step back and put the right people in the right positions and let your business run efficiently. At Purse Strings, we give women access to financial professionals who love to focus on working with the women making powerful money decisions. Here are 6 financial professionals who can help you and your business achieve new heights.

1. Business Coach:

Guiding Your Path to Success

A business coach acts as your mentor, confidante, and strategist. They help you gain clarity about your goals, develop actionable plans, and navigate obstacles. A coach brings fresh perspectives, helps you focus on your strengths, and identifies areas for improvement. With their experience and insights, you can refine your business strategies, boost your confidence, and stay motivated on the path to success.

Tracey Bissett:

President and Chief Financial Fitness Trainer, Bissett Financial Fitness, Inc.

Tracey has helped so many small businesses experience business growth, increased monetary compensation, as well as clarity, confidence, and calm when it comes to financial matters. Clients appreciate Tracey. She has the ability to meet them where they are in their financial fitness journey, build on their foundation with quick wins and coach them forward so they can tackle their goals with confidence and decisiveness.

2. Bookkeeper:

Keeping Your Finances in Order

Bookkeeping is the foundation of any successful business. A skilled bookkeeper organizes your financial records, tracks income and expenses, and ensures compliance with tax regulations. By maintaining accurate financial records, you can make informed decisions, identify areas of financial growth, and secure funding when needed. A bookkeeper provides you with the financial insights necessary for strategic planning and sustainable growth.

John Agee:

Business Accountant, The Bookkeeping Specialist, LLC

John’s primary focus is to help small businesses that are uncertain about the results their business is yielding. He enjoys taking the guesswork out of the financials and creating simplified systems that saves business owners time. John takes great pride in helping business owners remain successful and strategizing their financial success.

3. Accountant:

Maximizing Financial Efficiency

An accountant takes your financial management to the next level. They go beyond bookkeeping to analyze your financial data, prepare financial statements, and provide comprehensive insights into your business’s financial health. An accountant helps you optimize your tax strategy, minimize expenses, and take advantage of financial opportunities. With their expertise, you can maximize financial efficiency, increase profitability, and safeguard against financial risks.

Lynette DeRose:

Owner, Supporting Strategies

Lynette is a woman business owner and loves to help educate other women business owners to understand their business financial statements.  Her goal is to help alleviate the day-to-day financial duties so business owners can focus on what they love best, knowing all their finances will be accurate, complete, and ready for her when needed. Lynette is backed by a team of 11 women who work with her across seven states.  

4. HR Specialist:

Nurturing Your Human Capital

Your team is the heart of your business. An HR specialist assists in managing your human resources, from recruiting and onboarding to performance management and employee development. They help create a positive work culture, foster employee engagement, and ensure compliance with labor laws. By nurturing your human capital, you can build a productive and loyal team that contributes to your business’s growth and success.

Angela Sarver: 

Founder/ CEO ElleBlu Human Resources Consulting

Angela supports small business owners in developing and implementing smart, practical solutions for their HR issues. She focuses on leadership and culture, talent acquisition, and legal/HR compliance matters to help you align your business and people strategies. Angela will work with you as the leader to assess culture, team dynamics and communication, and more. Whether you need ongoing HR support or assistance with a project, Angela has the expertise to address these challenges so you can focus on what you do best.

5. Fractional CFO:

Strategic Financial Leadership

As your business grows, you might need expert financial advice without the cost of a full-time CFO. A fractional CFO offers part-time financial leadership, guiding your financial strategy and decision-making. They help with financial planning, budgeting, cash flow management, and long-term financial forecasting. With a fractional CFO on board, you gain access to high-level financial expertise, enabling you to make well-informed decisions for your business’s future.

Andrea Jenson

Founder, The Cash Flow CFO

Andrea is the Founder of a full-service accounting and fractional CFO firm, so it goes without saying that her financial experts are phenomenal at number-crunching. But more than that, they are expert communicators who will connect all those complicated financial dots in a way that just makes good sense. And they don’t wait in the wings and check in every so often, either. With her boutique approach, she positions her team front and center, watching over every dollar that comes in and out of your business as if it was her own.

As much as we think we can, small business owners just can’t do it all. Whether it be a business coach for guidance and motivation, a bookkeeper and accountant to ensure financial stability, an HR specialist to nurture your team, or a fractional CFO who offers strategic financial leadership – Purse Strings has financial professionals waiting to help!

The journey of entrepreneurship does not need to be traveled alone. Embrace the power of Purse String’s professionals and watch your business soar to new heights.