Up Your Assets

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Bridging the Gap: Smart Strategies for Women’s Wealth

In this episode, Ray explores the surprising truth when it comes to the future of Women and Wealth Management with Dr. Barb Provost. This in-depth discussion reveals the amazing trends in financial services and the opportunity that exists. You won’t want to miss the insightful conversation on how to help current and future generations control the “Purse Strings”.

The Wealth We Hold

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Money, Motherhood, and Building a Brand with Dr. Barbara Provost and Maggie Nielsen of Purse Strings

Could you imagine going into business with your mother? Or, what if the next level of your success was to bring your daughter into your vision as an entrepreneur? Turns out, this dynamic can be a powerful combo when done with intention, clarity, and a lot of mutual respect.

In this episode, Host Lynzie sits down with Dr. Barbara Provost and Maggie Nielsen, the powerhouse mother-daughter duo committed to empowering women with the tools they need to make confident financial decisions. As a consultant, educator, and entrepreneur, Barbara connects women with trusted financial professionals to help them plan for a future full of choices. Maggie, with her curious mindset and passion for personal growth, inspires others through motivational talks and equips women with the financial knowledge they need to thrive. Together, they are dedicated to helping women build lives free from financial stress thanks to the support of their community of trusted professionals.

They talk about all things money, brand-building, and what it really takes to grow a values-led business in partnership with your mom (or daughter!). From a deeply personal conversation about how they balance their family relationship with their business roles, to the mindset shifts that helped them grow Purse Strings into a community.

Be S.H.E. Podcast

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Money Confidence Starts Here: How Purse Strings Is Changing The Game For Women W/ Barbara Provost

In this powerful episode, Dr. Barbara Provost, founder of Purse Strings, shares how personal experiences and industry insight led her to challenge the male-dominated financial world and build a movement designed for women. From going through divorce to consulting in finance, Barb saw firsthand how women were overlooked, underserved, and left unprepared when it came to money.

She responded with action—launching Purse Strings, a one-stop resource offering vetted financial professionals and free tools to help women grow confident and competent in managing their finances.

If you’ve ever felt unsure about money, this episode will meet you with compassion, clarity, and empowerment.

 

Business Growth Spotlight

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The Pink Tax and Beyond: Why Financial Systems Fail Women

In this episode of the Business Growth Spotlight podcast, host Heidi Schalk is joined by Dr. Barbara Provost, founder of Purse Strings, for a powerful conversation on financial empowerment for women.

They explore the unique financial challenges women face, the societal narratives that contribute to money-related stress, and the mindset shifts needed to build lasting confidence and wealth. Dr. Provost sheds light on common financial missteps, the value of professional guidance, and why so many women feel underserved by traditional financial services.

You’ll also hear about the mission behind Purse Strings, an organization dedicated to arming women with the tools, resources, and education they need to take charge of their financial future.