The Five Biggest Financial Mistakes Women Make featuring Dr. April Murdaugh

Dr. April Murdaugh, financial advisor and CEO of Woman to Woman Financial, joins us to share the 5 biggest financial mistakes women make.


Dr. April Murdaugh is a Purse Strings-approved financial advisor in Fleming Island, Florida, and the CEO of Woman to Woman Financial. Through her wealth management firm, she is dedicated to helping educate, empower, and encourage women to create and grow generational wealth. We are honored to have her on the show today to share her remarkable story and tips for overcoming financial planning obstacles.

Throughout our conversation, Dr. April outlines the five biggest financial mistakes she sees women make. From avoiding financial planning to not having a will or estate plan, she has some powerful insights on taking control of your financial future. This episode is a great reminder that it’s never too late to make smart financial decisions, to seek help from professionals like those at Purse Strings, and to become financially fearless!


Here’s some of what we discuss in this episode:


  • 1:11 – Dr. April’s experience with widowhood and financial hardship + journey to financial advising
  • 8:18 – Avoidance in financial planning
  • 9:53 – Negotiating for higher salaries or fees + working with a coach
  • 13:40 – Prioritizing retirement planning over college savings for children
  • 22:07 – Not having a will or estate plan
  • 26:44 – Giving your spouse complete control over your finances
  • 32:29 – Having financial conversations with your partner


Learn a little more about Dr. April:


Dr. April D. Murdaugh is a fee-based financial advisor based in Fleming Island, Florida. She specializes in assisting successful women executives and business owners in creating a financial plan that outlines how to live the life they deserve.

Having experienced homelessness, widowhood, and divorce- losing everything three times in her life-she is deeply committed to aiding women in fortifying against setbacks and navigating life transitions to achieve financial prosperity.

Formerly a college administrator and full-time professor of Business and Logistics, Dr. Murdaugh holds degrees from St. John’s University, Southern Wesleyan University, and Nova Southeastern University.

She has held leadership roles in various professional organizations including past president of the Professional Women’s Council, president of the National Association of Insurance and Financial Advisors-North Florida Chapter, and Treasurer of the Women in Transportation-Northeast Florida Chapter.

She was also President of the American Business Women’s Association-Orange Park Charter Chapter in 2019 and 2020 and was recognized as one of the Top Ten Women American Business Women in 2021.

Among her accolades, she received the Small Business Leader of the Year award in 2020 and was named Best Financial Advisor in Jacksonville in 2018 and 2019. Recently, she was nominated as a Rising Star in Finance by the Jacksonville Business Journal and invited to apply for Woman of Influence recognition and the Leadership Jacksonville Class of 2025.

Dr. April D. Murdaugh is an approved Purse Strings Professional. She is a mom to four wonderful adult children. In her spare time, she enjoys reading, music, exercising, kayaking, and hiking.


Episode Links:



Dr. April on Purse Strings

Dr. April Murdaugh

Woman to Woman Financial


Where you can find Dr. April: