Raising Financially Savvy Kids

Talking to your kids about money might feel awkward, or even a little intimidating—but it doesn’t have to be. In our recent Money Talks session, we sat down with Lauren Rosberg, a Certified Financial Planner, divorce financial analyst, and mom, to discuss how we can raise confident, money-savvy kids—without needing a finance degree ourselves.

At Purse Strings, we believe financial education doesn’t start with spreadsheets—it starts at home. And as women who often lead the charge in household decision-making, caregiving, and future planning, we have the power to shape how the next generation thinks and feels about money.

Make Money a Part of Everyday Life

Lauren reminded us that financial literacy isn’t a one-time conversation—it’s a series of small, everyday moments.

• Let your kids watch you compare prices at the store.
• Show them how you save up for something fun.
• Talk about what it means to give, to earn, and to wait.

Whether it’s a lemonade stand, a piggy bank, or setting savings goals for a big toy, kids learn by doing. The more we involve them in real-life decisions, the more natural money conversations become.

Skip the Shame—Build Positive Money Mindsets

Too many of us grew up with silence or stress around money. Lauren urges parents to flip the script. That means:

• Ditching guilt-based language like “We can’t afford that”
• Replacing it with, “That’s not where we’re choosing to spend right now”
• Sharing your own money choices in an age-appropriate way

When we speak openly about how we save, budget, or give, we show kids that money is a tool—not a taboo. And if we don’t teach them, society will. (And let’s be honest, TikTok probably won’t prioritize long-term investing over impulse buys.)

Teach Them to Save, Spend, and Give

Financial literacy isn’t just about hoarding cash—it’s about values. From a young age, kids can learn the power of generosity. Lauren suggests creating jars (or digital equivalents) for spending, saving, and giving. And for older kids? Help them set up a basic savings account or even talk through what a Roth IRA is and why it matters. Normalize these conversations so money isn’t something they fear—but something they understand.

Use the Tools That Fit Your Life

Lauren shared tools she uses with her own kids—from apps like Apple Cash to books like The Psychology of Money. But no fancy tech is required. The real key is consistency and openness. Don’t worry about being perfect—just be present. Keep the conversations going. And if you’re still figuring out your own finances? That’s okay. Invite your kids to learn alongside you.

Final Thoughts

You don’t need all the answers to raise confident, capable kids—you just need to start the conversation. At Purse Strings, we’re here to walk that journey with you. Because when women feel financially fearless, the next generation doesn’t just benefit—they thrive.

Join us for our weekly Money Talks session, where we break down real-life money topics. To explore our Purse Strings Approved Professionals, check out our directory to find an expert!