Since my mother, Carole Ford, began our financial advising firm in 1992, we have primarily focused on women's needs. Women live longer than men and, in our experience, sometimes have low confidence in managing their finances. This is most likely due to being overwhelmed with financial jargon in a historically male-dominated industry. However, I know that it is possible for all women to feel confident when it comes to their money. Peace of mind is always a priority as we advise our women clients. We want to collaborate with our clients and listen to their concerns without judgment. We incorporate education and simplify concepts to ease the stress that comes with opening up about finances.
Erin Redmond is a Partner | Financial Advisor at Ford Financial Group. Erin began her career in the bay area in tech as an account manager before joining her family’s firm in 2014. She is currently working on her MBA through Creighton University (graduating summer of 2023) with an emphasis on Financial Psychology and Behavioral Finance. Erin wants to help women recognize their money scripts/beliefs that may impede their long-term saving goals.
Through understanding our money beliefs, Erin hopes to empower women to feel more self assured around money and investing. She enjoys connecting with clients, meeting them where they are on their financial journey, educating, and encouraging women as they navigate long term investing.
Erin is the daughter of Ford Financial Group’s founder, Carole Ford, MS., CFP. Carole began Ford Financial Group in the late 1980s solely working with women. Carole began working with women through leading community courses on investing, in a time where many advisors overlooked women’s financial needs. Like Carole, Erin wants her clients to understand financial concepts throughout the financial planning process, and educates clients using simple language and examples.
1. Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Ford Financial Group, a registered investment advisor and separate entity from LPL Financial.
THREE THINGS ABOUT ME
Met my husband in my study abroad program in Ireland during college.
I have two kids, my daughter is a dedicated ballet dancer and my son loves playing the drums
I love learning. I am currently in grad school and I study astrology as a fun hobby
Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Ford Financial Group, a registered investment advisor and separate entity from LPL Financial.
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