Erin Redmond is a Partner | Financial Advisor at Ford Financial Group. Erin began her career in the bay area in tech as an account manager before joining her family’s firm in 2014. She is currently working on her MBA through Creighton University (graduating summer of 2023) with an emphasis on Financial Psychology and Behavioral Finance. Erin wants to help women recognize their money scripts/beliefs that may impede their long-term saving goals.

Through understanding our money beliefs, Erin hopes to empower women to feel more self assured around money and investing. She enjoys connecting with clients, meeting them where they are on their financial journey, educating, and encouraging women as they navigate long term investing.

Erin is the daughter of Ford Financial Group’s founder, Carole Ford, MS., CFP. Carole began Ford Financial Group in the late 1980s solely working with women. Carole began working with women through leading community courses on investing, in a time where many advisors overlooked women’s financial needs. Like Carole, Erin wants her clients to understand financial concepts throughout the financial planning process, and educates clients using simple language and examples.

1.   Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Ford Financial Group, a registered investment advisor and separate entity from LPL Financial.