Purse Strings Approved Professionals

Find a Purse Strings Approved™ Pro Now

What makes a Pro certified? Find out.

Purse Strings engages top-tier financial professionals who are willing, ready and able to serve a female market. Our Purse Strings Approved Professionals (PSAPs for short!) are financial professionals who have:

  • Clearly articulated their desire to serve a female market
  • Earned designations that set them apart to help women (such as CDFAs or CDS)
  • Created careers that uniquely serve women in situations where help wasn’t easily found - like Widowhood, Financial Abuse, Post-divorce financials to name a few.

Many of our professionals come with their own stories and experiences which led them to help women and make an impact in the financial industry. Our professionals are handpicked or referred to us by current PSAPs. All Professionals go through an interview process and all licenses and designations are validated. Purse Strings Approved Professionals are provided ongoing training, education and expert resources that continually help them sharpen their skills to serve a female market.

Help me with...


Getting a Divorce

Home Ownership

Having Kids

Getting Married


Financial Planning

Planning a Budget

Managing Debt

Beginning Investing


Starting a Business

Business Financials

Business Taxes

Selling a Business


Estate Planning

Planning Retirement

Social Security


Virtual appointments available

Showing experts to help you with…

Virtual appointments available
Virtual appointments available
  • Business Coach
F.G.P.O. Box 81181
Ancaster, Ontario L9G 4X2
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Jane Blaufus, CLU
President, The Blaufus Group Inc.

One of the main reasons why I love to work with women is because when I am coaching with them, they actively listen, invite constructive feedback, ask intelligent questions and then will do the work they need to do. They are not afraid of hard work and are ready and willing to go the extra mile if it is something they are truly interested and engaged in. It is also such a pleasure to work with women who support each other and are not afraid to recommend one another.

Jane Blaufus, CLU
Bestselling Author | International Speaker | Business Coach

Author of the third edition of WITH THE [STROKE] OF A PEN: Claim Your Life. Her book and comprehensive planning binder have become acclaimed as two of the most actionable, personal and financial planning resources available today for families, individuals and business owners alike.
Jane is an international keynote speaker and a frequent guest expert on national TV/Radio/Podcasts.
Her reputation and expertise make her an influential business coach to many female financial services professionals and business owners across North America. Jane believes that to excel in today’s marketplace, the key to success is relationship building and she walks the walk and talks the talk.
She brings to the table 25+ years of insurance expertise as a financial advisor, sales manager and executive. Today she is the Principal of The Blaufus Group Inc., based in Toronto, Canada.

  • Chartered Life Underwriter (CLU)
  • University of Toronto, University of Manitoba
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  Virtual appointments available

  • Business Coaching
  • Business Growth
  • Sales Coaching
  • English
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How does your current professional add up?

We want women to surround themselves with a talented and thoughtful team of experts who will help them plan for their future. Yet, we are keenly aware that so many providers in these industries lack the skill set to work with women and their unique needs.

There are things to look for when finding the right professional for your needs: flexibility, empathy, creativity, strategy, and work style. Take the questionnaire and find out how your current pro stacks up—and if you could use the advice of a Purse Strings Approved™ Professional who’s qualified to meet your expectations.

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