Purse Strings Approved Professionals

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What makes a Pro certified? Find out.

Purse Strings engages top-tier financial professionals who are willing, ready and able to serve a female market. Our Purse Strings Approved Professionals (PSAPs for short!) are financial professionals who have:

  • Clearly articulated their desire to serve a female market
  • Earned designations that set them apart to help women (such as CDFAs or CDS)
  • Created careers that uniquely serve women in situations where help wasn’t easily found - like Widowhood, Financial Abuse, Post-divorce financials to name a few.

Many of our professionals come with their own stories and experiences which led them to help women and make an impact in the financial industry. Our professionals are handpicked or referred to us by current PSAPs. All Professionals go through an interview process and all licenses and designations are validated. Purse Strings Approved Professionals are provided ongoing training, education and expert resources that continually help them sharpen their skills to serve a female market.

Help me with...


Getting a Divorce

Home Ownership

Having Kids

Getting Married


Financial Planning

Planning a Budget

Managing Debt

Beginning Investing


Starting a Business

Business Financials

Business Taxes

Selling a Business


Estate Planning

Planning Retirement

Social Security


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  • Financial Advisor
3799 US Hwy 46, Ste. 100
Parsippany, New Jersey/Pennsylvania 07054
United States
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Beth Wahlig
Director of Socially Responsible Investing & Private Wealth Advisor, MRA Advisory Group
  • 401K Planning
  • Asset Management
  • Life Insurance
  • Long-Term Care/Disability
  • Socially Responsible Investing

Beth’s practice has a special focus on educating and helping women and their families build a financially secure future. She has developed the Women & Wealth program that focuses on women’s lifestyle choices and achievable financial goals. Beth started this new product in 2020 after realizing that financial planning needs to revolve around each person’s lifestyle choices including professional aspirations, family needs, travel, volunteer work, hobbies, health, fitness, and philanthropy. Her mission is to understand the daily realities that woman face in terms of your financial needs, to find out what your dreams and goals are for the future, and to work together to create a financial plan!

Beth is Director of Socially Responsible Investing with MRA Advisory Group. She has 24 years of experience managing and analyzing investment portfolios in the equity, fixed income and alternative markets.

Beth has also served on many non-profit boards and is well equipped to understand the investment needs of endowments, foundations, and service-oriented organizations. In 2020, Beth developed a Socially Responsible Investment Portfolio where money can have an impact on making a difference in moving towards a more progressive and equal society. The social investing approach that invests in companies that lead in environmental policies, employee diversity, gender equality, community involvement and development of sustainable products and services. Social investing is focused on making investments in areas where money can have an impact on making a difference in moving towards a more progressive and equal society. This approach includes investments in companies focused on specific themes like environmental policies, renewable energy, sustainable products and services, gender equality, community involvement, access to clean water, and affordable housing.

  • Series 63
  • Columbia Business School
  • Wheaton College Massachusetts
  • Financial Planning
  • Socially Conscious Investing
  • English
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How does your current professional add up?

We want women to surround themselves with a talented and thoughtful team of experts who will help them plan for their future. Yet, we are keenly aware that so many providers in these industries lack the skill set to work with women and their unique needs.

There are things to look for when finding the right professional for your needs: flexibility, empathy, creativity, strategy, and work style. Take the questionnaire and find out how your current pro stacks up—and if you could use the advice of a Purse Strings Approved™ Professional who’s qualified to meet your expectations.

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