Keep It Simple
It’s not as if women are afraid of choices—they make hundreds every day, at work, home, and out in the world. There’s something to be said, though, for facing a menu of options that are short and streamlined. Most salons offer a veritable encyclopedia of services—cut, color, perms, facials, manicures, pedicures, waxing…the list goes on a mile. What does Drybar offer? Blowouts. That’s it. Many women find the straightforward approach refreshing, and they appreciate knowing exactly what they’re going to get when they walk in.
Offer a stellar customer experience.
About 120,000 women get their hair styled at Drybar each month for $40—a premium price compared to other salons offering the same simple blowout service. Why do people choose Drybar over other beauty joints? This spot emphasizes an elevated customer experience, pampering every woman that walks in the door to make them feel special and valued. Mimosas, anyone?
Pay attention to detail.
The creation of the above-mentioned customer experience doesn’t just happen while a customer is in the chair. The company starts with a seamless online booking progress (because who enjoys difficult-to-make appointments?), friendly consultation pre-blowout, funny and charming style menu, light and entertaining chick flicks in the background, and more. The blowout itself takes relatively little time—but Drybar knows a company’s interaction with a female client covers more than just the central service, and they make sure every aspect is enjoyable and memorable.