Women over 50 – A Live Redesigned

Media

Featured on Women Over 50 – A Life Redesigned | Become Financially Fearless

Now, women can come to the table with confidence and competence. PurseStrings.co provides access to free online tools and professional resources to learn what she needs to know to make the right financial decisions for herself and her family. Moreover, Purse Strings, LLC promotes a top-tier cadre of Purse Strings Approved Financial Professionals who have been trained and vetted to serve the female market. Our mission is for all women to be financially fearless!

 

Women over 50 – A Life Redesigned

Become Financially Fearless - My Interview with Dr. Barbara Provost

by Shelly Drymon: Women over 50 - A Life Redesigned

We will provide you useful and timely information you can use to be #financiallyfearless

The Tony Steuer Podcast

Media

Featured on The Tony Steuer Podcast

The Tony Steuer Podcast features conversations with financial literacy advocates who are changing the conversation on money, as well as catching up on the latest trends and ideas in the world of financial literacy and education. 

We discussed the drive behind Purse Strings and why women can feel overlooked along with how an advisor can transition from being a salesperson to being a trusted advisor.

 The Tony Steuer Podcast with Dr. Barbara and Maggie Nielsen 

We will provide you useful and timely information you can use to be #financiallyfearless

Women In Fintech Benzinga

Media

Featured on Women In Fintech | Benzinga Stock Market

Highlighted by Benzinga during women’s history month 2021, Dr. Barbara Provost joins a panel of women around the industry and talk to them about how they got to now and what advice they’d give to other women!

We will provide you useful and timely information you can use to be #financiallyfearless

Women Struggle in the Fintech Landscape

Media

Women Struggle in the Fintech Landscape

This article was originally posted on Digital Wealth News

 https://dwealth.news/2021/03/women-struggle-in-the-fintech-landscape/

By Dr. Barbara Provost, EdD, MS Ed, MBM

The news is in: Men still dominate the fintech landscape, according to Deloitte. Beyond that, Inclusive Fintech Benchmarks data found that women don’t even benefit on the other end — a service gender gap also exists. Of 20 out of 45 fintechs surveyed, the median fintech had only 36 percent of female customers.

Women’s rate of investment could increase as well with improved access. The 2016 Transamerica Retirement Survey found that women only have $34,000 in household retirement savings, while men have $115,000.

Women earn less on average over the course of a lifetime than men, and lower lifetime earnings make it harder for women to invest for retirement. Unfortunately, women also have longer lifespans and higher health care costs.

 

A Whole Industry Created with Men in Mind

The financial industry isn’t set up to accommodate women. Examples of how the financial industry gears itself toward men:

  • Trading tools look like video games.
  • Trading simulators usually offer a very unfriendly interface. Every single app or desktop trading station looks like it’s made for men — by men.
  • Women get shut out of the technology of finance.
  • They aren’t in the boardroom or as prevalent in the financial sector.
  • Women aren’t the prime focus in any financial advisor’s office.

 

Women’s Disadvantages Add Up

Access to financial services could help women overcome barriers they face in the male-dominated fintech sector. The low financial and digital literacy levels they face and social norms that dictate women’s financial decision-making could improve with access to fintech.

The bottom line: Fintech has a diversity problem. As a whole, we need to dig in and dissect the ways in which fintech doesn’t tailor to women’s needs and design solutions that address the gap in the market. Targeted marketing strategies, gaining insights and having women at the decision table could drastically address women’s unmet needs and ultimately help fintech companies attract more female consumers.


Dr. Barbara Provost is founder of Purse Strings, LLC where they provide free online financial tools and resources for women and provide them with Purse Strings Approved Professionals who have been trained and vetted by Purse Strings to serve a female market.

We will provide you useful and timely information you can use to be #financiallyfearless

That’s My Financial Guy: Women and Diversity

Media

Featured on That’s My Financial Guy: Women and Diversity

Women control 51% of the wealth of America, yet sadly the financial industry has lagged behind our culture in it’s approach to connecting with women. You’ll love this conversation with Barbara Provost, founder of Purse Strings where we address this issue head on. How can we equip an industry to better serve and empower women, and also help women bridge the financial literacy gap…you’ll have to listen to find out!

We will provide you useful and timely information you can use to be #financiallyfearless