Align Women


Featured on Align Women |How to be Financially Fearless

Dr. Barbara Provost is the founder of Purse Strings, LLC. Barbara is a doctor of adult and higher learning, an entrepreneur, a podcast host, and a passionate advocate for women who want to be financially fearless.

Together we look at smart ways women can become more informed and powerful in their relationship with money.

What you will learn from this episode:

  • Amy’s personal money mantra and why it works so powerfully for her
  • The real reason women carry purses – it’s not what you think!
  • The one CRITICAL financial instrument that every married woman needs to have in place
  • Why Barbara took empowering women to become financially fearless into her own hands

Align Women Podcast

We will provide you useful and timely information you can use to be #financiallyfearless

Breaking Money Silence


Featured on Breaking Money Silence | Taking Control of the Purse Strings

Who controls the purse strings in your house? If you are like sixty-one percent of the women that would rather talk about their own death than finances, it may not be you. The price of delegating your financial decisions to someone else is especially high, and today’s podcast guests want to do something about it.

Listen to the story of how Dr. Barbara Provost and her daughter Maggie Nielson, co-founded Purse Strings with the mission of closing the gender financial literacy and investing gap. We discuss how women need access to free education and referrals to gender-savvy, financial professionals. But most of all, they need to take action!

Here are the top 5 things you will learn listening to this podcast: 

  • How the financial services industry continues to underserve women 
  • What women really want from their financial professionals 
  • Young millennial women do talk more about money with their friends than previous generations 
  • The importance of taking action to change your relationship with money 
  • You deserve to work with an advisor who shows you respect and dignity

Breaking Money Silence®

Taking Control of the Purse Strings

by Breaking Money Silence with Kathleen Burns Kingsbury | Listen live on all streaming platforms.

We will provide you useful and timely information you can use to be #financiallyfearless

Women over 50 – A Live Redesigned


Featured on Women Over 50 – A Life Redesigned | Become Financially Fearless

Now, women can come to the table with confidence and competence. provides access to free online tools and professional resources to learn what she needs to know to make the right financial decisions for herself and her family. Moreover, Purse Strings, LLC promotes a top-tier cadre of Purse Strings Approved Financial Professionals who have been trained and vetted to serve the female market. Our mission is for all women to be financially fearless!


Women over 50 – A Life Redesigned

Become Financially Fearless - My Interview with Dr. Barbara Provost

by Shelly Drymon: Women over 50 - A Life Redesigned

We will provide you useful and timely information you can use to be #financiallyfearless

The Tony Steuer Podcast


Featured on The Tony Steuer Podcast

The Tony Steuer Podcast features conversations with financial literacy advocates who are changing the conversation on money, as well as catching up on the latest trends and ideas in the world of financial literacy and education. 

We discussed the drive behind Purse Strings and why women can feel overlooked along with how an advisor can transition from being a salesperson to being a trusted advisor.

 The Tony Steuer Podcast with Dr. Barbara and Maggie Nielsen 

We will provide you useful and timely information you can use to be #financiallyfearless

Women In Fintech Benzinga


Featured on Women In Fintech | Benzinga Stock Market

Highlighted by Benzinga during women’s history month 2021, Dr. Barbara Provost joins a panel of women around the industry and talk to them about how they got to now and what advice they’d give to other women!

We will provide you useful and timely information you can use to be #financiallyfearless

Women Struggle in the Fintech Landscape


Women Struggle in the Fintech Landscape

This article was originally posted on Digital Wealth News

By Dr. Barbara Provost, EdD, MS Ed, MBM

The news is in: Men still dominate the fintech landscape, according to Deloitte. Beyond that, Inclusive Fintech Benchmarks data found that women don’t even benefit on the other end — a service gender gap also exists. Of 20 out of 45 fintechs surveyed, the median fintech had only 36 percent of female customers.

Women’s rate of investment could increase as well with improved access. The 2016 Transamerica Retirement Survey found that women only have $34,000 in household retirement savings, while men have $115,000.

Women earn less on average over the course of a lifetime than men, and lower lifetime earnings make it harder for women to invest for retirement. Unfortunately, women also have longer lifespans and higher health care costs.


A Whole Industry Created with Men in Mind

The financial industry isn’t set up to accommodate women. Examples of how the financial industry gears itself toward men:

  • Trading tools look like video games.
  • Trading simulators usually offer a very unfriendly interface. Every single app or desktop trading station looks like it’s made for men — by men.
  • Women get shut out of the technology of finance.
  • They aren’t in the boardroom or as prevalent in the financial sector.
  • Women aren’t the prime focus in any financial advisor’s office.


Women’s Disadvantages Add Up

Access to financial services could help women overcome barriers they face in the male-dominated fintech sector. The low financial and digital literacy levels they face and social norms that dictate women’s financial decision-making could improve with access to fintech.

The bottom line: Fintech has a diversity problem. As a whole, we need to dig in and dissect the ways in which fintech doesn’t tailor to women’s needs and design solutions that address the gap in the market. Targeted marketing strategies, gaining insights and having women at the decision table could drastically address women’s unmet needs and ultimately help fintech companies attract more female consumers.

Dr. Barbara Provost is founder of Purse Strings, LLC where they provide free online financial tools and resources for women and provide them with Purse Strings Approved Professionals who have been trained and vetted by Purse Strings to serve a female market.

We will provide you useful and timely information you can use to be #financiallyfearless