What I learned After Losing $90,000 in Real Estate with Kayla Hamrick

What I learned After Losing $90,000 in Real Estate with Kayla Hamrick

Getting scammed out of $90,000 will change you. Or it will break you.

This week on Women & Money: The Shit We Don’t Talk About, we’re joined by Kayla Hamrick, real estate investor and founder of Money Match.

Kayla shares the real story behind losing $45,000 in a real estate deal and another $45,000 in legal fees trying to recover it. No sugarcoating. No hype. Just the truth about what went wrong, what she learned, and why private money lending can feel like the wild west.

We talk about why contracts don’t always protect you, how enforcement is where deals actually fall apart, and why women are often taught to stay small when it comes to money conversations.

Kayla also breaks down what private money lending actually is, the documents that matter, and the exact questions women should ask before saying yes to a deal.

 This conversation is honest, practical, and empowering in the real way. The way that helps you move smarter, not smaller.

Want to take this conversation one step further? Join us for our next Money Talks, a free 30 minute live session where we’ll tackle “Budgeting for Businesses”. Click here to register for FREE and bring your questions!

Disclosure:

Securities offered by Registered Representatives and Advisory products and services offered by Investment Advisory Representatives through Private Client Services, member FINRA/SIPC, and a Registered Investment Advisor. Private Client Services and Blue Ocean Global Wealth are unaffiliated entities.

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About the Hosts

Barbara Provost, EdD and Maggie Nielsen, MBA are the co-founders of Purse Strings, a national platform helping women make confident financial decisions by connecting them with vetted financial professionals who truly understand women’s lives and money needs. Purse Strings connects women across the U.S. with vetted financial professionals who specialize in supporting women through divorce, money transitions, and financial independence.

Full Episode Transcript

(This transcript was generated using AI, so please excuse any misspellings or errors)

Maggie: [00:00:00] All right. Have you ever had to like, just pay a debt to the universe? you paid some money, you probably lost it, and you just kind of wrote it off of like, that’s that’s the debt I paid to the world.

Barb: I think we all have, I don’t think we get this far in life without paying some debt to the universe, and I think it’s about. Learning, right? You go forward and you invest or you purchase something. Maybe it’s a house, maybe it’s a wardrobe, maybe it’s investing in a new job where you’ve moved across the country and things didn’t work out.

Barb: I think there are many, many experiences in life where we pay a debt and I love how our guests called it a debt to the universe and how it’s about really learning and becoming sharper and failing fast and moving on.

Maggie: It’s so hard. I feel not to sit on it and sulk on it, but it’s kind of like, you gotta get up, you gotta get back at it. You gotta go make up for your losses and march forward. But it’s hard to have that attitude sometimes, and there is a point where it’s like, all right, I get two days to sulk and then we’re [00:01:00] gonna, we’re gonna get up and we’re gonna do the thing.

Maggie: It’s kind of like you can have some salting time, that’s fine. And then you gotta get back at it.

Barb: Yeah. Well, and I think in life, I mean, there’s many things that don’t always go our way that we’d hoped. Yeah, it’s true Maggie. And so, we have to figure, life goes on and it’s not really always the problem in front of you, but it’s how you respond and react to it, and I think maturity comes with realizing that. You know what? This is what happened. I acknowledge it. This is my debt to the universe, and what did I learn from It was, I think, most as an educator. Most important. If you don’t learn from it and do something different, then shame on you. You’re gonna pay more debts to the universe, probably. But if you can acknowledge it, give yourself grace, right?

Barb: We all make mistakes. We’re human and realize, no one was hurt in the, in the investment I made, or, nobody was damaged, it was just money lost or something like that time lost, whatever it might be job loss, you can always recover.

Maggie: Barb’s just [00:02:00] spitting from the mic this morning. 

Barb: I feel passionate about it. You don’t go through life without some big major mistakes. Even divorce, which I’ve been through. It’s not easy. You work through it day by day and you realize this is the goodness from that relationship. This is why I need to move on.

Barb: So it’s just like anything else. We all have. We’re gonna experience death to the universe, and I love, love, love that term.

Maggie: Well, I can’t wait to dive into this episode because our guest, Kayla paid a $90,000 debt to the universe, and she goes about it in just such a positive way that I’m gonna work on channeling a bit more just getting back up and getting back at it. So I’m excited for our audience to hear this and to hear about another great investment opportunity as again, it’s not always stocks and bonds.

Maggie: So I think we should just dive right in.

Barb: I think we should dive right in and see how she not only gave it to the universe, but the universe is coming back with her because she is killing it now [00:03:00] and she’s got an offer to everyone who wants to invest in real estate in terms of making it easy for you now. So she’s learned and used all of her great goodness and learning to better the rest of us.

Maggie: But a universe always has you. You just gotta trust her.

Maggie: Let’s do it.

Gloria Steinem once said, we will never solve the feminization of power until we solve the masculinity of wealth. Barbara Provost and Maggie Nielsen are the team at purse strings that will help you navigate the ins and outs of financial independence so that you can be financially fearless. This is women in money, the shit we don’t talk about.

Maggie: All right, today we have Kayla Hamrick on the pod. I’m so excited to share the story with our audiences. I think, this will just be a nice one that hits home for everyone. So, Kayla, before we dive into all the questions we have for you, share a little [00:04:00] bit about who you are and what you do with the audience.

Kayla: I am Kayla Hamrick, and I do a lot of things, but right now I am launching a platform for investors to do real estate deals faster. It’s a jungle of craziness in the real estate world, and so I’m matching people seamlessly so they can do deals faster. 

Maggie: Awesome. And you’re in California, right? 

Kayla: Right. Yeah. 

Maggie: All right. Any other fun facts we should know about you?

Kayla: Ooh, oh. I’ll say I love volleyball. I love running on the beach and I love anything to do with helping women. So I’m just, this is the perfect spot to be and I’m grateful to be here 

Maggie: Awesome. Love it. I wanna go play on the beach in California.

Barb: Not here in the frozen tundra of chicago. 

Maggie: Yeah, yesterday Caleb was trying to be like, oh, it’s 72 degrees, and she was wearing a coat. I was like, Ooh, it’s 30 degrees here, and I shouldn’t even complain.

Barb: Oh my gosh, it’s colder here. I [00:05:00] win, I win. It’s gonna be like below zero tomorrow, so Ah.

Kayla: You are a strong one.

Maggie: Well, let’s just jump right into the juice. You lost about $90,000 in a real estate deal. 90,000. Can you walk us through what happened and what you felt like in that moment emotionally?

Kayla: Definitely disbelief. I was raised in a very like strict, honest family. And so I was just still in that bubble, assuming that people like did honest deals with each other. And so what I did is I lent money. Like you were saying, Maggie, on a real estate deal for a fix and flipper, and it was pretty clear cut.

Kayla: You give me this, I’ll flip the house, I give you that all good. And instead of that happening, he just didn’t actually complete the deal and just walked away and ghosted me. So emotionally 

Kayla: it was more like just shock and whiplash. It was good though because it woke me [00:06:00] up to protecting myself. 

Barb: So Kayla, what was your role in this transaction? How did it work? It was a man, a gentleman. We’ll call him a gentleman for now, but,

Barb: he’s a man. So what was his responsibility and what was yours?

Kayla: Great question. This was a private money lending deal. So in the real estate industry, there’s always a project that needs financing and most banks or lenders will finance about 70% of the deal, and that’s it. Because that keeps them pretty low risk. So

Kayla: for fix and flippers who need to close these deals or have multiple deals on the table, that could be tens to hundreds of thousands of dollars.

Kayla: They need to have skin in the game. It’s a lot, and a lot of people don’t have that. So they go and find remaining financing from private lenders like me, you, their friends, family, dentist, whoever they want. So my responsibility was bringing in remaining financing that he needed for this project, and his [00:07:00] responsibility was to complete the house flip, and then upon sale, he was going to pay me out of the proceeds. 

Barb: So this was your personal money you were lending him.

Kayla: Yeah. 

Barb: And then did you have a contract or an agreement in place?

Kayla: We did, this is why I thought I was “safe” is because I did X, Y, Z, like what the real estate gurus say to do. In hindsight, I look back and these real estate gurus are the ones borrowing. So they’re gonna teach you how to lend that favors them. There’s no maltintent here, but that’s their perspective they’re teaching from.

Kayla: So I was like, ‘oh yeah. I have the paperwork. It says, here’s the promissory note. You owe me this much. And you also want to have more than that ’cause that’s just a note. That doesn’t mean anything unless you have more documents to protect you. So I also got a lien position on the property and I thought, ‘hey, I’m covered, right? Like if you sell it, my name is on there as someone who’s owed’. However, I did not process this through a [00:08:00] title company and unfortunately the notary stamped it wrong and the state of California refused to recognize that as a valid document. 

Barb: Oh, did you know about the title company process. 

Kayla: My first deal. 

Maggie: Okay, so I was gonna ask, have you done a deal before? This was kind of the first

Maggie: one. 

Kayla: I was all fired up, ready to have financial freedom, and I definitely did all the wrong things. 

Barb: So how does somebody like him, the man, how does he walk away and get scot-free from this?

Maggie: Yeah, Barb wants to know how to get $90,000. 

Barb: You think you’re doing all the right things and it sounds like you were, how can someone just walk away from that?

Kayla: Right. So, this happens unfortunately too much which is why you have to have the right docs in place to not allow that. He has a note, so technically he can’t walk away ’cause the promissory note binds him to this deal. It’s the enforcement of the note that is the difficult part.

Kayla: And [00:09:00] that’s what lets him walk away because he knows if he can just get me tired enough through the legal system and use up my money on lawyers, he can get away. So it’s really about waiting out the enforcement part is what he did. 

Barb: So it sounds like he was pretty keen, and maybe he’s done this before. 

Kayla: Serial scammer.

Barb: Oh, bummer.

Kayla: And he is a realtor still practicing in California? 

Barb: You can’t report him to the Board of

Barb: Realtors 

Kayla: Yeah. I reported him to 

Kayla: the DRE and they said there’s insufficient evidence. 

Barb: What happened to the property?

Kayla: You know, It’s so funny because you would think I would be like, all on top of this like a daylight show, but I believe he sold it off at loss. 

Maggie: So when you realize the money was gone, the legal fees were stacking up, you know, what was kind of that hardest part to process? You know, the money, the broken trust or kind of like how you felt about like, you’re gonna dive in, do this big investment, you know, and now it’s like, can I trust myself? 

Kayla: Oh my gosh. Yeah. I am proud of myself for not getting too [00:10:00] emotional about it and being emotional is a gift. So I’m not saying that, that doesn’t have a place, but in the regards of investing and finances. For me, going into a deal, you don’t wanna be emotional about a deal. And that’s exactly why I got in trouble is I got all excited about the flashy returns.

Kayla: It was, you know, like, ‘Ooh, this is my first deal, I’m gonna do it’. I should have been way more neutral and calculated. So to answer your question. I was actually pretty unemotional about it and I was very kind of like action oriented. Like, okay, this happened. Hell no. Am I gonna let that happen to me again?

Kayla: I also was like, I’m not letting other people go through this. And so I learned as much as I could. I started talking to attorneys. I talked to like more seasoned lenders, like private money lenders, talked to friends in the industry and started like picking up skills that would allow me to be protected the next time around and the next time around.

Kayla: And unfortunately, I, I think it’s like [00:11:00] with any industry, I’m a nurse practitioner actually. You can learn and learn and learn, but it’s like when you really go through something is when you really learn it. And so I think. To, to summarize it, I didn’t get emotional and and I learned what I could, and I think that was very helpful because I didn’t play the victim card.

Kayla: I think that would’ve kept me in a unproductive mode for a while. And so I just picked up, moved on because really what was my alternative? Just like cry about my money. Like, no, I am gotta go make that back. 

Barb: It’s risk reward, right? And you know what they say? Fail fast, right? Fail fast, learn from it, pick yourself up, get that behind you. And now you’re that much smarter. But you know, a lot of women, they go straight to this whole blame situation. Did you experience that? And if you did, what helped you move through it instead of letting it kind of define you because you did move ahead.

Kayla: Yeah, I would say not so much like self blame, but just responsibility. [00:12:00] Like, wow, you know, you probably should have gone slower. Probably should have vetted this guy better. So many things I didn’t do, but I didn’t know what I didn’t know. So I think it was just more like personal accountability, but without the weight of judgment.

Kayla: It’s like, okay, it happened. And I think that was really productive for me. 

Maggie: Yeah, you were able to just kind of write it off and it is kind of like, well, I could sulk on it, you know, I could pay four times the amount and legal fees, or I could get back at it and make the money. Like it’s not gonna make itself, right. and I know when we were talking, you’re kind of like, that’s the debt I paid to the universe.

Maggie: And it’s gonna come back, which I think is just a great perspective. And there are some things I don’t know, that we’ve all kind of written off. Like it’s gonna come around sometime, right? Like he’s gonna get his karma. I’m gonna get, you know, a random windfall or something. It all comes around. When, couldn’t tell you how, don’t know. 

Barb: And let’s be clear, when you’re making deals like this or you’re an entrepreneur, [00:13:00] it’s all about risk, right? We’re on a skinny limb most of the time. We have a passion. We’re trying to make the best decisions possible, talking to the best experts, and sometimes things are not gonna work out, and you’re gonna lose.

Barb: Sometimes things are gonna work out and you’re gonna win. So, you need to be thick skinned. I think when you’re in these types of situations and you need to buck up and say, ha heck, I’m learning from this. It’s only money. You know what I always say? No one’s dying. And we’re gonna figure out where we went wrong.

Barb: We’re going to recalibrate and move on. So for listeners hearing this for the first time, can you explain a little bit about this private money lending in simple terms and why it even exists?

Kayla: So real estate deals across the country is a $5 trillion business in just investments. And so these deals, like I was saying earlier to buy land or to buy the, you know, [00:14:00] apartment complex. Most banks are not going to go above 70% of the purchase price. So if someone wants to buy, we’re just gonna keep it so simple like a home that is in disrepair and they’re going to fix it up for profit.

Kayla: Most people are familiar with fix and flips these days. So, most banks will only finance, you know, 70% of the purchase and maybe 70% of the construction costs. And these are, when I say banks, it’s usually, it’s called Hard Money Lending. It’s these private companies who have lots of cash from insurance companies and big hedge funds.

Kayla: They get this money and they disperse it for fix and flip loans. But they are very smart and they’re like, we are not going over 70% of the total cost of the the property ’cause they know that if things go wrong and this person disappears off the face of the planet, well, now we have this junky house and now they can sell it and not lose money.

Kayla: So what do people do when they have a million dollar [00:15:00] house that they bought? They’re only getting 700 K to work with, you know, that’s 300 k they have to figure out, right. 

Kayla: And so some of it’s gonna come from their savings or all of it, or they can’t have the deal. So what they’ll do is they’ll go out and find again, like people like me and you, and they say, you know, I know this is a higher risk deal.

Kayla: And so they offer higher interest rates. For sure starting at 12% annualized. But I mean, I was telling Maggie, like, I have a, borrowers that give me 30 and 50% returns. I’ve been getting that regularly, but I don’t wanna paint that picture as like, all private money lenders get those types of returns,

Kayla: and you can, and that’s what I love about this industry is, is that anything’s possible? It just depends on the negotiation and every deal is different. So back to why this is here. This is how investment, we call them operators like investment real estate investors get deals done. It’s called OPM, and I’m sure you guys have talked about that on your podcast.

Kayla: Other [00:16:00] people’s money. Using that allows you to scale your business in, I’m sure many different industries, but especially real estate, allows you to take on more projects and scale. 

Maggie: I know you kind of described it as like the wild West right now. 

Maggie: Tell us more about why it’s the Wild West. I mean, there’s so many things with money and you think about buying a house and you know, there’s all these processes and legal papers and blah, blah, blah, blah, blah, that you have to go through.

Maggie: So that seems from an outsider’s perspective, pretty locked down.

Kayla: That’s a great thought. I will say like buying the house, you know, is it goes through a title company. A lawyer will process it often, and that you’re right, like the standard buying of a house is very regulated, however, private money is not. And so when a deal goes through the title company they’re just processing the paperwork that you signed with this borrower so it could say anything on it.

Kayla: And they’re like, okay, if that’s what you want, you know, like we will record it. But I [00:17:00] learned I can say whatever I want in the contract and make an agreement with the borrower. And I’ve had conflicts where I’ve talked to the attorney in that state that I did the deal in, and they said, that doesn’t hold any water here, or that’s an excess fee that you can’t charge this borrower.

Kayla: And I’m like, well, they are the one who said it. You know, like they offered these really high penalty fees what do you call late fees? I just agreed and said yes, and they’re like, ‘ that’s not gonna work.’ So my point is, people are signing contracts thinking they’re protected and it can mean nothing. And there’s no one regulating that. There’s no one saying, you can’t put that in that contract, unless you’re paying thousands of dollars to a lawyer before you close. So many people just make deals on a handshake or on paperwork hoping that it holds in court, and it may or may not. And also just the legal process.

Kayla: If something goes wrong, can truly be exhausting and like an expensive. And so, when I 

Kayla: say Wild West, it’s just [00:18:00] people are just doing deals right and left talking to people. Everything’s word of mouth. There’s not a centralized place to really do deals and do them efficiently and cleanly and know that you’re, you’re protected. 

Maggie: So I, feel like you need to have a really good real estate lawyer in your back pocket who specializes in this kind of thing? Because I mean, it’s just like we talk about, you know, having a very specific divorce lawyer, having a very specific business lawyer. I mean lawyers, once you get it, it’s like health, you know, like you don’t know all the body parts, you know, there’s some doctors who do it all, but otherwise it’s so specialized and this is like so niche.

Maggie: And you’ve gotta know those nuances.

Kayla: Absolutely. Yeah. And so I am building this platform to be that centralized market so people can find deals easily. But also that’s just the very beginning, right? Like you heard my story, I would never want someone to go through what I went through. And so that’s why I have this platform that refers people to good real estate attorneys.

Kayla: Educates on [00:19:00] like. Red flags, green flags, you know all the docs that you want to request. So I’m cleaning up the wild west.

Barb: Awesome. So before we dive into that, ’cause that’s a whole nother piece I wanted to really explore. Let’s talk about where you are today ’cause you had this terrible deal and you pulled yourself up and I’m sure you’ve made other deals since. So you dipped your toe back in the water, or maybe you dove right back in.

Barb: I don’t know. So how many deals successfully or any problems you’ve had since then, what’s your track rate?

Kayla: That’s a great question. I did up to, I wanna say around 20 deals in the last three years, either with my own personal group deals or capital raising for someone else’s deal. So personally I have three go bad, and the one that we’re talking about is still in litigation. And I actually put pause on it ’cause I was telling Maggie like it just was such an energetic drain and I have such higher things to focus my energy on that,

Kayla: I really consider [00:20:00] that experience as like my deposit into the universe and it will come back and I’m not worried. And other two deals, one did pay me back and it actually actually worked out really great because of all the late fees. And like, I absolutely wanna work with the borrower, but this guy was like, such a jerk.

Kayla: I was like, yeah, I’m gonna collect every single late fee.

Kayla: And he was the one that set those terms too, so that worked out fine. It 

Kayla: was just incredibly delayed. And then the third one is actually in litigation as well. And these, the ones that are all in litigation, the two are from my very first set of deals.

Kayla: And so I’ve definitely tightened things up since then. 

Maggie: And so if a woman is listening and someone you know, pitches her this great real estate opportunity, what are like two to three questions she should always ask before saying yes.

Kayla: Yeah. I would first say, do not just ask two to three questions, but the, our most, our most important things are I love to just straight up ask, how are you gonna protect my [00:21:00] money? That tells me very quickly how educated they are and how important it is to the borrower to protect their lender. 

Maggie: What’s a good 

Maggie: response to that?

Kayla: They need to know what documents are helpful and they need to know multiple ways to to do it ’cause there’s multiple ways to skin a cat. I hate that phrase, but, 

Barb: Yeah. 

Kayla: and so they have to have a couple of options on their mind. And to be more specific, there’s some foundational things. You need a promissory note, a lien position on the property which is called a deed of trust. You also want something called a personal guarantee, and that means that ‘hey, if everything goes wrong, you can go after me personally to recover the loss’. Because if you just loan to this person’s LLC, they can walk away and say, well that was my business and my business failed,

Kayla: and sorry, right. So personal guarantees lets you go after the individual. So those are some solid, like [00:22:00] non-negotiables. So I would expect them to say that the additional things is, you know, adding the lender to the insurance policy of the home getting title insurance, meaning that if the title company messed up and you know, there’s like,

Kayla: three liens in front of you that the title company isn’t responsible for that because, you know, you were lending on a deal where you thought you were next in line to get paid out. So these are some things that you would expect a borrower to be knowledgeable on. And if they aren’t, then that, for me is not necessarily a red flag,

Kayla: would it means they’re inexperienced and you just have to factor that into the deal and some people are okay with it, some are not. I probably wouldn’t, but, it’s not an immediate no. So that’s my starting point. The other questions to ask are, you know, show me the docs, show me your experience,

Kayla: show me this purchase agreement, the appraisal of the house. So I can really verify that what you’re saying is true. You want to not just like, if they [00:23:00] say, oh yeah, I’m gonna put 50 K into repairs and then we’re gonna sell it for 250 K, whatever. I want to see that contractor bid and I wanna make sure that contractor is

Kayla: very experienced and licensed and insured ’cause the, one of the ones that went bad it was actually the contractor that ruined everything. He was freaking psycho and he went and destroyed his work and stole equipment off the site and it stalled us for months. I mean, I could tell you stories all day.

Kayla: so I would just say, verify, verify, verify, verify, ask for the docs. And often lenders feel bad.’ ‘Oh, it’s so inconvenient. I know this is a lot of work’. It’s like, no, we are helpers. To do our job and to make sure everyone’s safe. These are just the steps. it is, what it is, what it is. If you want money, these are the steps that we have to take done.

Kayla: And so I think women hate inconveniencing people. Many of us are taught to stay small. Don’t take up a lost space. Don’t question this question that that’ll make them [00:24:00] feel bad. It’s like mm-hmm. And so it’s a really good exercise and like really coming, stepping into your power and remembering like, it’s my money. 

Kayla: Like you said Maggie. Like, so if you don’t like this process that I’m taking to keep us safe, it’s okay. Go to another person, right? I would say those are the beginning things. And then lastly, I would just say like what’s your backup plan? What happens if everything goes wrong?

Kayla: There’s gotta be something well thought out. They cannot just say, oh no, this is clean and, and easy. Mm-hmm. That doesn’t do it. 

Maggie: That’s a lot of people to talk to. I mean, between vetting the person who’s gonna do the work, the contractor getting on the insurance. I mean, all the things, it turns into a full web. It’s not just like, here’s some cash, let’s, let’s get started. I mean, not like I thought it was, but you know. When you see it online, it looks sparkly and easy and oh, 20% returns.

Maggie: Bada bing, badda, boom.

Barb: Yeah. 

Kayla: Exactly. And that’s why I got into the trouble that I did because these gurus make it look way too easy. So simple. [00:25:00] Let’s go. No. However, these are the steps I would recommend anytime and all the time, and when you have relationships with good borrowers. I have two that I keep recycling my money with over and over again, and it’s wonderful.

Kayla: I will be honest, I don’t do that full due diligence anymore because they have proven themselves and they have a good track record. I am not saying that, like, Hey, follow me in that way. This is just my situation. I have a friend who did four deals with someone, and then the fifth one he defaulted and just totally ghosted her.

Kayla: So, you know, track record doesn’t protect you. It’s a fantastic strengthening quality of a deal. But in the end, your own due diligence is what saves you. Because these are so many pain points and so many friction points in this industry.

Kayla: This is why it started what I did, because I’m cleaning that up too. Like I want private money lenders to have software to just [00:26:00] look at a deal, underwrite it quickly, and be able to assess deals faster, which is what I’m doing as well.

Barb: let’s dig into all of that. Tell us what it is, how it’s used, why you created it, and how people can leverage it.

Kayla: Yeah, so my platform is called Money Match and we are in beta testing right now and it’s an investment accelerator. So people who are operators, as we talked about earlier, they can post a deal on the platform and it’s a marketplace where my platform will bring that deal to you if that’s in your lending box.

Kayla: So Lending Box means this is how much money I have, this is how long I want it out. These are the type of deals I’m interested in. Like if you only want to lend on apartment complexes because you want long-term equity, or if you just want to be in and out of a fix and flip in six months, that’s your prerogative.

Kayla: So you specify what you want, and then my platform will bring you deals that fit that criteria. And so it’s going to speed up the [00:27:00] process of finding deals ’cause right now. It is wild, wild west. You go around Facebook looking for the right deal and oh, that deal’s gone and that deal never worked out. And okay, this one’s available, but we gotta close in three days.

Kayla: It’s a mess. These are simple deals you can evaluate cleanly. And so what we’re doing right now is we’re we’re in the process of getting software to underwrite every deal that hits the platform so that lenders can more easily be protected and, and vet deals. But in the end, I always recommend your own human due diligence.

Kayla: What I’m providing is just less friction and more ease, and so I’m excited for people to try that out. 

Maggie: I didn’t realize that people were like just finding these deals on Facebook, I mean, it just seems like you have to talk to someone who knows someone, but

Maggie: does it matter, like as like state to state? Like do you typically do ’em in your state more locally to you, or is it like, you know there in Manhattan I can do, sure.

Kayla: Right. I’ve learned all over the country. But I would [00:28:00] say that probably lending in your own town is very smart because you know where the property is, you can see it yourself. Because one of the deals that went bad, it was in Atlanta area and what the pictures showed was definitely a fix and flip.

Kayla: But it was only on realtor.com and then the real life pictures were a war zone. And I was like, oh my gosh. Like this guy did not raise enough money. He should have never, like, it was terrifying. I was like, oh, this is not gonna get covered with the money. Like me and a another partner came in with a hundred K, like 50 K from me, 50 K from the partner, and I was like, a hundred K is not even gonna,

Kayla: not even gonna touch this. And it, it went bad. And we found out too that it was in a historical neighborhood and in those neighborhoods, you have to get a permit to do anything right. And so like, we’re like, didn’t see that coming, didn’t know that that was gonna delay this project. And so, anyway, my point is had I started, [00:29:00] and again, this was one of my earliest deals, just mistake, mistake, mistake.

Kayla: And so, had I seen it and walked it, I would have been like, thank you, but no thank you. So I do think it is wise to start locally, but you don’t have to. You can be better than I was, and you can say, let’s do a video, walk through this property. I wanna see it. You can have multiple talks if you want.

Kayla: I review the appraisal closely, which I didn’t. So, anyway, you can lend everywhere is my, my answer. 

Maggie: There is that technology of like, just FaceTime me through the house. You know, I’m not gonna fly in, just FaceTime me and just take advantage of the technology.

Barb: As long as they’re at the right house.

Kayla: Right. And I’ve actually had that where I was like, you’re filming the address right now. You know, like I wasn’t rude, but I was like, I want you to walk from the sidewalk and I want you to show me the address and you know, show me the street sign. So I have done that. Yeah.

Barb: I do have to ask this one question. How does a nurse practitioner pivot to creating a real estate app? Like what [00:30:00] was the, what was the bridge?

Kayla: Yeah, I actually talked to a financial planner five years ago, and he looked at all my finances and my goals and he said, you have a 7% chance of achieving your financial goals. And I was like. It’s higher than I thought. I was just like, it was such a great meeting because I was like, what I’m doing as a nurse practitioner is not working.

Kayla: And I think a lot of us realize, like we get these jobs thinking that you know, your nine to five is gonna work out and nurse practitioners make okay money, you know, average, average or higher. And if that wasn’t even working for me, then I had to do something else, right? Like, if plan a doesn’t work, then something’s gotta change.

Kayla: So I dove into real estate investing. I got all fired up, made these stupid mistakes. But in the grand scheme of things, it needed to happen. It needed to show me to gimme clarity on what’s totally wrong in the industry, [00:31:00] so I can clean that up. So I’m so grateful because I wouldn’t be here if everything went to plan. I would, I mean, I’d be making good money, but I feel like this platform is going to change and disrupt the industry in all the best ways. 

Barb: I love it.

Maggie: It is so exciting. Yeah. Just to see, I mean, we’ve all gotta learn, right? Which is really why I wanted to bring you on, is like we tell all these stories, you know, but like, they’re not all glamorous and shiny from the get go, But you’ve learned so much and then you’ve changed for others. So really built that path, which is so exciting. So, you know, you rebuilt that as after a loss. You’re founder and now an investor. So I’ve gotta ask, what does financial freedom mean to you?

Kayla: Great question. I would say that it’s time freedom. Financial freedom means you have enough wealth to allow yourself to dictate however you wanna spend your time. 

Barb: I’m just curious about when and where people can find your app 

Kayla: Yeah, so we’re in beta testing [00:32:00] this month and you’ll find us on the Play store in the app store in about four to six weeks. So that would put us at about March 1st, and we can’t wait for people to use it. This is just the tip of the iceberg. We’re gonna keep, we have so many visions for it, so it can protect people and do what it’s intended.

Kayla: So I’m excited for people to join the journey.

Barb: I’m excited to watch your journey progress and learn from it. And, you know, March 1st is a great time because it’s Women’s History Month and it’s a time where we’re really celebrating those women who have stepped out for women. Financial literacy and empowerment in terms of money, and you’re one of them, Kayla, I mean, you’re, you’re a disruptor and you’re doing something fantastic in the realm that you’ve seen.

Barb: You’ve seen an issue and you’re doing something about it. And now look how easy you’re gonna make this for people. Sure. Still a risk, but much, much easier on your new platform. So congratulations and we can’t wait to watch it progress.

Kayla: Thank you. I [00:33:00] so appreciate that. Yeah, I just want and be a helper. So I’m very excited to do that. Thank you, Barb.

Maggie: Yeah. I encourage everyone go check out the app. You know, let’s keep this conversation going and I can’t wait to see where it grows. So thank you Kayla, for coming on today and sharing your story and just being vulnerable and sharing your new platform. We’re very excited for you.

Maggie: And yeah, we’ll talk to everyone again soon.

Outro: You’ve been listening to Women Money, the shit we don’t talk about. Now it’s time to take what you’ve learned and make bold moves towards financial independence. Stay in the know by joining our newsletter for exclusive tools, resources, and updates that keep you financially fearless. Head to PurseStrings. co and sign up today. Need a financial professional who gets it? Turn to PurseStrings Curated Directory, your go to resource for financial experts who know how to put you first. Love this episode? Leave us a review and help us empower even more women to own their financial power. Until next time, be financially fearless. 

Real Estate Success without Burnout with Karen Cooper

Real Estate Success without Burnout with Karen Cooper

Do your brilliant ideas come to you while you’re in the shower?

In this episode of ‘Women and Money: The Shit We Don’t Talk About’, we’re talking about turning great ideas into action with our guest Karen Cooper. Karen is a wife, mom to three sons, and the co-owner of the Platinum Group Real Estate Team at Real Brokerage, alongside her business partner Vicky Noufal. Based in Northern Virginia, their powerhouse team of 50+ exceptional women and moms now serves clients nationwide with agents located across the United States.

Karen shares how her initial ‘shower thought’ led to the foundation of Empowering Women in Real Estate, a community that now boasts 30,000 members! We talk about financial independence, burnout, mindset importance, and the impact of community and support systems for women. Karen emphasizes the value of setting boundaries, investing into yourself, and the belief that slow, consistent action leads to significant growth!

Got a unique financial story to share? Whether it’s about crushing debt, building wealth, an unexpected windfall, or just a wild money moment, we want to hear it!  Or are you a professional who helps women with money? If you’re a financial coach, attorney, CPA, or work in any area that empowers women financially, we’d love to hear from you too! Your story could inspire our community of women. Fill out our intake form here!

Here’s some of what we discuss in this episode: 

00:50 The Power of Shower Thoughts

04:39 Introducing Karen Cooper

05:01 Karen’s Real Estate Journey

06:31 Empowering Women in Real Estate

15:19 Overcoming Burnout

26:28 The Importance of Boundaries

29:16 Defining Financial Freedom

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Follow & Connect with Karen:

 

Resources

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Episode Transcript

(This transcript was generated using AI, so please excuse any misspellings or errors)

Maggie: Do you remember a while ago now? I was in community college and we are at, we’re in the yellow house, and you’re like, get over here. I need you to take notes. And I was like, you’re blind drying your hair. Like, what? What’s going on? But you’re telling me all this idea, which is basically Purse Strings at the time.

I actually still have my note thank you to the cloud. But it was just how you wanted to get this community of women and you wanted to talk to these women and hear what they were saying ’cause you’ve done some of this research by now. But we always made the joke, of course, the great idea started in the bathroom where most of these men start in the garage, right?

But there’s something about always those shower thoughts. I mean, I even know sometimes I read some of our notes and I was like, all right, lemme just go think on it. And so these shower thoughts are always the best. It’s like the first time of calm where it’s like things can actually flow, right.

Barb: Yeah, I think it’s a place where like the water just rushing over you is washing off all the confusion or whatever it might be that’s going through your brain. For some reason, and we’ve heard people say this before, some of their great ideas and thoughts come to us in the shower. And it’s amazing that you still have those notes.

We should go back and read it. But, I do remember the day where I was drying my hair and I had all of these thought, it was like I had this download coming to me and I said to you, boy can you take some notes? And you kindly did and sat on the corner of the tub as I dried my hair, and I just leashed all of my thoughts and ideas that came to me in no particular order.

But really it was a mission statement around we’ve seen so many women when we were out shopping or whatever of retirement age working and it was bothersome because they were working jobs that, you know, I always would say to you, do they love this job? ’cause it can give you a great outlet.

You could be meeting other people earning some money or do they have to do this work? Which we found out once we dug into the data that for the most part, many of them had to do that work to cobble together some income to complete their bills for the month. So, shower thoughts and it’s like our guest who came on and talked about the same thing.

Her whole idea of the community she launched and started, came to her in the shower, which is we just chuckle about that.

Maggie: And it’s from that feeling of like, I can’t be the only one feeling this way, which I think is, I mean, I’m not a man. I don’t know how they feel, but I feel like this is really common in women. We find ourselves at this point of like, I can’t be the only one. And then go online and you search it, and then you see everybody else who’s feeling that way.

You just haven’t found your people yet, right. That’s definitely what she wanted to do with real estate is ’cause she’s like, I feel like I’m doing so well, but there’s something that’s not right. 

Barb: I love when you say she didn’t find her people yet. It is like a journey because if you have an idea in your mind like we did with Purse Strings. First I had to say is what I’m seeing true and valid? Is it accurate for me from a educational and data analysis. Is it valid?

Is it true?

Maggie: Well, that’s how you have to start any business. I mean, there’s a couple people out there starting businesses and you’re like, does anyone need that? Does anyone want it? Has anyone asked you for that? 

Barb: So we did the due diligence and we tested it. I know I pitched it to a couple of different people who said, I think you have something here. And I think she did the same thing. She got a small community of women together, and you’re vulnerable. It’s all about courage, vulnerability, it’s all about testing the waters, trying again, falling down nine times, getting up 10. Really, building it day by day and she did that too.

Maggie: Yeah, I think Karen gives a great story of just tenacity and building as it goes and just that slow and steady small actions every day. So I’m excited for everyone else to dive into this episode ’cause she was giving so many good nuggets. Gotta go back and take some notes. So yeah, this is a good one.

Barb: It really is, especially if you’re in real estate. But really her nuggets really apply across the board, right? It’s about if you have an idea and a passion, you just need to keep going. 

Maggie: Let’s get started.

Gloria Steinem once said, we will never solve the feminization of power until we solve the masculinity of wealth. Barbara Provost and Maggie Nielsen are the team at purse strings that will help you navigate the ins and outs of financial independence so that you can be financially fearless. This is women in money, the shit we don’t talk about.

Maggie: Hi, Karen, welcome to the show. We are so excited to have you here today. Before we dive in and get started, will you take a minute to share a bit about yourself, who you are and what you do?

Karen: Absolutely. I’m so happy to be here with you ladies today. My name is Karen Cooper. I am a wife., I’m a mom to three sons, and I am a real estate entrepreneur. I started out as a realtor in the real estate industry in a very kind of traditional role, 23 years ago. I like to say that I have held every role that there is to have in the industry.

I’ve been on that kind of traditional rainmaker team. I’ve been a solo agent, I’ve been a managing broker, now I’m a team leader. I have a business partner. We have a team of 50 women and moms that are all across the country that I am very grateful to lead, which we have had now for 10 years.

This year is our 10 year anniversary, and I’m also the founder of a group called ‘Empowering Women in Real Estate’, which is a community of a little shy of 30,000 women. All across the country and a group that really started, it’s been 11 years now, and started out of a pain point that I was feeling in my life and in my business and I just had that feeling, and I’m sure you and your listeners can relate to this.

I had this feeling of like, I can’t be the only one, right. Other people had to be feeling this too which sparked this group. This group, which really just started out as a Facebook group, has now grown and evolved. And now I have a podcast, it’s been around for almost five years. I wrote my first book last year. We have annual conference, which brings hundreds of women together every year. We have monthly meetups in cities all across the country. We have a group coaching program. So there a lot of things have really sparked and spawned from this amazing opportunity.

On a personal level, obviously, as I mentioned, I’m a mom. I am really passionate about women, their financial independence, which is obviously something that you are both really passionate about as well. I’m a real estate investor and I am just somebody who is really open to exploring opportunities in different ways of doing things because, we don’t have to do it the old way anymore.

So that’s me. 

Barb: Oh men.. We don’t have to do it the old way anymore. I love that fresh thinking because so often, people are afraid to change or you hear, well, we’ve tried that and it didn’t work, or that’s never gonna work. But we love people who venture out on that skinny limb and just try things. So glad you’re here

joining us today, Karen.

Karen: Thank you so much.

Barb: Yeah, so I read your bio over and I love that you came from a place where there was something lacking in yourself, and then you started this group and it’s really grown, right? So you’re across the United States. 

Karen: We are. We are. As I said, almost 39,000 women all across the US. In fact, we have a lot of members who are in Canada and in different countries as well.

Barb: Okay, what do you consider like your biggest challenge when you’re working in real estate? Everyone talks about the interest rates and the fluctuation and. Covid had a major impact. So as you are leading this group and all these women, what do you find is like your biggest challenge around real estate and how do you overcome it?

Karen: Yeah, it’s none of the things that we say it is. It has nothing to do with the interest rates. It has nothing to do with the market. It is about our mindset and that is the thing that I have seen and learned again and again over the years, not just in our group members or in my team members, but in myself also. We talk ourselves out of opportunities.

 We talk ourselves out of deals, we talk ourselves out of commissions, we just talk ourselves out of so much. I often have women in our group say, what’s a good book? Recommend your favorite real estate books. And none of them are anything to do with the tactical. Like, this is how you write a contract, it’s mindset. Mindset is really where it’s at. 

we see that in so many different areas. It’s so funny. That’s just such a common theme. I’m sure, being part of this community and just even realizing that and having that support is one way to overcome it. 

Yeah, it is. That is definitely one way and because I think what happens is when you can see what other people do, right? We don’t see what we’re capable of or we don’t maybe see what we’ve done or accomplished as being a big deal, but when we can see it in other people or hear from it in other people, it just opens that up for us in a different way.

Barb: Yeah. And how do you see that showing up with realtors in terms of money mindset?

Karen: Yeah, a lot of different things. There is a huge scarcity mindset that I see amongst real estate agents and I’m not sure if it’s unique to real estate agents or maybe it’s just people in general. But there’s a huge scarcity mindset and it’s in several different ways.

One, it’s in asking for what we’re worth, right? Being super clear and confident that this is my fee, this is what I charge. This is what I bring to the table. There’s a thing that I say a lot in the group, which is, ‘ your value is not in your availability.’

Our value that we bring is not who’s the fastest one to run out the door and open the door for someone. It’s in all of the other things that we bring. It’s in the fear to invest financially in ourselves. I see that so much. Agents will say, well, I don’t have money for marketing this month, or I don’t have money to invest in a coaching program, and then, 10 minutes later they’re talking about their next target trip or the next vacation scheduling, right? It’s just such a scarcity mindset I think that exists out there.

Maggie: Wow, that example is spot on. Is that something we hear and we see all the time in so many different business owners. There is the fine line of like spending money to make money, right? You have to invest in yourself, but you have to do it to a boundary, right? But how are you gonna get to that next level without hiring that coach or paying for some ads or, doing the thing?

You’re not gonna get that one step forward. 

Karen: That’s right. And sometimes an investment too. Obviously it’s a financial investment, but a lot of times too, it’s a time and energy investment. When I started in the industry 23 years ago, we didn’t have YouTube and we didn’t have Facebook groups. And if I went to learn something, I had to physically go somewhere or pay for something to attend. Now it is a mind blowing amount of information that’s available, which can be really overwhelming. But I see people with that scarcity mindset too, of not just the scarcity of not wanting to spend the money, but the scarcity of not wanting to spend the time.

They don’t wanna invest an hour to watch something on YouTube that’s gonna better themselves.

Barb: Yeah that’s so perfect. We see it all the time. I had a financial professional who said to me, I meet with someone, a new client 10 times a year, the first year. Everyone goes, that’s a lot. And she goes, if you’re planning a vacation, you’re gonna spend that kind of time, planning your vacation or your wedding or any other thing, wouldn’t you?

You’d spend 10 hours at the mall right over the weekend. Wouldn’t you spend that time on your future to really learn what you need to know and where you’re at, where you wanna go, and really make a solid plan that you can work with. And I thought that was brilliant because everyone, they don’t even wanna meet with their financial advisor twice a year, and really, I think it’s fear, right? They’re afraid of what they don’t know or where they’re at or whatever it might be, but yes. Investing the time in yourself, some money in yourself and community. I really wanna talk about the empowering women in real estate and community, because we have a community here at Purse Strings as well to help women learn what they need to know to make smart financial decisions for themselves, their families, their businesses. So we too are bringing a community of women together. So tell us more about how this community works and why women join it and what they get from it and all. I’d love to learn all about it.

Karen: Yeah, thank you for that. Where we really started was just a place of that community. I can’t even tell you how many times I have shared something in the group, posted something in the group, and I’ve heard from women who’ve either commented or messaged me and said, ‘gosh, I thought I was the only one. I thought I was the only one. ‘ And so our group really started out of a place of loneliness for myself. I had moved through some different levels in my career and I’d gone through a period of burnout, which I think is something that’s very common for a lot of career women.

And I thought the answer was for me to step away from sales and go into this managing broker position, which, long story short was not the right answer. But what it brought me is it brought me this group because here I was just feeling so lonely and isolated. I was in this new role and the agents in my office, they would only come to me if they had a problem, right. That’s the only time that they really talked to me and the agents outside of my office didn’t really talk to me because they were just afraid that I was gonna try to recruit them to our company. And so I just found myself in just in this really like, lonely space and I was watching a friend who was part of a direct sales organization on social media, and she was sharing their big event that they were having. And I’m just watching these women like being in community with each other and supporting each other in our industry there’s a feeling of I have to hold my cards right. I can’t share because somebody, it’s that scarcity again, right? That fear somebody else is gonna take my idea and then I’m gonna lose business and.

I am watching these women and I’m like, gosh, this is such a beautiful thing, I want this. And I’ve realized that it didn’t exist. That’s how the group started. And so what do women get when they join our group is they get that community. We are a no drama.

Like we don’t tolerate the drama, we don’t tolerate the spam. It’s such a great self-regulated space. I’m sure you guys probably feel a little bit of that with your community. They’re telling on each other if somebody is messaging, doing the cold dms and all that kind of but it’s a place where women can feel who they are and what they bring to the table and just see what other people are doing. And it just brings you that peace and comfort of, gosh, I’m not weird for wanting more. I’m not unusual because I’m having this worry or this challenge.

Barb: And there’s a lot of benefit in knowing that.Yeah. And that you’re not alone, and we can learn from each other and everyone has expertise they bring to the table and can share with one another, and then they can learn from somebody else as well. And we lift all boats, if you will. 

Karen: Yep. Rising tide lifts all ships, right? 

Barb: Yeah.

Maggie: There’s so many people we find who are in a position and they meet somebody else who’s gone through that, scenario and they’re like, God, I wish I knew you sooner. I wish I had you then, I wish I knew that information. And this is just that giving it back, like, I’ll give you what you need, and the person in front of me will pass it back.

So it’s not always like, I wish I knew you. It’s like, no, I know you now and we’re getting it done and we’re getting that information.

Karen: Yes, exactly.

Maggie: So I would like to touch back on kind of that burnout period. So how did you navigate that and figure out which direction you did wanna go and what finally resonated with you?

’cause I know those are some hard decisions to make and they can take some time.

Karen: Yeah, they do. And it’s very interesting. Burnout is probably one of the topics that comes up the most in the Facebook group.

When I first experienced it the first time, I did not navigate it well because my solution was to run away. I needed to look at why I was feeling burned out and where that burnout was coming from.

I think a lot of the reasons that we feel that burnout is because we try to do everything ourselves. And I was trying to do everything myself. I was a very successful realtor with three kids in elementary school, and I’m selling 50 to 60 homes a year, and I only had a part-time assistant that worked, maybe 10 hours a week.

I was trying to do all the things. It was just completely burning me out. I wasn’t able to be the mother that I wanted to be. I was not in a great space. I think it’s something that I see happen to women definitely in our industry and probably in others and especially maybe in a sales type, commission-based kind of industry.

I think that there is this feeling of, okay, well if I’m successful right now, it’s probably a fluke, right. So I can’t invest in an assistant or some additional systems because, six months from now, it may not be there anymore. It’s like we talk ourselves out of

seeing ourselves as actual business owners and entrepreneurs and business people. I did exactly that. All the things I’m saying don’t do is exactly what I did. I thought that taking this more secure role in our industry with the steady paycheck and what I thought was gonna be study hours, was gonna be a solution.

And it was a very eye-opening experience for me. Because there’s that saying that the grass is always greener where you water it, right? And I thought, well, if I just run over to a new patch of grass, then my problem is going to be solved and my problem actually was not solved.

 So what I’ve learned to how to handle burnout when you’re going through this is it’s really taking a step back and figuring out where is that burnout coming from? Sometimes, it’s a mindset situation. That mindset I have to do, I have to control everything.

I have to do everything myself. Sometimes it’s that fear and scarcity mindset. In our industry, I hear realtors say it all the time. Like, when they’re really busy, they hate for the phone to ring and they hate for the phone to ring because they’re afraid of more opportunities to come in, right? I mean, what a crazy thing to say. What a crazy thing to think, but it’s because in our mind we think we have to do everything, and there’s so many different ways to run our businesses that doesn’t require you being in every face, and it doesn’t even necessarily require you having to serve the client yourself.

So I think being open-minded and really digging into why you’re feeling that overwhelm is one of the ways I figured out how to get around it.

Maggie: It’s so interesting. It sounds to me just like sometimes giving up control, which is hard to do. I’ll tell you that personally, and so to hand it off and it’s like, are they gonna do it as good as me? Are they gonna have the right verbiage? Do I have to train them?

Are they gonna stick around? And it does seem like too much of an investment sometimes, but it’s like that’s the only way you’re gonna step forward. If you’re already at your maximum capacity, right? Especially with that commission, it’s like, if I work harder, then I’ll earn more. And you always wanna keep beating yourself.

But yeah, eventually one day it’s like, all right, that’s my max. I can only run so fast. Like

I hit my world record. What are we gonna do now? I can’t get faster.

Karen: and the max, I think we have this false idea that in order to beat that world record is, I have to beat the world record. But maybe you’re gonna set a new record in a different way. I think we put ourselves in a box of ‘I am the top producing realtor, so every year I’m just gonna have to do that same thing over and over again.’

But in fact, there are other opportunities in our industry and in every industry, especially in the digital world that we live in now that you can evolve your business and the way you operate into a completely different way where you are setting the new standard and that’s a beautiful thing.

Barb: Yeah. I think that we feel we have to take on everything and be in control and be spinning all the plates ourselves, right? Until we’re at the point where we’re falling down and we feel like, oh, I’m worthless. I can’t do it all. That is just not the case, right? We need to really invest in our own health and sanity and that comes with investing in our business. Like we say, why would you do $30 an hour work when you could be making a couple hundred dollars an hour doing what you’re really supposed to be doing, right? So time is money when you think about that. 

Karen: I listened to a podcast yesterday an interview of Dan Martel who wrote the new book how To Buy Back Your Time. And one of the things that he said is, you can’t build a $10 million business on $10 an hour tasks, because that’s what we try to do, right, is we try to do every task at every level.

And you are gonna hit a capacity issue. Like Maggie said, you’re gonna get to this point where you literally can grow no further, go no further without help or reorganizing, or realigning in a certain way.

Barb: Yeah, totally. So it’s about assessing and seeing where you can invest in either resources, coaching groups like yours and really not limiting yourselves to what you did last year, but what else, what’s new, what’s different. Like you’re saying, what else is there? I mean, there’s so much that can be done.

We haven’t even thought about it. I think community creates creativity as well. Lets you think outside the box and get other fresh, new ideas as well.

Karen: Yeah, I love that community creates creativity. That’s awesome.

Barb: Yeah.

Maggie: And so I know you describe creating this community as a shower thought, which we all know, or shower idea, which is where all the best ideas come from. We all know that. It’s the only time I think we actually stop and then something good could come through. So what was going through your mind when this first idea came to you and did you really think like, oh, this is gonna be something big?

Or is it like, was there that hesitation at first?

Karen: Yeah. It’s interesting and I think that’s where, isn’t that when you know where the best ideas come from is when you don’t have that fear? Because as I mentioned, I was in that state of loneliness and it just came to me one day like, if what I’m looking for, what I’m craving doesn’t exist, why can’t I create it?

Why can’t I create it? When I created it, I had no vision. I wasn’t thinking about a podcast. I wasn’t thinking about a book. I wasn’t thinking about a conference. I wasn’t thinking about a coaching program. I wasn’t thinking about anything. I was just thinking about, I’m gonna create this community.

But I also bought the website domain that day for the name of the community. And so it’s that little God wink, right? That little message that you get. And so from day one I did feel that this had so much potential beyond just a group that started with agents that were in my local area.

And it has proved to be true.

Barb: And how did you expand it?

Karen: Just over time, little by little. It was five years before we monetized anything in the group. Group members, community members wanting more, wanting to get together, wanting opportunities to learn, so it just slowly evolved and expanded.

We started with, I would do a monthly called it a coffee chat in the group, a Facebook Live where I would, that’s the start of the podcast, but we were doing it via Facebook Live bringing somebody in who was local to me that we could sit together in the same little conference room.

Partly because our world expanded. When I was doing those coffee chats, podcasting wasn’t as accessible as it was then. And so the thought of, how can me, this mom that lives in Lovettsville, Virginia, how can she create a podcast that seemed an impossibility.

But now, everything just evolved. And part of it is just being willing and open to trying things and those new opportunities.

Maggie: I think this whole story is such a great example of just like that next, one small stop forward. I mean, you just bought that website. It was nothing huge, nothing groundbreaking. You just purchased the website, and it just started with the small thing. I think, we always say on here, everyone gets so caught up in social media.

So it’s like, I made this program and sold it and $10,000 in one week. Like no, it took me five years to build this. It was slow and steady, one small step at a time, hearing what the community wants, which is not as glamorous always, but it’s what sticks, and is what’s really good. I love taking that and just taking it down and breaking it down for a sec. ’cause it is just those one small actions every single day.

Karen: Yeah. Well, there are no overnight success, right? What do they say? Like, overnight successes are built in 10 years. You can look at the story of virtually any successful person, and 

you will see that where it was doing just what you said, Maggie, like the small, consistent, action that you just do over and over again. And the truth is, a lot of us are bored. 

So then we jump to the next thing or maybe we don’t see the big splashy results. I’m a big tracking person, so because I track a lot of the things that I do, maybe I don’t see a big splashy result over the course of a month or two months or six months. But when I look back over the course of a year or 18 months or 24 months, it’s an unbelievable amount of exponential growth that if I had stopped after month one, I never would’ve seen.

We can incorporate that in every area of our life.

Barb: Yeah, but I don’t think we can talk about that enough because like you say, unless you’re really driven up with a thought or idea, because even with building purse strings, which is a model that unlike any other, right? It’s fresh, it’s new. People don’t really get it out of the gate because it’s never been built before, but you have to push through.

It takes tenacity. It takes courage. It takes community. It takes good partnership. It takes good communications. Maggie and I just say, only one of us can fall apart at a time. You know, the other one’s gotta be there to pick you up because our mission is so important.

It’s a really hard job, but it’s gonna happen and we’re doing great things for women. So that message is super important ’cause like you say, people they just give up. And if it’s really important, you just gotta find a way to keep going. Someone said to me, my dad said to me, if you’re not dead, you can keep going. 

Karen: Well, you know what? It goes back to that mindset, which is where we started, right? Because I think you, in order to have that fortitude, to have that consistent action and to do the things like I’ve done and like you ladies have done. You have to be a little crazy in the minds of some people, right?

Because not everybody understands it. I actually, I have this little thing your your YouTube people can see this little thing is a little golden sheep that a friend sent me. Because we were having a conversation one day in a coffee shop and we’re talking about things.

And I said, yeah, in my family I’m the black sheep, right? And in business sometimes, you can be. A part of a community of people or a group of people or have partners or whatever. And then at some point you can become the black sheep because you’re growing in a way that they’re not anymore and that can be really uncomfortable.

And she said no. She said, you’re actually a golden sheep, which I thought was just such a beautiful thing.

Barb: And she found you a golden sheep.

Karen: I’m sure she just bought it and a little kid’s toy and spray painted it. But hey, it’s gold and it lives on my desk. 

Barb: That’s awesome.

Maggie: So Karen, looking back on your own career, is there a piece of advice that you received that fundamentally changed the way you approached your real estate career?

Karen: Yes. I was very fortunate early on like, literally in my first week or two I sat down with someone in my office who was, he was only a few months ahead of me. And I think what’s interesting is that he was a he because I’m not sure if she would’ve given me the same advice.

His advice was around boundaries which sounds very simplistic. And, people talk about boundaries all the time. And one of the lessons that he taught me was about, managing my time. And it’s not just about managing your time, it’s the mindset.

About being a business owner because what he said to me, you know when we get a phone call, and I think a lot of us do this right? You you’re a realtor or whatever industry you’re in, and somebody calls, I wanna talk to you about listing my house, or I wanna go see those. We are so freaking excited that somebody wants to work with us, that we will drop everything.

Yes, I’ll be there in five minutes. Right? Or yes, when would you like to meet? And of course they’re gonna pick the one time that like coincides with your kids’ baseball game or your doctor’s appointment or date night or whatever. And he said to me, two things. One was when you make those appointments, you always give options.

Great, I can’t wait. I’m looking forward to meeting with you. I can do today at four or tomorrow at 10, what works for you? And 99% of the time, they pick one of those times and you are now controlling your schedule and you’re also setting that expectation, but you are the expert and you are the professional, and that you’re not just sitting on your couch waiting for their call, right?

The other thing that he told me is that everything is an appointment. And so whether I was, taking myself to get my teeth cleaned or I was volunteering in my kids’ classroom, or I was out to dinner with my family, if somebody wanted to meet or somebody was going I’m sorry, I have an appointment.

At that time, I didn’t need to explain myself. And I think a lot of times we do that. Well, my daughter has a play tonight. None of that is necessary. Like, we are professional business owners, and it’s okay. No women have ever given me I’ve gotten a lot of advice and I’ve had a lot of mentors who are female in the industry, and none of them have ever given me that kind of specific advice about guarding my time and treating myself as a business owner. I can’t help but wonder if that is. Just the way we think and the way it is. And I wanna do it differently. And so that’s why I talk about that so much.

Barb: Yeah, boundaries. And you come first, you get to make those decisions and you are the business owner. So I think it was brilliant advice and men do it all the time.

Karen: Exactly. Yes. So why can’t we.

Maggie: Yeah, that’s a great piece of advice and one that we always need reminders of to make sure we’re keeping that in check and keeping it aligned. So I think this has been a great conversation. There’s been so much great tidbits and it’s really great just hearing your story and the journey that you’ve calmed down.

But there is a question we like to ask everybody while they’re on the show, and that is, what is your definition of financial freedom?

Karen: It is freedom. And what I mean by freedom is not just necessarily an amount of dollars in the bank account, but it is the freedom to know and understand that I am in control of my finances, my life that I can always make more money, I can always make more time. I know people that have a lot of money in the bank and they live in a place of constant fear and scarcity that they’re going to lose it, and that they have to constantly bring more.

 So to me, it’s a feeling of freedom. I have what I need. If I don’t have what I need, I can get what I need. It’s just a place of peace and calm that I don’t think is always equated to finances. I think when we hear, and you guys obviously know a lot better than me, but I think whenever anybody talks about money or finances, there’s a lot of tension around that. To me it is a feeling of not tension. It’s just peace.

Maggie: That’s a great answer. So Karen, we appreciate you coming on today and really sharing your story and sharing your expertise. We’re going to ensure we have links to your community, to your book, all that good stuff in the show notes so everyone can reach out to you, join that community if they feel it’s a fit and really be connected in with you.

So thank you again for coming on, and we’ll talk to everyone soon. 

Speaker: You’ve been listening to Women Money, the shit we don’t talk about. Now it’s time to take what you’ve learned and make bold moves towards financial independence. Stay in the know by joining our newsletter for exclusive tools, resources, and updates that keep you financially fearless. Head to PurseStrings.

co and sign up today. Need a financial professional who gets it? Turn to PurseStrings Curated Directory, your go to resource for financial experts who know how to put you first. Love this episode? Leave us a review and help us empower even more women to own their financial power. Until next time, be financially fearless.

The Ins and Outs of Real Estate Investing with Michelle Schroeder

This week, we’re joined by real estate broker and realtor, Michelle Schroeder, to talk about the ins and outs of real estate investing.

Our guest today is Michelle Schroeder, a licensed real estate broker and realtor with Berkshire Hathaway HomeServices in the Chicagoland area. She’s not your average realtor—Michelle brings years of experience and expertise, with a strong background in real estate investing and property renovations.

We’re excited to have her on the show to walk us through the ins and outs of real estate investing—from buying your first property to building a portfolio that sets you up for long-term financial growth. We’ll discuss how to find the right investment properties, securing great tenants, making smart renovations to boost property value, and much more!

You’ll also get a glimpse into Michelle’s holistic approach to real estate, where she prioritizes education and supporting her clients throughout the entire investment journey. If you’ve ever been curious about how to get started in real estate investing, this episode is for you!

 

Subscribe on YouTube:

 

Here’s some of what we discuss in this episode:

1:28 – Getting to know Michelle

3:07 – Getting started in real estate investing

12:05 – The benefits of multi-unit buildings for first-time investors

16:25 – The hands-on nature of real estate investing

21:42 – Evaluating a property’s potential for renovation

29:25 – Tenant selection and management

32:16 – Selling and value-add opportunities

 

Episode Transcript

(This transcript was generated using AI, so please excuse any misspellings or errors)

Maggie Nielsen 0:00
Coming up on today’s edition of women and money, the shit we don’t talk about. Our guest is Michelle Schroeder. She’s a licensed real estate broker and Realtor with Berkshire Hathaway HomeServices and serves the Chicagoland area.

Barbara Provost 0:15
And we love chatting with Michelle because she’s just not any realtor. She has so much more to offer.

Maggie Nielsen 0:22
She knows Chicago like the back of her hand, and we want to dive into her knowledge on expertise on getting investment properties and doing some different renovations.

Barbara Provost 0:32
Yeah,we’ve all seen the HGTV. There’s so many episodes out there. I can’t wait to dig in and talk to you about Michelle, and we know that you have expertise in investments, like first time investments in real estate, and we want to dig into how we can get that first real real estate piece under our belt to be an investor.

Maggie Nielsen 0:53
So we are very excited to dive in. Let’s get started.

Ep 31: Empowering Women through Real Estate Investment with Liz Faircloth

Today’s guest has always had a passion for serving women. When she decided to combine this passion with her interest in passive investments, her life changed forever.

Liz Faircloth is the co-founder of The Real Estate InvestHER Organization. Along with her partner, she boasts a portfolio of over 130 million dollars, hosts 56 meet-up locations, and owns thousands of housing units across the country.

During her career, Liz has seen the untapped potential for women in the world of investing. We’ve invited Liz on the show today to talk about what’s possible when women invest in real estate. In this episode, Liz shares how she educated herself in this field with no prior business knowledge and the lessons she’s learned while building her business from the ground up.

Join us for a powerful lesson on creating financial freedom on your own terms.

Here’s some of what you’ll learn in this episode:

  • Liz reflects on her upbringing and the book that opened her eyes to the power of passive income. (2:20)
  • How Liz began investing in real estate. (6:08)
  • Why Liz believes that women should be investing in real estate. (9:20)
  • The different niches in real estate investing and the flexibility it provides. (13:58)
  • The first steps to take when you’re looking to invest in real estate. (19:02)
  • The power of focus, research, and learning about niches that you are interested in. (29:16)

Connect with Liz and Real Estate InvestHER

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Ep 7: How Homeownership Impacts our Community with Matt Shanlian

Homeownership is one of the key pillars in economic progress for women. On today’s episode, Matt Shanlian, the President of Primary Residential Mortgage at the Great Lakes Division, joins us to explore real estate and why it’s such an important investment for women. We’ll also discuss its impact on the community and real estate’s crucial role in developing generational wealth.

Matt has been in the mortgage industry for 14 years, working a lot with financial advisors and their clients. His unique perspective gives him a national viewpoint on the real estate market.

Homeownership drastically impacts a community. From a socio-economic standpoint, homeownership tends to ignite community involvement through things like voting and community projects. On an individual basis, homeownership builds equity and provides people with economic stability and generational wealth. Therefore, it’s no surprise that homeownership is a crucial financial step for women building their wealth.

Join us today as we discuss: 

  • Strategic home equity management and generational wealth
  • The role of a mortgage in retirement planning and mortgage reviews
  • The power of home equity for families and their financial future
  • Programs and opportunities out there for first time home buyers

Learn more about Matt Shanlian

Listen to the full podcast or use the timestamps below to jump to a specific section. 

1:36 – Matt’s background story

2:45 – How does it impact the community?

6:14 – The power of investment

9:27 – The last 3 years

11:59 – Generational wealth

17:53 – A mortgage checkup

21:55 – Having a niche community

23:41 – Building bridges

29:05 – Closing thoughts

Resources:

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To learn more about money and access additional episodes, visit us online.

Ep 6: Women and the Real Estate Market with Aleta Saunders

Aleta Saunders joins us on today’s show to discuss women in the real estate market, advice she has for those looking to buy, and the importance of women protecting their assets. Aleta is an associate broker at PalmerHouse Properties and an experienced model with a global perspective and passion for helping women navigate the world of real estate.

More women than ever are entering the real estate market to invest and own real estate on their own. With over 35 years of experience, Aleta has helped many women with buying and selling their dream homes throughout the Atlanta market.

Her passion for real estate was driven by her mother and grandmother’s story. She wants to serve and protect women throughout the real estate market, a market they have historically been left out of.

Many women were losing out in real estate as their husbands were the sole name on cars and homes. As Aleta worked with couples, she ensured women were better protected by either having their name on the loan or deed, ensuring both partners had a say in what happened to their home.

However, our current market looks a lot different. Women are making strides in real estate, purchasing more than ever. Most of Aleta’s clients are now women and she’s helping them navigate the market, protect their assets, and invest in their future.

Join us today as we discuss: 

  • Aleta was raised by her grandmother and mother
  • How women have struggled in the real estate market
  • Are women being charged differently?
  • When did women start buying more homes?
  • The importance of women protecting their money
  • The advice she has for first-time homebuyers

Learn more about Aleta Saunders

Listen to the full podcast or use the timestamps below to jump to a specific section. 

1:29 – Aleta’s grandmother’s home

7:31 – She started in 1988

8:04 – Insights to women and real estate

10:00 – A lot of people didn’t know

11:28 – Being on the loan or deed

12:08 – More women are entering real estate

16:10 – When did women start buying more?

20:12 – Advice for first-time homebuyers

23:20 – Aleta selling her home in 2008

27:32 – Learning to live differently

30:50 – A client example from Aleta

33:58 – Do your homework

35:25 – Where to find Aleta

Resources:

Find a Purse Strings Approved Professional

Check out our Facebook Page

Join the Purse Strings Facebook Group, Purse Strings for Financially  Fearless Women – Private Facebook Group

To learn more about money and access additional episodes, visit us online.