What Does It Mean to Vote With Your Dollar? with Erin Fangmann and Kate Marsh Lord

What Does It Mean to Vote With Your Dollar? with Erin Fangmann and Kate Marsh Lord

Every purchase you make is a vote. The trouble is, most of us never stop to ask who we’re voting for when we’re just trying to grab a backpack, refill the soap, and get the birthday gift in the mail on time.

In this episode, we have Erin Fangmann and Kate Marsh Lord, the co-founders of Little Blue Cart, a platform that connects conscious consumers with values-driven small businesses. Inspired by a conversation after the 2024 election, they built Little Blue Cart around their kitchen table with a mission to make it easier for people to support small businesses that reflect their values of democracy, equality, and freedom.

As military spouses with more than 30 years of combined experience as small business owners, Kate and Erin understand the resilience, creativity, and determination it takes to build a business through constant change. Building on that mission, they recently launched Little Blue Market, an online marketplace where small businesses can sell directly to shoppers. Together, Little Blue Cart and Little Blue Market help independent businesses grow while empowering consumers to make a meaningful impact through their everyday purchasing decisions.

What does it mean to vote with your money? Every purchase is a decision about whose values you are funding. When you spend, you are choosing which businesses and which principles get your dollars, so where your money goes ends up being a clear reflection of what actually matters to you.

How do you start ‘shopping your values’ without feeling overwhelmed? Start with one thing. No one expects perfection tomorrow, and it is not realistic to swap 100 percent of your spending overnight. The next time you are buying a birthday gift or back-to-school supplies, pick one purchase to make intentionally and get it from a small or local business. Once you think intentionally about one purchase, it starts to become a habit for the next.

Does shopping your values actually cost more money? Not necessarily, and that is one of the biggest misconceptions. Some sellers offer free shipping once you hit a certain amount, and while a values-aligned marketplace is not built like the giant platforms, the idea that spending with your values always costs more simply is not true.

Why does it matter where you shop, not just what you buy? 68 cents of every dollar you spend locally stays in your community and goes toward things like your schools and local resources. On top of that, small businesses keep a far bigger share of each sale than they do on the big platforms, so who you buy from changes how much of your money actually reaches real people.

What is the difference between Little Blue Cart and Little Blue Market? Little Blue Cart is a directory of progressive, values-aligned small businesses, both product-based and service-based, that works like a searchable yellow pages you can sort by category or by state. Little Blue Market lets you shop those small product-based businesses directly, all in one place.

How do businesses get listed on Little Blue Cart? Little Blue Cart is completely free to join. Businesses fill out an application, agree to the community guidelines and value statement, and go through a quick vetting process. There are optional one-time add-ons for linking socials or featuring a listing, but a free listing gets just as much love and attention.

Join us for the next Money Talks “Aligning Spending with your Values”. Click here to register for FREE and bring your questions!  

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About the Hosts

Barbara Provost, EdD and Maggie Nielsen, MBA are the co-founders of Purse Strings, a national platform helping women make confident financial decisions by connecting them with vetted financial professionals who truly understand women’s lives and money needs. Purse Strings connects women across the U.S. with vetted financial professionals who specialize in supporting women through divorce, money transitions, and financial independence.

Full Episode Transcript

(This transcript was generated using AI, so please excuse any misspellings or errors)

PS: Little Blue Cart (MP3)

[00:00:00] I know you’ve heard us say it before about how spending your money is really, you know, voting with your money, and you really want it to reflect your values. And it’s interesting ’cause I’ve been on threads and people are like, “I don’t wanna look at my budget. It makes me feel so bad,” or, ” I don’t wanna look at what I’ve been spending on.”

But to me, that should be such a great reflection of like these are my values, these are what’s important to me. even though it might not be the most fun thing, like car insurance, you know, I do value my safety. I value being able to get [00:00:30] myself places. I’ve worked really hard to get myself a car, whatever that may be, and you know, like, God, if I didn’t have a car, this would be so difficult.

So just having that gratitude for your car is really helpful. And so when I go through my line items and think about where I’m spending, I always try to align it with my values. Am I perfect? Absolutely not. It’s not 100% of the time. But a time where I really focus on this is when I buy gifts for my nieces and nephews, as I want them to know that this is important to me.

 [00:01:00] It’s easy for them to do. They’re still really great products. So instead of getting them like, I don’t know, another tchotchke like they always have, I got my niece a nice T-shirt from a woman-owned business or from a local company or, you know, she wanted a new purse, so I got it from a, a company that I know gives back, is ecological, is woman-owned.

So those are really important values to me, and I always make sure I put in like the business card or a bit about them. I don’t know how much they’re catching on, but the oldest is 17 now, so [00:01:30] she must be picking up something. And it is a lot of work sometimes finding the place to order from. You never know, what really their values are, who really owns it.

Sometimes you have to deep dive. Not every place has a huge About Us page. And you have to think ahead. Like granted, it is easier just to run to the Target, run to the Walmart, you know, some big box store, but I know this is really important to me and to spend with my values. [00:02:00] And so it’s worth my time and my extra energy.

But I’m so excited to share this new website with everyone. newer to me, but maybe new to you guys, founded in 2024 called Little Blue Cart, where this way you can purchase all these things by supporting local, by spending with your values, by knowing this money is going to people who align with your values.

 And you don’t have to do all the research. They did it for you. So I’m excited for you to dive into this episode and would love to just hear [00:02:30] from you what is a purchase you’ve made recently that aligns with your values that you just love to share about ‘ cause I wanna shop there too. So let’s get started.

[00:03:00] 

Maggie: Today, we have Erin and Kate on the podcast with Little Blue Cart. I love having another duo on the show. So before we get started, can you guys introduce yourselves to our audience, who you are, what you do, and what was the conversation kind of after the 2024 election that [00:03:30] made you say, “We have to build this right now”? 

Kate: Thank you so much for having us on. We’re really excited to be here to talk a little bit about what we do. So I’m Kate and joining me obviously is business partner Erin, and we met each other as military spouses living overseas in a small Air Force base in Northern Virginia. And then we had these, as military families do, moved all over the place, and in 2024, we found ourselves living, both living in the Northern Virginia area and being really involved in [00:04:00] that election.

Kate: And when the outcome did not go the way that we wanted we, you know, obviously were miserable, and we were sort of commiserating and trying to decide what to do. So I’ll let Erin dive into the origin story a little bit more, but just to, you know, by way of a qui-quick explanation, we built Little Blue Cart, which is a marketplace of progressive businesses both product-based businesses and service-based businesses. So everything from you can go on there to find someone to buy a new sticker for your water bottle [00:04:30] or hire a photographer or a hairdresser. So really the idea is that we have a wide range of resources for people to use their money as a vote and spend it with people whose values align with theirs.

Kate: earlier this year, January, we launched Little Blue Market, which is basically where you can shop those small product-based businesses directly. So on the cart you find them, and then you go shop with them. And on Little Blue Market, you find them and shop all in one place. 

Erin: Excellent. the origin story of Little Blue Cart [00:05:00] specifically was immediately after the election, I was just filled with rage and I simultaneously was still having to raise a child that was at home as she was a senior and was needing to have her senior photos done. And I knew that Kate had just had her son’s photos done for his senior year, and I really liked the photos, and I reached out to her and I was like, “Hey, listen, who did your son’s photos?”

Erin: And she told me, and I said, ” Do you know if they voted 

Erin: for Trump or not?” [00:05:30] And she said, “I actually do know, and she did not vote for him.” And I said, “Good, because I refuse to spend my money with a small business that voted for this,” because I was just, and still am, rightfully full of rage about this administration.

Erin: So, and that’s how we started. It’s like Kate was like, “We can’t be the only ones that feel this way.” And of course we’re not. And so we decided to harness our rage and our anger and our resources and the [00:06:00] knowledge of our little, abilities of doing different things together and created Little Blue Cart. 

Maggie: I love that, and it resonates so much as I mean, the divide used to not be so big, but now it’s much bigger, and so you really are conscious about where you’re spending. And we do say a lot, you know, on our podcast is you’re voting with your money. You know, this kind of reflects where you put your money, where you put your values, and so you do really think about where you are spending that money.

Maggie: I remember waking up that morning, and we were, my mom and I were gonna go to a women’s [00:06:30] empowerment conference, and we were in New York, and I just look at her, and I was like, “It’s gonna be a long day. Like, you know, strap in.” But you know, both of you built this business as military spouses, which means, you know, you’re doing it through moves, limited resources, like constant uncertainty, and I feel like the voting kind of affects you guys a little bit more just being, you know, you aren’t government workers, but attached to government workers.

Maggie: And so what is the hardest kind of financial moment each of you had as business owners, and, and what did that teach [00:07:00] you?

Kate: Yeah. First I wanna, like put a foot stomp on what you just said about being, uh, you know, married and attached to the military in the way that we are, that we’re the community that’s first impacted by a lot of these decisions, like, you know, a war of choice in Iran. And as spouses, we are able to be vocal and speak out and in a way that our spouses simply can’t.

Kate: So we don’t take that lightly and really try to advocate for and give a voice to military spouses especially I’ll [00:07:30] date myself and Erin can join me seasoned you know, our spouses have been in a long time. Like, we’ve seen a lot of things. So we know how unusual and awful it is for active duty folks right now.

Kate: But yeah, like you mentioned, Erin and I were both entrepreneurs indep- independently. We had run many small businesses before we decided to, to start Little Blue Cart. My business was always online and like, kind of mom blogs before influencers were things. And so one of the biggest challenges for me was moving overseas.

Kate: Just the [00:08:00] logistics of, you know, getting products and things and, and shipping overseas. So that was a big, always just a big financial stress. There was a period of time where I had a shipping service that would tack on $25 plus the cost to ship to me in Germany and it was just the only way I could get stuff.

Kate: So, at some point, it just didn’t make financial sense to keep doing it, and so I sold it to a media company in New York, which was a great problem to have. But I, I think like a lot of, you know, one woman run business at home, I had no idea how to evaluate it. Like, w- what do I sell it for? This has been my [00:08:30] full-time job for, at that point, I think five or six years. But, you know, it was like you know, you just wanna undercut yourself. You wanna devalue this, like, massive thing that I had built on my own. 

Maggie: But it’s also like your baby, you know? It’s like

Maggie: how do you take the emotional value out of it 

Kate: Right. And it, it’s impossible. It was really, really hard. we run into that all the time still.

Kate: Like this is you just care about it so deeply, and I think that’s something all small business owners can relate to, that that was a real challenge to like, I don’t know how you put a dollar value [00:09:00] on this thing that I’ve grown and built and, yeah, it’s like a, a part of me. But Erin had a service-based or uh, product-based businesses, so her, her challenges were really different. 

Erin: And I think that that’s great because it just shows that even with us being military wives, our situations can be completely different. So where Kate was doing this basically a service-type based business, I was doing, you know, something, I was creating something. And when I heard your question, I was just like, “This is such a good [00:09:30] question.”

Erin: And I love talking money. I was in banking years ago as a teller. And I’ve always tried to help people get financial freedom on base, you know, just giving my two cents. And but I had had a business, I had just started it uh, we lived in New Jersey at the time, and I was sewing clothes. It was an…

Erin: On accident, as most small businesses tend to start out. It was like, you know, I was making something for my girls, I put it online. This is like, I’m [00:10:00] dating myself, It was like a really new thing. Uh, I think it was like in ’09, I 

Maggie: There was no marketplace at that time. It was just Facebook posts. 

Erin: No, no, not at all.

Erin: And I just put it on there because uh, we’ve never lived near family, and so I just put it online and was like, “Oh my gosh, look what I made for my girls.” And people were like, “Oh, can you make that for my kid?” And then it… So it just snowballed from there. But we had moved shortly after starting that business, about six months later, and I had just [00:10:30] bought a six-needle embroidery machine, and anybody that has one of those knows they are very, very expensive.

Erin: And I’m from the South, and we put a monogram on anything that sits still. And so, I was super excited about this machine. I like took videos, like it going into the box and then going into the moving truck, and then when we go there and like I, I kept telling the movers, I’m like, ” I have this big machine that’s on truck.”

Erin: And 

Erin: they literally, their faces were dropped when they, they were done. [00:11:00] And they were like, “Ma’am, Your machine is not on this truck.” And I started crying. And it took many months and I finally found it. the driver had taken it home with him, and I was very fortunate to have gotten it back.

Erin: But during that time, you know, I had orders. I was only planning on being out of business for like a week ’cause it was just a short move. It’s ‘Cause it wasn’t an international move. It was from New Jersey to Oklahoma. And you know, I was devastated. I [00:11:30] didn’t know how I was gonna be able to pay, I didn’t have that money laying around.

Erin: I had borrowed it, and so I had to pay the money back for that, and then I had to, you know, get all these orders done that I had already obligated myself to do. And so yeah, we experience that moving, we are always having things go missing, and I understand that it’s, it’s just the nature of the of the beast.

Erin: But it was just a perfect situation where we as military spouses, we have to constantly readjust and, [00:12:00] and rethink and reimagine and redo. Like I, I never saw myself as sewing clothes for my, you know, to make an income when I was in banking for 12 years. You know? You- they just didn’t have anything to do with each other.

Erin: But yeah 

Maggie: I feel like being, having to reimagine and redo and, and, you know, unpack and repack and all these logistics is, like, what makes you a great entrepreneur is because you know how to pivot, you know how to turn, you know how to think outside the box. And, you know, we- I’ve talked to a couple of our members, our military [00:12:30] spouses, and it’s just not talked about enough how you guys are managing everything.

Maggie: I mean, the finances, the new schools, the family acclimating. So, like, thank you for your work. But also that you have to have this job that travels with you. So it’s not like, “Oh, I could be a teacher or stay at the bank,” or what it may be. Like, you have to get creative, and it sounds like it’s usually on a moment’s notice.

Maggie: You know? It’s not like, “Oh, in a couple years, let’s get you over here.” It’s like start packing. You’re already late.” You know? 

Erin: That’s happened more times than I could admit. I mean, the first many moves as my husband [00:13:00] with his new career, it was all last minute. He never fulfilled his full term of where he was at. And, ’cause usually you know. You’re given, “Oh, you’ll be here for two years. You’ll be here for three years.”

Erin: And it never was that way. so you definitely have to learn to live on the edge of your seat and expect a phone call. 

Kate: Yeah. I think it’s made us a little bit, like, fearless in a way too, especially, you know, like as Erin was talking about it, I was like, “Yeah, I mean, we have, we’ve pivoted.” We’ve been like, “This, this isn’t working. Like, let’s, we’re just gonna [00:13:30] try something else.” And I think it has made us not afraid of change ’cause we’re just, you know, we’re totally used to it.

Maggie: Almost consistency is scary. 

Kate: Yeah. I know. My husband retired. Yeah. We’re not moving. And I’m like, “Wait, so how long are we gonna be in this house? Or do we stay here forever?” No one tells us. We just, “Okay, it’s up to… All right.” It is, it’s so weird. It’s a totally different mindset 

Maggie: And so let’s kind of get back to then, you know, Little Blue Car and Little Blue Market. You know, most women don’t think, you know, their grocery [00:14:00] runs or their Amazon order as a financial decision with real consequences. So how do you help, like, everyday people see their spending differently? Because most of the times, again, they’re just kind of moms getting things done.

Maggie: You know? It’s just the stuff we do 

Kate: One thing that we say is don’t be intimidated. Like, no one’s asking or expecting perfection tomorrow. Like, you’re, you’re not gonna wake up and be like, “Okay, today’s the day I shop with my values 100% of the time. My life is changing.” Like, that’s not [00:14:30] realistic. It’s not sustainable.

Kate: So we really say just start with one thing and be intentional about one thing. The next time you’re shopping for a kid’s birthday party, or you’re looking for a gift for a friend’s birthday or back to school, just think about one thing and where you can get it somewhere else. Like, whether it’s a farmer’s market or a local shop, or plan ahead and buy it online from a small business.

Kate:  Come search Little Blue Cart for the thing that you’re trying to buy. But [00:15:00] just don’t, don’t let perfection be the enemy of good. Just start with one thing and then as soon as you think intentionally about one purchase, it will start to become a habit the next time you’re looking for household items, groceries.

Kate: Those things really are like the, you know, the big three that we spend money on. You know, groceries, household goods. And if you can start making swaps for those things one at a time, it really will add up to a big difference. And thinking about the grocery store if any– the last couple weeks has taught us anything, [00:15:30] it’s that where you get your groceries and who provides them and who, where the sources of things can really have a big impact, not just politically, but on your health.

Kate: So these are political decisions every time you spend your money, whether it’s on lettuce or a candle or, you know, books for back to school or a backpack. And, but really the thing we just try and repeat over and over again is You don’t have to be perfect. We’re not perfect. No one is expecting, like, tomorrow you’re gonna have 100%, like buying record.

Kate: But [00:16:00] just be intentional and take the extra time. It’s so convenient. That’s why, that’s why they make so much money. They make it incredibly convenient, incredibly fast, But there’s a cost to that too. So, just be in-intentional and, you know, take a beat and think about where you could make swaps.

Erin: Yes. And like Kate said, nobody expects perfection. It can seem overwhelming when you are looking at this like, ” Oh my gosh, I go to Walmart every day and I get a specific brand because I really like it,” and they donate to [00:16:30] the Republican Party, or they’ve donated to Trump’s re-election campaign, or whatever it is that, that we know that has been done.

Erin: But it… that can be overwhelming, and so that can stop a lot of people from even trying. But we just encourage folks to take it one product at a time. Just when you think about something that you enjoy that you’re not necessarily committed to on a specific product or, you know, a label, check it out. Do we have everything on [00:17:00] the directory and the market that, that would cover all your bases?

Erin: Absolutely not. Do we expect to have that eventually? Absolutely. That is the goal. wanna be able to give people options. And we do it ourselves. We peruse and go shopping when we are allowing people to get onto the directory and the market. Like, we go through their stuff and we’re like, “Oh my gosh,” and we just start adding to our list of what we’re gonna buy ourselves, or we send gifts between each other as gifts to our family [00:17:30] and just buy each other or buy ourselves things.

Erin: I have found some great products on there that I will always be customers of. yeah, it’s… And a big misnomer people have as well is that doing… shopping your values costs more money, and that’s not necessarily the case. So we encourage folks to, to try it out, look to see what, what there is to offer.

Erin: No, we don’t have free shipping. Some people do, [00:18:00] depending on how much you spend, but this is not Amazon Amazon created a platform that rewarded big corporations to sell in volume and they’ve made deals with, you know, those shipping services, and they also undercut small businesses that are on there.

Erin: Small businesses don’t get the same percentage of the dollars sold that they do if they sell from their own website or if they sell on Little Blue Cart or Little Blue Market. So it’s very different. It’s… Yes, you can support small [00:18:30] businesses on those other platforms, but that doesn’t mean that the person that you’re shopping from is getting the same, same dollar amount from them, so.

Maggie: I get how overwhelming it can be, of course, you know? And so there is a little bit more thinking ahead, but you do think of something like Amazon. I mean, you hear about their workers who also are, like, 

Maggie: peeing in water bottles ’cause they don’t get a break. You know what I mean? Like, it’s, besides just the business, it’s the way they treat their employees, the economic standpoint, you know.

Maggie: Like, it’s not always good for the streets and getting there that fast and having all these deliveries. Like, it’s a [00:19:00] multiple touchpoint issue. And so sometimes when you’re, you know, you might not wanna shop at the store, but then you look at the product as well, which might not be great, which is, like, overwhelming sometimes but also can be empowering.

Maggie: And so I loved, like, of course, I was shopping on your site, ’cause hello. And, you know, I was, like, loving the backpacks. You guys have all the back to school stuff. But then you had, like, these back to school kits, which I thought was really interesting because I was like, at the end of the day, it’s always Elmer’s glue, some colored pencils, and some notebooks, right?

Maggie: Like, how unique can [00:19:30] we get? But then it was the fact that if you bought it, they’ll start donating back to schools and donating back to these other things. And so you’re like, “Ah, that’s where this change is also coming from.” So it’s not just, yes, you know, they’re making Elmer’s glue in a better factory, like, glue’s glue, but, you know, how else can we help the community, which I love to see.

Maggie: Because sometimes you think it’s the same thing anywhere, but it’s not

Kate: Right. Yeah. And to bring that point home, the 68 cents of [00:20:00] every dollar you spend locally stays in your community versus Amazon, where you’re not benefiting your community shopping Amazon. So when you shop small businesses or shop local businesses, that money stays and does go into like your schools and, and the resources where you live.

Kate: And to your point, like talking about to school, we have made a real effort to gather all those resources to make it easy to find alternatives. And right, the woman who sells her small business sells school supply kits, so you can [00:20:30] go on and buy an entry, elementary school supply kit, and you know you’re gonna get the basics.

Kate: You’re gonna get folders of s- notebook, crayons glue, and it’s… You’re benefiting a small businesswoman whose values align with yours instead of Jeff Bezos. Like, it’s pretty easy decision to make. Not to mention, it’s super convenient ’cause she already just buys all the things on the kit and sends it to you.

Kate: Yeah. And then you’re done. And one of the cool things about us specifically only allowing [00:21:00] vendors who share our values and, you know, and we call ’em values, not like political opinions. These really are values issues about you know, equality and inclusion and bodily autonomy, and that no human is illegal.

Kate: Like, we consider pretty basic things that we all agree on. Our sellers are so, so, committed to their communities. They give back to their local communities. They donate to criminal justice organizations. They donate to immigrant organizations in their community. So it [00:21:30] really is like a multi-level of good stuff.

Kate: Like, you can feel really good about shopping the people on Little Blue Cart and Little Blue Market because they are good people. And they are, you know, their small business is rooted in being a good, decent human being. So we can’t think of anybody better to spend your money with.

Maggie: Okay, so a couple quick questions. Is there, like, one thing that you’ve stopped buying since you’ve started Little Blue Cart?

Erin: Oh, I mean, I don’t shop Target at all. Like, not at [00:22:00] all. That was an easy one. I just canceled my Amazon subscription. I’m not a big spender, so it’s not… It wasn’t really a hard thing. But I just make intentional shopping now. I, I don’t find it hard. I am, I have you know, my husband, he’ll just say, you know, “Oh,” you know, “I was, I would like more soap.

Erin: Can you just check to see if there’s anything that has this scent or this scent?” You know, that he likes. And so That’s what we do. We just, we shop the [00:22:30] directory, and we shop the market first now. 

Kate: And yeah, I’m the same way. I avoid Amazon, don’t shop at Target, and Target used to be my happy place, and I was like, “Oh my… I can’t.” Like this, what a sacrifice. Like gold star for me, I am stopping. It’s actually really easy it turns out. Like, it just was a decision, and that was that. You know, I used to go just to go, right?

Kate: And I would get a coffee, and I would walk around, and next thing you know, I spent $150 on stuff I didn’t need. And it was, it was [00:23:00] just a habit. And as soon as I made the decision, like their values no longer align with mine, this is not a good use of my money I just look for better places to spend it.

Kate: And now you can fill up your cart or your wishlist on Little Blue Market, and it’s a lot more fun. But I was intentional about Christmas last year. This was before Little Blue Market was up, and I bought like all the Christmas presents through vendors and sellers on Little Blue cart. And it meant I got creative, and it was kind of fun.

Kate: Like I bought my sister a box of beef. A family box [00:23:30] of like had ground beef, steaks. Like, all… no, she has four grandkids. I know she’s like, she’s a great chef. I know she’s always, you know, she likes to give them great food. And I was like, ” She’ll actually really enjoy this.” And I know it’s this small family farm in Iowa, like I can think of nothing better to get her.

Kate: It was so fun. I think I got her some jewelry and some other fun stuff for her too. But you know, there just so many ways and so many businesses to So, so many that it really, it’s j- it’s, you know, it’s fun too. 

Erin: And [00:24:00] service-based 

Erin: too. We have attorneys, we have real estate agents, we have hair stylists, we have massage therapists, we have mental therapists. I mean, we have so many service-based businesses on there as well. So we would love more. I mean, they’re… we’re not everywhere in every city we wanna be, so that we can be the number one resource for people that have shared values to be able to have, you know, people support, support them as well, so.

Erin: But yeah, we have a whole bunch of [00:24:30] businesses on there that, that absolutely deserve our support

Maggie: It’s so funny that you mentioned therapists, ’cause when I found a new therapist, I wanted to be like, ” Can I ask you some questions about your beliefs? ‘Cause otherwise, like, I don’t know if I really wanna take your advice,” you know? And like, they’re not always open like that. They’re always like, “Well, what, why does this matter?”

Maggie: You know? And I’m like, “It does. Like, it d- does to me.” So when people want to put their product or their service on your platform, do they pay a fee for that or do they go through a vetting process? Or what’s kind of that process there if listeners, you know, [00:25:00] have a product that maybe they wanna add to Little Blue Cart?

Erin: That’s a fantastic question. so Little Blue Cart is completely free. And they fill out an application online, and it explains who they are, their business, all the information that we need to, to be able to do some deep diving. And if they want to be able to have their listing on faster, ’cause it’s, you know, it’s a process, it takes us time, it’s just Kate and I, despite the emails, and I just absolutely love the email, ” I would like to speak to Kate Nairn.”

Erin: You got [00:25:30] her, ’cause it’s just us two. But yeah, so you fill out all the information. If you would like to have, like, come on faster, or if you would like to have a video embedded in your listing, if you would like to have your socials linked on there, we just ask for uh, it’s $25 to have socials, and then $50, and then you have it featured, your listing featured on the front of the directory for 30 days.

Erin: It’s a one-time fee. There are no other fees. Like, it, there… You could be on the directory [00:26:00] and be completely free, and you get just as much love and attention. We try to feature as many different types of businesses. At random times, Kate does a really, really good job of doing, like, feature posts with like-minded businesses so that we can get the word out there.

 

Kate: Yeah. So if you’re already on it’s a really quick approval process ’cause we know that your values align with ours. But yeah, it’s sort of the same. We just check out make sure everything you know, that we don’t see any red flags on your socials or websites or anything.

Kate: And we also ask [00:26:30] both on the Cart and on the Market for the vendors and sellers and businesses have to agree to our community guidelines and ethics, which is basically our value statement. And it’s like I mentioned before, it’s really just human rights, human value. You know, that we all, we just have a sense of shared value and to join our community.

Kate: So it’s a really self-selecting audience, and that’s been great. And I mean, we really have just found the most wonderful small businesses. But yeah, then to sell on the Market, there is a one-time fee. We don’t charge listing fees. [00:27:00] We don’t charge you know, a recurring fee every month or every quarter, every year.

Kate: It’s a one-time fee to help us, to pay us to help you set up on the platform. And then there are different tiers, so you can pay a one-time fee, you know, depending on how many products you wanna list, and then that’s it. And we take a commission from you know, a small portion of every sale, and we really just do our best to try and get people over there to shop.

Kate: So, the best part of it has been finding all these wonderful small business [00:27:30] owners that now are really helping us build a, a sense of community. I think that was something we didn’t anticipate, but really how cool the, the networking has become and the…

Kate: One of the coolest things is when one small business will hire another one or buy from another one and, you know, just seeing those connections being made, and we’re trying to be more intentional about making them and, and really building a sense of community for everyone who does join.

Maggie: I could see so much community being built and just talking about owning a small business and ups and downs and all those things is, as an entrepreneur, [00:28:00] it’s great to have that community to kind of lean on as well. And I’m sure you guys are ordering so many items. I’d be like, “Well, I have to try their candles before I post them.”

Maggie: Like, it would be dangerous in my own way. I’m supporting, what can I say? 

Kate: Like, yes. That is the worst part is wanting to buy all the things. But now that I’m not shopping at Target, we have this, you know, little extra money to buy. I got a delivery today from skincare refills that showed up today, so yeah.

Maggie: I love it. And so for, like a little action item, you know, for someone who’s [00:28:30] listening who wants to make more intentional purchasing choices but doesn’t know where to start, what’s like one or two steps they can take this week?

Erin: Visit littlebluecart.com and littlebluemarket.com. And market has a great search feature. It’s just like you would expect on any type of marketplace. Just type something in that you’re looking to shop for. You can shop by category too. You don’t have to be super specific, and you might find something else there that you weren’t otherwise looking for.

Erin: It- we have artists on there ar- you know, artwork different time, whether it [00:29:00] be pet portraits or, you know, a family portraits. Yeah, just go through there. The directory operates like a, a Yellow Pages. I don’t know if anybody’s familiar with- ……those really work. But you you know, you look by category.

Erin: If the name of the business was in the name of the, you know, where they put it online as the name, it… You just type that in if you know that it’s on there. Sometimes people will put, like hairdresser, and so you can type in hairdresser, so if it was in the name of their business, it’ll pull up by that.

Erin: [00:29:30] But you can shop by state and help support people and keep your money within your state. We are going to eventually be able to add it to where people can shop by city. our focus has been on the marketplace to get that off, running smoothly and so that we can take some time and refocus it on the directory.

Erin: We never expected it to be this way. We just… Me, let me just say, I thought it was gonna be more of just, like, a, a spreadsheet kind of thing, like, you know, in cute font on the site possibly, [00:30:00] and Kate was like, “Nah, that’s not how we’re doing this.”

Maggie: We’re dreaming bigger, girl 

Erin: Oh yeah. Yeah, yeah, yeah. So, you know, she created the first website by herself.

Erin: was pretty incredible. I mean, I was just in awe. I I was her biggest fan through this whole thing. I was just like, “Hey, this is amazing. This is amazing. Can we do this and can we do that?” And she, you know, she would just do her little research and so that’s how we ended up with both the marketplace and the directory.

Erin: It’s just, natural growth. You know, when you start… Anybody that starts a business, they start out with one product. They start [00:30:30] out with one service, and then somebody says, “Hey, can you do X, Y, or Z?” And you’re like, “I think I can do that.” And so, you know, out of Little Blue Cart came Little Blue Market because people wanted to be able to shop directly from these same businesses 

Maggie: I love it. And so before we log off, there is a question that we like to ask all of our guests, and I would love for both of you guys to answer, is what does financial freedom look like to you? 

Erin: Financial freedom for me, is very centered around Little Blue Cart because that is exactly how this whole thing [00:31:00] started. And I would find financial freedom knowing that the businesses that are on the platforms are successful. That’s really, really important for me. I get 

Erin: very, like, they, they’re like my friends, you know? And, and these people, we don’t communicate a lot. it’s just because they don’t need to. They’re, they’re busy working. But I take a sense of responsibility to help them as much as we possibly can. And so my success would just be that they are successful, that they are [00:31:30] able to pay their power bill, that they keep their rent payment, they can keep their food on the table, they can, you know, help their kids be prepared for school.

Erin: Those are successes that I find as our measurable sense of success for Little Blue Cart

Maggie: I love it. And Kate, how about financial freedom? What does that look like for you?

Kate: Well, I echo and ditto to everything Erin said on the business side. And then I think personally, and it’s probably could speak for both of us, it’s to say that not necessarily like accumulate some certain amount in our, you [00:32:00] know, savings account, but it’s having enough freedom to have agency over where we spend our money.

Kate: And just, you know, having that control and having enough resources to pick the, most values aligned every time. I think that would be freedom, not being locked into spending my money with someone who I don’t agree with and who I think is, you know, putting my money towards really terrible causes or principles. 

Erin: We would also like to be able to hire people, ’cause 

Erin: Lord knows when we think [00:32:30] that there’s a team behind Little Blue Cart and Little Blue Market, we would like for people to know that there really is a team behind So it would be nice to be able to hire somebody that can do some things for us to help us grow our community. 

Maggie: I love that. Well, we’re gonna make it happen. We’re gonna get Little Blue Cart out there, and you’re gonna have a whole new group of shoppers, ’cause we ladies, we do love to shop. So we appreciate you coming on, you know, actually building this company, ’cause I know so many people who align with this and having this opportunity a- for us to shop with our values.

Maggie: And, you know, we know [00:33:00] spending is, you know, kind of voting with our values. And so, we appreciate all this work and sharing your message. And I can’t wait till our community gets to hear this. So thank you. 

[00:33:30]

Release the Emotions Driving Your Financial Decisions with Bari Tessler

Release the Emotions Driving Your Financial Decisions with Bari Tessler

Your money story started way before your first paycheck.

This week we’re sitting down with Bari Tessler, a Financial Therapist and a pioneer in the Financial Therapy field. She has a Masters degree in Somatic Psychology from Naropa University, 1998. She then ran a bookkeeping business for therapists and artists. In 2001, she merged all her training and created a somatic-based Financial Therapy methodology that she has been teaching for 24 years. She is also the founder of The Art of Money, a financial therapy program and a Mentor Program for therapists, coaches and financial professionals.

Bari breaks down why 90% of our money decisions are based on emotions, not logic, and what to actually do about it. She shares her signature Body Check-In tool, why couples fight about money even when everything else is great, and how to start having real money conversations with your partner without it turning into World War III at the kitchen table.

Bari’s reminder is that the way you were raised to think about money shapes every financial decision you make today. Join us for next week’s Money Talks, we’re digging into money stories, emotional patterns around spending and saving, and how to rewrite the ones that aren’t working for you. Click here to register for FREE and bring your questions!  

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About the Hosts

Barbara Provost, EdD and Maggie Nielsen, MBA are the co-founders of Purse Strings, a national platform helping women make confident financial decisions by connecting them with vetted financial professionals who truly understand women’s lives and money needs. Purse Strings connects women across the U.S. with vetted financial professionals who specialize in supporting women through divorce, money transitions, and financial independence.

Full Episode Transcript

(This transcript was generated using AI, so please excuse any misspellings or errors)

Maggie: [00:00:00] Well, I hold a lot of stress.

Dr. Barb: your jaw.

Maggie: I sure do.

Dr. Barb: And it’s interesting because we both do yoga, you do the hot yoga, I do the more gentle basic yoga. But what I’m learning so much because I’ve had these kind of pretty amazing teachers, is at the beginning and at the end of class, we really talk about what you’re feeling in your body and where are you holding stress and really techniques to let that go and just be and not be rambling in your brain so much about everything that’s going on in the world, which is hard to do.

Maggie: Yeah. So when people do that and they’re like, where do you feel it in your body? Like, I always feel it in the same like two places. You know, it’s never like, oh, interesting. That’s a new spot. It’s like pretty much always like my jaw or like my throat, you know?

Dr. Barb: Is it okay? Interesting.

Maggie: chest. But yeah, it’s never like, oh wow, that’s new and different. It’s like, yeah, well it’s, you know, so I’m always like, is that, does everyone feel this way? You know? You never know. I’ve never spent time in somebody else’s body.[00:01:00] 

Dr. Barb: No, I feel it in my hips.

Maggie: Oh, I hear your hips are, there’s a lot of emotion in there.

Dr. Barb: There’s a lot of emotion. Yeah. And there’s a lot of, I think I carry a lot of emotion in my hips. It sounds crazy, but you gotta work it out. But.

Maggie: maybe you gotta shake them out.

Dr. Barb: I mean, I work at that, right? I mean, I, it’s, a lot of it has to do with playing tennis, but where does that end? My Achilles? But I think when you are in Shavasana, you can really evaluate.

Where your body feels like it’s been worked or it’s stress release or where you might still have more stress. But like we say, there’s a book that says Your body tells the story, which is very similar to what our podcast guest has shared today around money. Money, emotions, and how to kind of do a body check-in when you’re making big financial either decisions or [00:02:00] when you know you need to have a discussion about money.

And I love that we’re expanding into this because money used to be just transactional pay. This, this is a dollar amount, you know, it’s just black and white. When really the, what we’ve been exploring ever since. Purse strings has been evolving. We’ve been talking to so many experts. Yeah, money’s a tool, but money plays a huge role in our emotions and our relationships and a lot of it, so much of it is just woven from our childhood.

Maggie: Childhood generations, I mean, all the things it’s. But you know, you take a step back and you’re like, yeah, well that makes sense. You know, it brings up emotions. Emotions are stored somewhere in your body. I think we’ve all seen that Disney movie with all the little emotions running around. And that’s kind of what it feels like.

And so it’s kind of nice that we can.

Dr. Barb: acknowledge it.

Maggie: acknowledge it, name it, name it, to tame it, you know, and, and make us not feel like, oh my God, why [00:03:00] is money, like, we’re just talking about money. Why am I, why is my breathing getting so, like, why am I almost hyperventilating? You know? It’s like, yeah, ’cause you’re nervous.

’cause remember this time when you were a kid and you know, mom and dad did this, or whatever it may be, you know? It’s amazing what’s in our body and how our DNA works. I mean, let’s not. Go down that whole route, but pretty wild,

Dr. Barb: and I love how she’s like, what is this bringing up for you? Like. Even the next level, like what is this reminding you of? Like is, was there a situation that happened where, you know, there was something intense happening around money in your childhood that

Maggie: The weirdest thing is like when it’s something that you’ve never thought, like you’ve never thought twice about maybe like never ever. And then you’re like, why is this memory coming back? I didn’t even know I still had that memory. Or even remember taking in that memory, you know, it’s like, dude, there’s this SpongeBob episode where he had people living in his brain and they would like run to the file folders and like pull something out in their head.

And sometimes that’s how I just see the brain is like, we gotta go back to [00:04:00] that old file. Like dig, dig, dig in the folder.

Dr. Barb: That is so true. I love SpongeBob. So, you know, this was a really fun conversation. She’s just loaded with tools and resources and ways to check in with your body and why this is happening. I mean, she’s a somatic therapist. yeah, very interesting.

Maggie: Angie talks about chocolate.

Dr. Barb: Chocolate.

Maggie: All right, let’s just get into it.

Gloria Steinem once said, we will never solve the feminization of power until we solve the masculinity of wealth. Barbara Provost and Maggie Nielsen are the team at purse strings that will help you navigate the ins and outs of financial independence so that you can be financially fearless. This is women in money, the shit we don’t talk about.

Maggie: Bari, welcome to [00:05:00] Women and Money, the shit we don’t talk about. We are thrilled to have this conversation today. And so before we dive in, can you share a little bit about who you are and what you do with our audience?

 

Bari: Sure. I’m very happy to be here. I started out training to be a psychotherapist. In my twenties, a somatic therapist, a body-centered psychotherapist, and really my topics were intimacy, couples relationships, sexuality, sensuality, grief.

 Body, things like that. Those were my topics. And then my school loan came due and,

and I realized, wait a second, I just trained as a therapist for how many years. I just did all of this internship work. 150 page thesis, worked in the mental health field for years. We never talked about money. How am I gonna pay back this student loan? And then we never talked about money. So, [00:06:00] how am I gonna work with my couples when they’re fighting about money and how am I gonna start my own private practice and do my bookkeeping and what is my own relationship to money and money story?

And on and on. It became such a glaring, missing piece that I decided to do my own money work. I wound up. Starting a bookkeeping business. And so that was a little bit of an interim transition that I did after I got the master’s degree and, finished graduate school and all of that training, I decided to run a bookkeeping business ’cause it was fascinating to me.

 I was throwing away my bank statements in graduate school and what do you do with these? And then I started learning bookkeeping and it just blew my mind that as a creative therapist, dancer person, that I could learn bookkeeping, that I could fall in love with bookkeeping. I fell in love with QuickBooks.

Dr. Barb: Wow. I don’t think I’ve ever heard anyone say that before.

Bari: And I really, I fell in love with it. But then I realized that I, my [00:07:00] clients were therapists and artists and contractors. They didn’t wanna have anything to do with their bookkeeping. They had no idea how to masters in psychology. They threw their books at me, said Do them, take them. And I wound up learning so much about people’s relationship to money, spending patterns, saving patterns where their values were, family dynamics.

I saw it all, and so that was a little interim. And then 25 years ago in 2001. I started teaching my first financial therapy method, which is money healing, money practices and money maps. I can talk about that in tiny little groups in my living room of 10 people, and then it go to 20 people, and then 50 people and then online.

And then we had people, you know. Up to four or 500 people a year when I was doing a year long program with folks all over the world. So I’ve always loved teaching in groups. It’s way more affordable for folks, it’s more lucrative for me. And so much [00:08:00] change can happen when we’re in a group. So much uns shaming can happen.

So much learning can happen. So that’s what I primarily did for 25 years, is teach groups online. And always had a handful of financial therapy clients, mostly women and couples, and have written two books, two published books, and then last year decided it was time to take a sabbatical, a year long teaching sabbatical.

You have found me in the last few months of my year long teaching sabbatical and I’m just starting to come in. And I can share what’s next on the horizon, but that’s a little bit of what I’ve been doing for the last 25 years. Writing, teaching, doing private financial therapy sessions with mostly women and some couples as well.

Maggie: This is just such a, a fun journey. I first love when we all pay for our college education and come out and do something completely different. You know, like when I was getting my [00:09:00] Master’s, it was always like, well, what do you wanna do with it? I was like, I don’t know, but I’m getting it. You know? And then we just come around and it, and you used it eventually, you know, it always comes full circle.

It’s not like the information goes away, but I love that. That’s so funny. I’ve gotta ask, like, did you. What was kind of like your money story growing up? Did you guys talk about money at home 

Bari: Yes and no. I grew up middle class in Chicago. I grew up, my family owned some real estate. They manage real estate. My family with my uncles opened up the first gay bars in Chicago,

so in Boys Town, Christopher Street, and I worked at them as a 20-year-old. and so. You know, I grew up with entrepreneurs and I got to see the passion around that, but I also got to see the stress around that.

 And I, two very different parents. My mom was way more [00:10:00] frugal, but also very generous. You know, she’s her ways that she likes to spend money, and then other ways where she’s very frugal. My dad was way more of the spender, way more of the risk taker, so they were very different. And each of their strengths and challenges.

And there was a lot of power dynamics with my father that were not fun, that I had to work through. I made a lot of declarations as a young girl, like I’m never getting married. I’m never gonna depend on a man for money. I’m gonna do business different than my dad.

 well I got married at 35, had my first and only child at 40. So just a different path, right? Hit those milestones in a different way, different time. But I also had to learn how to make my own money, and that was very important to me. Even as a therapist. You know, that’s really like you as a therapist, you’re trained, you’re not supposed to talk about money.

You are not supposed to strive for money. You’re supposed to just do your good work and somehow,

 money [00:11:00] appears, you know? And so I had to work through all of that. And then I also had to work with things around my dad and the pardon, ’cause he would be very generous at times, but then also had a lot of strings attached that weren’t clearly.

 Spoken or I have lots of stories on that. I tell a little some of that in my book and you know, I’ll just say that a lot of it was very uncomfortable. And then eventually I learned more in my twenties. How to find my own relationship to money, how to make my own money, how to live by my values, how to do business in a way that felt good for me.

And then years later when my father was dying, we had some really beautiful and hard conversations. So there was a lot of forgiveness, there was a lot of reconciliation, and I learned a lot of tough love from him and hard lessons. But, you know, I learned a lot of strength from him too. So that’s a teeny bit of my money story a lot of generosity, some strings attached that were not clearly [00:12:00] articulated. Some power dynamic. Yeah. That were not fun. That’s just a little bit of my money story.

Maggie: Yeah, I was just curious with throwing out the bank statements and stuff, you know, how it goes it’s just always interesting if you just don’t know or you know, some people are just known to just ignore it and it takes care of itself, which could totally happen, you know? 

Bari: Yeah, I mean, I remember, it was all paper back in the day, so I had, you know, the paper, what was it called? Your little wallet, and you had a little register that you would write in

you checkbook register. You know, my father, when I was in college had me fill that out and photocopy it to him and send it to him every week

Maggie: oh wow.

Bari: great. But then there were no conversations on here’s your budget, here’s your limit, how, here’s how much. He just wanted to see that. So it was a strange condition. But then there was no discussions around, now what do I do? You know? And I had to work from age 15 on, he would send me out over a weekend and say, go get [00:13:00] a job.

And I was like, I don’t know how to get a job. I don’t know how to interview. I don’t know what I wanna do. So he would just send me out to the wolves. But I had to learn quickly, how do I get a job? How do I interview, how do I do this? So yeah, but I did as a more creative person who grew up dance as a dancer and a therapist.

The bank statements came and I was like, I don’t know what to do with these. I don’t wanna deal with it. I’ll throw it away. I’ll just throw it away. And you know, everyone in the women I was living with in graduate school, they remember that. They remember those stories. So I spoke about all these other topics that were so important to me in graduate school when the student loan came due.

And I realized, how am I gonna pay this off? ’cause I was making $11 an hour.

Maggie: She’s rich.

Bari: I couldn’t get a massage. I couldn’t bring a basket full of chocolate to dinners. You know, that was kind of my impetus of I’m doing such good work and that’s very important to me, but $11 an hour is not gonna have me paying back [00:14:00] my student loan.

 And so there was a lot of things I had to grapple with, which is. How do you do your good work in the world? How do you create a business and a livelihood while also getting paid well and creating a business model that’s really gonna work with the different phases in your life and learn about money?

That’s why when I learned bookkeeping and that happened in one of my mental health. Programs. I was working in the milieu with lots of clients with pretty severe diagnoses, and the program director said to me, Hey, how about five hours in a back quiet room? I’ll teach you Quicken and Excel and you’ll do the books for the program.

And I just had to have a poker face ’cause. I was throwing away my bank statements at the time and I had a voice that said say yes, say yes, and I was terrified. I went in that back room and it was quiet, and he gently, as a good teacher, taught me how to work with [00:15:00] Quicken, how to use Excel. Really.

It was mind blowing It was incredible. I was like. Wow, this is really interesting. I don’t have to be great at math. The bookkeeping systems and programs do it. It does it for me. And then I had a contractor say, I’ll teach you QuickBooks. And basically, the contractor said, I’ll pay you.

 15 an hour and then 20 an hour, you know? And I was like, oh, I see a way out. I see a way to move through some money ceilings that I’m not able to do with my master’s degree in the mental health field, but I can do it over here in bookkeeping. I’m learning a new skillset that I need desperately, and I just trusted the trail, even though everyone around me was saying, what the heck are you doing?

What are you doing? You’re a therapist, you have a master’s degree. Why are you learning bookkeeping? Why are you doing bookkeeping for other people? It was so empowering for me to learn how to manage my own money and to see what the [00:16:00] numbers were. It, it just gave me such an incredible tool and skillset to eventually not only start a private practice later, but then to teach other people and then eventually create my other work from.

Dr. Barb: Wow. I also love something you said about as you were. Doing the bookkeeping, you could, like, you had a insight to people’s money, habits, money mindsets, money behaviors. So thinking about women what are some things women got wrong or they were never taught? Like what kind of patterns did you see working with women? 

Bari: That’s always such an interesting question for me because even though my husband has said, just call it 95% of your community is women because you’re a therapist, because you’re talking about money, emotions, the guys aren’t gonna come to you. No. I’ve always had some guys, and I’ve always had some couples.

Dr. Barb: [00:17:00] Mm-hmm.

Bari: Right. So it’s always been interesting. So it’s the water I’m swimming in. It’s always been hard for me to say this is what women have been challenged by. But I noticed even growing up myself, my father was talking about investments with my younger brother, not me. Right? And I’m the one who started and has been running my own business for 25 years, right? 

Dr. Barb: Isn’t that

Bari: I also, you know, was on a panel, this was before the pandemic, where the stats for millennial women were that the women were still abdicating responsibility to their spouses in heterosexual relationships. And I was like, what? Why? You know what? So my work has always been with women geared toward women, and it’s also always been.

 While I love the bookkeeping, as you can see, like crazy about, I love teaching people QuickBooks back in the day. I haven’t done that for a few decades, but I’ve always had people on my [00:18:00] team who would sit down and hold your hand with a box of tissues and chocolate.

Maggie: I’ll do my books then.

Bari: Right, right.

My husband just taught himself mint one night, taught himself. QuickBook another day, taught himself, and it’s not a necessarily male female thing, but the people have always come to me, have known that 90% of our money decisions are based on emotions. It’s the only sta I’m ever gonna give you. ‘ cause I’m not academic.

Right. I’m very much experiential learning and my work has always been in the trenches, like with a group of folks. So, so for women I’ll say, and the men who’ve come to me, money is very emotional and it doesn’t mean that one day these money motions are gonna go away. And that was surprising to me.

I think when I first started doing this work, I thought that [00:19:00] somehow the money, emotions would go away one day or that the money emotions were a different set of emotions than all the other regular emotions, but there. Anxiety, shame, anger, hope, jealousy, scarcity. I can go on and on, you know? But this is really important, I think, for all of us to learn.

 and so first up for me, what I call money healing is understanding what are the money, emotions that come up for you. Is it one, is it many? Is it a cocktail? And all the different money moments when we’re going to have a money conversation with our spouse. What is the money motion that is present in the heat of the moment, during that hard money conversation?

What’s coming up for you or afterwards or when you’re going to make a money decision, you’re going to buy a car, you’re going to buy a home, you’re walking into Target and suddenly you want everything. You know? So I can tell lots of stories about that, but for me. This work needs to happen first [00:20:00] before we get to the money practices and learn a bookkeeping system and look at your numbers, which I love.

And or before you can go into budgeting and planning. For me, this work is first. So knowing that 90% of our money decisions are based on our emotions, so taking some time to not ignore the emotions that come up, not pretend they’re just, if you ignore them, they’ll go away. Not look at them or be so scared of them.

And if they’re scary, emotions are scary. They can be big for so many of us. But learning some tools to just stop and pause and say, what’s the emotion that’s coming up right now? Where is it in my body? Or sometimes you may not, you’re like, what does that mean? So it’s just is your, where do you have tightness in your body?

Oh, my. Jaw’s really tight, or my shoulders are really high, or I’m feeling like I have a stomach ache right now, or a little butterfly. So just what are you even noticing in your [00:21:00] body in all of these money decisions or when you’re gonna have a money conversation and giving you some tools, which goes back to my somatic.

 Training. So I’ll tell a really short story. The very first night I went to give my first financial therapy class, the very first evening in a little circle in my living room the first night. I’m like, okay, everyone, let’s talk about family history and your mom’s relationship to money and your dad’s, and tell me some positive pros and cons about your mom’s relationship to money and everyone just glazed over.

In the headlights. Everyone just shut down. And I thought, what am I doing? I just spent a decade training as a therapist, as a body centered therapist. I’m asking them to talk about their money stories way too fast, way too soon. And I’m not giving them a tool. So the next week I came back and I said, let me teach you a somatic [00:22:00] tool, and we’re gonna stop and pause and just check in and say, what do you notice in your body?

 On a physical level, are your shoulders up? Are they down? Is your jaw tight? Is it loose? What’s the emotion that’s present? Can you name it? Are you sleepy? Are you angry? Are you anxious? Are you feeling some shame to talk about your money stuff? What’s coming up? Where’s your breath in your body? Because sometimes people are like, I don’t know what the emotion is.

But then I’ll say, so, where’s your breath in your body? Are you holding your breath? Is it up in your throat? Is your breath down in your chest or your belly? So there we all like when we check in with our body, it’s different for everyone. You know? Some people go, I understand what you mean on a physical level.

My legs are crossed. What about sensations? Oh, I understand. Hot or cold. Other people might understand what’s the emotion? And other people go, oh I can tell you I’m holding my breath. I’m to, I’m holding my breath right now. So we do a little body check-in [00:23:00] like that, and then people either can just be sitting quiet, observing what’s going on with them, or we can talk about what’s the emotion that’s coming up, or I’m terrified to tell you about my money story.

I’m really afraid to be because of this, or I’m really angry still about my money story. I’m still really sad, or I’m still waiting for someone to come and save me. You know, I’m still waiting for someone to come and do this for me. I don’t wanna grow up. I don’t wanna do this part of life.

 So even just taking some time to pause and say, notice what’s happening in this moment. Slow down. What’s the emotion? What’s going on? For me, that’s, that is one tool. I know we’re jumping to a tool, but really what this comes down to is that, again, if 90% of your money decisions are based on your emotions, then it would be really beneficial to learn what are the set of emotions that come up for you?

What are the primary ones? Where do you notice some in your [00:24:00] body? And another question I like to ask, what does it remind you of. Yeah, I’ll tell a little short story. Okay. And I, so we were years ago. Our Saturday morning with our son, who was four, going to get our coffee and we go to a new place and behind the coffee shop there’s a green electric leaf car dealership.

My hus, this is when they were just coming out. My husband had wanted one his whole life since he was a little kid. This was his dream. I was like, we have one car, we don’t need a second one. Right? This is, he was like, well, I’m the one who’s riding the bike in the snow in the winter, so.

Maggie: Touche, Touche. 

Bari: And next thing you know, we’re in the car dealership and we’re, you know, meeting with the sales guy. He’s asking us if we wanna take a test drive, we do a test drive, we come back and all of a sudden I notice. That I’m starting to like having trouble breathing. I’m starting to notice my breath is starting to go up the top of my head.

So I go honey [00:25:00] and car salesman guy, I’ll be right back. I go to the bathroom and I do a little body check-in. I call this a body check-in. So this little tool of how to work with your emotions. Name them, sit with them, understand them, and then move on Is a body check-in.

So I go to the bathroom ’cause the bathroom. Great place. You know, you can splash water on your face. You can take a few deep breaths and just ask yourself, what’s going on? What am I noticing in my body? And I noticed my breath was going up high. I was starting to hyperventilate a little bit, so I just said, Hi, anxiety, hello, breath hyperventilating a little bit. What’s going on? And I just noticed what was going on. I felt it a little bit, I named it and they said. And then I ask myself, what does this remind you of? Oh, it reminds me of, I really don’t like fast money decisions now. This was years ago, right?

But I really don’t like fast money decisions and I’m just thinking about my parents’ audit [00:26:00] from years ago and that, so we never know what’s gonna come up. It’s, I just did a little work in the bathroom, a little body check-in, and then I was able to say, okay. That’s okay. That’s good. Now what do you need to do?

I need to just see if I can get my breath down a little bit. Take some deeper breaths in the bathroom. All right, now what’s next? Okay, next. I’m done with my body. Check-in in the bathroom. I don’t need to stay here forever, but I’ve done thousands of body check-ins. So the first time you do it, you might be like, I’m hyperventilating and I can’t calm myself down.

That’s okay. Right. Second time it might be a little different third time. So whenever I finish a body check-in, I always ask myself, what is one little adjustment can I make right now to help me feel more okay right now? Or more calm? So in the bathroom it was, can I take some deeper breaths? Can I splash some water on my cold water on my face?

And then I said, what’s next? What do I need now? I’m gonna go out and have a money day with my husband. In the car [00:27:00] dealership. So I went out, we wound up sitting and having a 10, 15 minute money date. We made up questions on the spot. Money date questions can be, can we afford this? Do we have the cash flow for this right now?

 Is this decision in alignment with our values? Will this decision hinder a larger goal of buying a home? So we just had a money date in the car dealership made the best decision we could and drove off the lot and we bought the car that day and that was that. But I needed that body check-in.

I needed to see what’s going on, give my body and emotions a little bit of attention, do some work in the bathroom, come out, and then we get practical.

All right let’s make some practical decisions here and have a little money date. So that’s one of the ways that I do it. In day-to-day real life moments that happen all the time so it’s not like one day the money motions are just gonna disappear, but the volume can decrease. You can [00:28:00] catch them quicker.

You can feel you are equipped with some tools to meet these big emotions that come up in all of these moments,

Dr. Barb: Yeah. What’s interesting is. Your husband’s approach to getting the car was quite different than yours, right? And so often when we’re in relationship, we don’t talk about what’s your approach to money? You know, what’s of value to you? Like my favorite question is, how much money bari would you go ahead and spend if you were out with your girlfriends without calling your husband and saying, I’m thinking about buying this purse.

It’s $2,000, you know. Are you okay with that? Or do you just say, no, I’m gonna just do this. It’s fine. He won’t have a problem with it. Like, is there a number? Is it $500? You know, so I think approach to money when you’re in a couple is very interesting,

Bari: So this is one of my favorite topics. [00:29:00] It’s one of my favorite topics. ’cause no two people come together, even if they come from the same economic class. Then in, in how they then approach money, right? So we fall in love for attraction, but we also fall in love because our values are the same on the surface, right?

 Guess what? At some point we realize we’re different or we spend money differently or we do money differently. We have different styles and approaches. So with couples, one of the first things is just guess what, at some point you’re gonna be horrified that your partner is different than you I try to bring in some lightness ’cause it’s so heavy, you know, with couples, right? They can have a great relationship, but money is where they fight. ‘ cause their styles and approaches and you know, and so, but couples polarize a lot. One person is more this. Bender I’m simplifying one’s more the savor.

I’m just, we go to extreme. One person sticks their head in the sand, right? Doesn’t wanna have anything to do with, ignore it. The other person is more the warrior or more hypervigilant. I can go on and on, or [00:30:00] one person feels they’re the smarty pants because they got the finance degree and the other person maybe is more creative like me from their background and feels like I feel more stupid around money.

 So that’s just one little thing. I teach couples how to have a new kind of money date and a new kind of money conversation and couples can be five years in, 10 years in, 30 years in. How do you start to have new money conversations with each other? Even just saying to your partner, Hey honey, can we have a five minute or 15 minute money date right now?

Or can we schedule it even instead of you get the credit card bill? And you’re horrified by the way your partner is spent on something that’s different than you. And you go running to them and they’re in the shower or right before bed. You know, you try to have these conversations. So I’m always saying, let’s schedule some money dates, even go out for dinner, go for a walk, go for a hike.

Schedule these, and I teach people how to begin [00:31:00] to talk about money in a new different way. And we don’t do numbers like for, we started out with story time, so just tell me about. One of my favorite questions is sib. If you had siblings, how were you different than around money? Meaning my siblings, my younger siblings, they were more savers early on and I was more the spender because I just like things and was passionate about things.

So I was the more, like my dad and my siblings were more. You know, like my mom. And so just, even just starting to have like, what was your money role? How were you different from your siblings? What was your, how was your mom’s relationship to money? Sometimes we don’t even remember, but we’ll have an image.

I can remember my mom. Kind of frantically paying the bills at the kitchen table. Or I can remember my parents fighting about money behind closed doors. So sometimes we’ll have memories like that. So going back to couples, it’s just we weren’t taught how to have loving, compassionate conversations with our spouse.

 We’re very different. We have different styles and approaches. [00:32:00] Not one way is the right way or the better way. We each have things to learn from each other. So even if you’re five, 10 years. Into your marriage, a relationship, you’ve swept this under your rug and you have habits and patterns and behaviors that aren’t working.

 How do you come together and say, this is where you’re good with money, this is where you’re good with money, or you know? So I start with story time first, and I talk about values next where we’re different, you know, and then who’s on what, so who’s doing the bookkeeping? Who hates the bookkeeping? Who, me and I did our bookkeeping for years, and then as soon as I got pregnant, my husband said, I’m gonna take it over.

I was shocked. I was surprised. I was delighted. You know, he took it over. And then also, the last thing is how do you get on the same team with each other? So I know I’m, but I write about this a lot. Story time, values, getting on who’s on what, and then. Making sure you’re really on the same team. ’cause the couples, at some point, it feels like [00:33:00] we’re not in the same team.

It feels like we’re going to war with each other instead of no. What are our goals in life right now? Okay. Even when I was decided I was gonna take the sabbatical, me and my husband had to have many conversation. How is this gonna work financially? We’ve always been dual households, dual income households, sometimes 50, 50.

Sometimes I was, I made more. Sometimes he made more. Over the last 25 years, we have to talk about it. You know, there are times when he’s needed a little transition before he’s worked. He’s had his own businesses and worked for people. Right. He can do both. I could only work for myself. You need to know that.

And so there were times where he was trying to figure out a next thing, and I, all right, we agreed. He gets six months to figure it out before he has to either get a job or start getting clients again. So we both had to really get on the same team. That we’re in agreement. If I take this [00:34:00] sabbatical, then he has to increase his business consulting on his side in a significant way.

Is he ready for it? Is he willing to do it? You know, what’s going on? So this is the first time, you know, my whole life that I’ve been with someone where he’s been making more of our income, right? Because it was, as I said earlier, it was always so important. I always say there’s one more thing.

There’s always many, many more things. But remember I told the story of being in the car dealership and you noticed that we had very different styles. He was ready to buy the car that day. I was, and it really scared me. And then a year or so later, we went to buy a house. And who ran the show? Me We, we bought a home in 36 hours and I.

Something had changed in me and I was ready. We showed up in the mortgage broker’s office. I had, we had all our numbers, you know, and I, and he was scared. He was really so right. It can change. You have to notice like, what’s going on with you, what’s going on with [00:35:00] you. So it’s not gonna be always the same money story for each of us.

Maggie: I love when people kind of put it in their perspective of like, when you get married, you know, you’re life is a business together, right? And so everything is kind of that same goal of, to have like the business grow of. Your house and your finances and those kind of things. And so it is that communication of like it’s us two against the world versus like us two against each other to make this business thrive.

You know? And so like even for Barb and I being in business, we’re never like yelling at each other what we spend on. It’s like trying to understand each other’s why and just wanting the business to grow together, you know? And are they always eye to eye a hundred percent of the time? Absolutely not. But like we sit there, we hear each other out and make the best educated decision from there.

 But it’s how do you grow that quote unquote business together? Right?

Bari: Yes. And how do you create a space where you can have those open conversations and disagree and have different styles and approaches and different opinions? I had a [00:36:00] business partner for three and a half years, and it’s like a marriage, you know, it is like a marriage and we had very different strengths.

 You know, she was great as a financial coach and could have a full client load. And I was great at giving the initial talks and HA and teaching groups, and we wanted to go at different paces and at some point I got pregnant and she sent me a calendar to get my stuff together and I was like I’m throwing up and pregnant.

I don’t want a calendar. So, and then we hired someone to help us part ways after three and a half years, and we’re still, we did that really. Elegantly, I think. And you know, I just saw her, this is, I mean, 17 years later and she’s in town and we were just went on a hike together. So that’s again, no two people are gonna have the same style approach.

Pacing. Another thing with couples, they used to take my class together and one of them would listen to all the interviews and do fill out all the [00:37:00] worksheets, and the other person was like tell me one interview to listen to and I’ll do that. And you, and that’s okay. That’s okay. Or one person really didn’t wanna do the bookkeeping, but they would come in and if their partner would do the bookkeeping, then they would come at the end of the month and review everything together and see the larger picture and make decisions together.

 So that happens a lot where, or I get a lot of women who come to me and say, my partner’s not willing or interested. And I say, okay, you go forth, you do this work, you do this work for yourself. And I can’t tell you how many times. That because of the changes to what you, the weirdness that you gain about your own money stories, your own money emotions, your own money patterns, right?

And then all the new things that you learn. Like you might learn a new bookkeeping system on your own, and all of a sudden you what the, you know what the numbers are, you know what the family numbers are. Your partner’s gonna at some point, [00:38:00] turn over and look back at you say, what are you doing? Like something’s different and you’re changing, or even.

 You are learning so much about yourself and you feel more empowered and more confident that even your tone and how you approach your partner, it’s different. It’s, Hey honey. I’m ready to have that money meeting, now I’m ready to have that money date. Can we schedule that? And the other partner’s finally willing just because you ask differently.

 So I see that over and over and over. And I love when women are just, when they’re ready, I say, go forth and start doing the work on your own.

Dr. Barb: Well, I was just gonna say, it sounds like what you’re sharing with us is how women have shifted their relationship with money emotionally and how things can change for them.

Bari: Over and over and over and over. And I’ll tell a story of a couple and how this has happened and, okay, so I worked with a couple and [00:39:00] he had got the, he had the finance degree, so he felt he was the smarty pants, you know, he knew everything. She, at the time was a new mom, a yoga teacher, and. They kept coming to their money dates.

It wasn’t even a money date. It was just, they would start fighting, you know, it would wind up in tears. It wind up in screaming and swearing and fighting, and it just. They had no tools. You know, they had no space. And so she said, all right, I found this program. It’s financial therapy. We talk about money, emotions.

And he was like, I don’t need that. You know, and, but so he felt like his arm was twisted a little bit, but he said, I’ll do it for you. I’ll join this program, I’ll join this work and I’ll just see. But there’s gonna be nothing for me to learn here. You know? I know everything and I’m the best teacher for you.

And what they learned is he learned that, guess what? In his [00:40:00] finance degree, they never talked about money psychology or money emotions or what’s your money story. And so he did some deeper work around, guess what? He had his own money, emotions. He also grew up in a communist country before coming to the US he had some money, story work and family stuff to learn about and grapple with and some challenges and things he’s had to overcome.

 and so he realized he’s not the best teacher for her. Which was huge. He’s not the best teacher for her. You know, he doesn’t know everything. ’cause he kept whipping out the Excel spreadsheets during these meetings and she was like, get them away from me. I don’t wanna see the numbers.

That spreadsheet terrifies me. well, she was just so grateful that he was willing a bit to, you know, come and do his own work and talk about money, emotions. She realized. That she needed, not an Excel spreadsheet. She wanted to learn how to use Quicken, not with him, [00:41:00] with someone else.

Like she got a different teacher to hold her hand, you know, with the chocolate breaks and all that. And she learned Quicken. She felt so empowered by that. So she just needed. To do it different than him. She needed to be more creative. I have lots of creative ways in my program that I teach people. I have people rename their categories to make it more fun and meaningful.

 I, there’s a lot of that in my book and people love that. She, so she learned Quicken and it was so incredibly empowering for her. So she got a handle on the numbers, the family finances. I mean, she wound up going from being a yoga teacher, which is wonderful. To. Then what was the next thing she did?

But she eventually, she’s a financial planner. She’s a financial planner.

Dr. Barb: Yeah, heard these stories before. It’s incredible. Right?

Bari: she’s a financial planner. So again, it’s not like her money motions just went away, but they found a way to have a new [00:42:00] kind of money conversation. They created a space where whether it was going out for dinner. Over a glass of wine. If you’re drinking, you know, if you’re not drinking wine, don’t do that.

But, or on walks or whatever it was over the kitchen table to have a new kind of money conversation where he got to talk about his strengths around money. She got to talk about hers. They talked about their stories, their differences. And they just learn so much in that process and still have money dates, still have couples, money dates.

It’s totally changed. So it went from fighting, swearing, arguing, crying. I can’t say you’re never gonna cry again around money. You know, if you learn these tools and stuff, of course you will. You know, the, when I got audited, I went to mail mailbox, you know, five, five years ago, and I had like seven fat envelopes from the IRSI

I didn’t cry, but I went into like a full shutdown and freeze and for a week or [00:43:00] two until I realized, oh. I’m terrified. Oh, and I’m pissed, and oh, I’m, you know, so when there’s a new money challenge, you’re still gonna have big money, emotions to work with. But when you learn how to have more compassionate, loving, open conversations with yourself, with your partner, when you learn, oh, I can do that body check-in thing.

 That Bari talks about before I’m gonna go to the car dealership, or before I’m gonna have a money day with my spouse or my kids, or my teenagers or my parents, or I forget to have the body check-in before, but in the heat of the moment, I’m gonna take myself to the bathroom to do a body check-in. Or if I’m doing online shopping, I.

Pause and go, what am I doing? Do I really need this? Am I really hungry or thirsty, or something else going on here? So the body check-in can happen before these hard money conversations or decisions during it, even after as a debriefing, like, [00:44:00] oh, I just walked out of the mall with three bags. I’ve closed.

What just happened? Let me learn from that. What can I do different next time? What am I feeling? What was going on with me? So the Body Check-in is one of those tools for couples, for individuals to keep practicing daily.

Maggie: I think that story of the couple is a great example of like not every tool works for everybody. You know, the Excel spreadsheet used Quicken, you know, not just like I’m trying to be difficult and do something different, but like we see things in such different ways, especially if you’re more of a creative or an analytical or how you plug things in.

And so, I mean, now. Got thousands of apps. I mean, pick which one. You know, me, I’ve tried ’em all. You know, that’s part of the wanting to try everything, you know, which not always helpful, but you have so many options out there. And so you’ve gotta find what works for you. And it might not be the first thing that someone shares with you or teaches you.

It doesn’t mean like. I’m bad at money. It’s like, great, that tool not for [00:45:00] us. You know? Let’s try the next one. You know, we’ll just keep trading ’em in and out. Bari, I would love to kind of learn now what are you doing post sabbatical? What are we leaning into? Are we gonna get back to group coaching or new projects? 

Bari: I think I’m still gonna pause from teaching. 

Maggie: Yeah.

Bari: Yeah, I think, that’s the plan is that’s still gonna be on Hi hiatus. I needed a break and I think I’m gonna continue with a break, but the one thing I did get very clear about is that I am ready to create an imprint. And a lot of people are like, what’s an imprint?

And imprint is, you know, as I mentioned, I had two published books with traditional publishers and. Now I’m ready to self-publish. So I have so much content from 25 years of teaching and literally, you know, I used to create handouts that every time I taught I was like, I learned something new from the students, from the group or what’s working, [00:46:00] what’s not.

 So all my online content, I feel like there, there’s so many interviews and handouts and worksheets. So. I’m gonna create what’s called Tiny Books. I mean, it’s like a hundred pages and the first one’s the Money Emotions Handbook. So I’m saying that for the first time, and we’re working on that one now.

And so it’s going to, of course, include. Some of the content that I’ve been teaching for 25 years, but we’re gonna give it a fresh look. And the woman I’m working with we’re doing things in a new way. We’re gonna have a glossary of all the different money, emotions we’re gonna have, descriptions, we’re gonna have a glossary of all the somatic tools or.

 Things to do after you’ve checked in with your body. And what is one little adjustment that I can make right now to help you feel Okay? Lots of ideas there. So it’s, the content’s gonna be different. It’s gonna be different in these tiny books. So I’m gonna be launching financial therapy press the fall, and with three books.

And then probably [00:47:00] some products too, because for money dates, I’ve always like to make that more creative and interesting and let your candle and eat your chocolate and, you know, do whatever you need to do to make it more inviting or to create rituals around it. So this is the financial therapy press is what’s coming.

 That is certain. I think I’m gonna open up some private sessions again. But do the offering a little different than before. So that’s on the horizon. And you know, I have a, I’m an older mom. I had my one and only son at 40, as I mentioned. He’s graduating high school in four weeks and then going to Japan for a gap year, and then New York City.

And so there’s just. There’s a lot of, you know, large transitions happening and with me being 57 and yeah, just, just needing [00:48:00] to move into the next life phase. Yeah.

Maggie: Yeah. I love that. And I think you’ve shared so many great stories and tips today. I mean, I love when people share stories ’cause you can really see how that applies to your own life and all those different things. So I think this is gonna be a great listen for our audience and we want more details of when your books come out so we can add those to the show notes later just so people have those resources to go to.

But there is a question, you know, we’d like to ask all of our guests. And so to kind of to wrap up, what does financial freedom mean to you personally?

Bari: That’s always such a interesting word, freedom for me. Even the tagline of my book, the Art of Money, A Life Changing Guide to Financial Happiness, it’s like, what is one word that encapsulates a whole thing? So I don’t know how to answer that. I mean, for me. It’s more of like, what is a good life?

And so I’m gonna reframe the question a little bit. You know, it’s financial freedom. It’s what is a good life doing work that you love? Creating a wonderful [00:49:00] livelihood being present with yourself and your family during all these different life phases. And for me, it’s adjusting and adapting and fine tuning my business model, you know, at different points along the way.

Like how much I wanna work, how little what my offering. So that financial freedom for me is, I think. Being able to just deeply listen to what life phase I’m in right now with time, energy, money, family and health, and adjusting work life around that.

 

Maggie: That’s awesome. I love it. I love it. Well, this has been such a fun conversation. We appreciate you coming on during your hiatus and sharing your expertise. We can’t wait to see where, you know, things grow and go and yeah. Until next time, be financially fearless. 

Outro: You’ve been listening to Women Money, the shit we don’t talk about. Now it’s time to take [00:50:00] what you’ve learned and make bold moves towards financial independence. Stay in the know by joining our newsletter for exclusive tools, resources, and updates that keep you financially fearless. Head to PurseStrings. co and sign up today. Need a financial professional who gets it? Turn to PurseStrings Curated Directory, your go to resource for financial experts who know how to put you first. Love this episode? Leave us a review and help us empower even more women to own their financial power. Until next time, be financially fearless. 

Wedding Planning? What Actually Matters and What to Skip with Cherry Blossom Weddings & Events

Wedding Planning? What Actually Matters and What to Skip with Cherry Blossom Weddings & Events

Weddings Are Beautiful. The Price Tag Can Be Brutal.

Weddings are emotional, joyful, and full of meaning. They are also one of the biggest single expenses many couples will ever take on. Between venues, catering, flowers, rentals, outfits, photography, and all the tiny line items no one warns you about, costs can climb fast.

In this episode of Women and Money The Shit We Do Not Talk About podcast, we sit down with the powerhouse team behind Cherry Blossom Weddings and Events. Owner and Founder Alexandra Pare and Senior Event Designer Alison Golt have nearly twenty years of wedding planning experience and a seven person team in the Washington DC area. They have seen it all. The magic, the meltdowns, and the money traps couples never see coming.

If you are planning a wedding and wondering how to save money on your wedding without it looking cheap or feeling disappointing, this conversation is for you. Think of it as a mini masterclass in wedding budget tips, hidden costs, and what actually matters when you say I do.

What You Will Learn In This Episode

• Why a wedding is not just a romantic moment but a major financial decision that can impact your future
• How couples accidentally overspend on venues, catering, rentals, and add ons before they understand the full cost
• The most common hidden wedding costs planners see in contracts and proposals
• Which wedding traditions are genuine money traps and which ones are worth every penny
• What parts of a wedding are safe to DIY and where DIY usually backfires
• How a planner can act as your financial buffer, advocate, and reality check
• Practical tips to keep your wedding budget aligned with your priorities instead of Pinterest expectations

Smart Wedding Budget Tips From The Pros

Where Couples Overspend Without Realizing It

Alex and Alison shared that most couples start booking before they truly understand their overall wedding budget. The most common mistake They fall in love with a venue, put down a large deposit, and only later realize that they have already spent a huge portion of their full budget on the space alone.

Venue and catering are usually the biggest expenses. If you commit to a high end venue without clear numbers on food and beverage minimums, taxes, service charges, rentals, and staff, you can blow your wedding budget before you even think about flowers or photography.

Before you sign anything, you need at least a rough wedding budget. How much can you spend overall How much is coming from you, from family, or from other contributors What does that number have to cover Wedding weekend events Flowers Attire Photography and video Transportation Each decision pulls from the same pot.

The Hidden Wedding Costs No One Warns You About

There are line items that almost always surprise couples. A few examples that came up in this episode

• Service charges and tax on catering, which can add a significant percentage to your final bill
• Rental items that are not included in the original quote, such as upgraded chairs, linens, chargers, and specialty glassware
• Cake cutting fees at venues and hotels
• Delivery and setup fees from rental companies or florists
• Extra hours for photography or video once you build your timeline and realize you need more coverage

These are the costs that quietly inflate a wedding budget. The Cherry Blossom team reads every contract carefully, looks for missing details, and asks vendors to clarify what is included and what is extra. That is one of the biggest values of working with a planner. They have seen it all before.

Wedding Traditions That Can Become Budget Traps

Not every tradition is wrong. But some are expensive habits that no longer make sense for every couple.

Alex and Alison talked about a few that often do not deliver enough joy for the price tag

• Large, elaborate wedding cakes when the couple does not even like cake
• Welcome parties and brunches that add an entirely new venue, menu, and bar tab to the weekend
• Over the top floral installations that look great in photos but take a huge bite out of the budget
• Party favors that most guests leave behind at the end of the night

You are allowed to ask do we really want this Or are we doing it because we think we should

A meaningful wedding does not require every tradition. It requires choices that reflect your values and your financial reality.

What Is Actually Safe To DIY

DIY wedding ideas are everywhere on social media. But here is the truth from two planners who have lived it. Every project costs you something. If not money, then time, energy, and stress.

DIY can work for small personal touches that can be done well ahead of time. Think welcome notes, simple hotel bags, or small decor items. It usually backfires when it involves

• Floral arrangements that need professional conditioning, storage, and transport
• Complex decor that requires assembly on the wedding day
• Linens or rental style items that arrive wrinkled or stained and need cleaning or pressing
• Anything that depends on perfection when you are already exhausted the week of the wedding

If you want to feel more connected to your wedding through a project, choose one meaningful DIY and test it early. If it takes your entire weekend and leaves you drained, that is a sign to outsource the rest.

How A Planner Can Actually Save You Money

Many couples assume planners are a luxury. In reality, a good planner can prevent expensive mistakes and protect your budget.

Alex and Alison explained how planners

• Help you build a realistic budget before you commit to any contracts
• Steer you toward venues and vendors that fit your budget and style
• Catch hidden fees or vague language in proposals
• Push back on unnecessary upsells and keep your priorities front and center
• Handle logistics so you are not paying last minute rush fees or absorbing preventable problems

Your wedding planner is not just a stylist. They are a project manager, financial advocate, and buffer between you and vendor pressure. Just like a financial professional, they help you make informed decisions instead of emotional ones.

Meet The Guests Cherry Blossom Weddings And Events

Cherry Blossom Weddings and Events is a Washington DC based planning and design firm known for thoughtful, highly personalized events. Founder Alexandra Pare launched the company in 2006 after seeing firsthand how confusing and overwhelming the wedding process could be for couples who were spending a lot of money without clear expectations.

Senior Event Designer Alison Golt started her career in catering and venue management before joining Cherry Blossom. She brings deep experience in logistics, design, and guest experience, especially for luxury weddings and multi day events.

Together, their team of seven planners helps couples navigate wedding decisions with clarity, honesty, and humor. They also host the Weddings Unscripted podcast, where they share behind the scenes stories, lessons, and trends from the wedding industry.

Wedding Planning Questions We Answer In This Episode

How much should we really spend on our wedding

Alex and Alison talk about why there is no single right number and why the better question is What can we afford without sacrificing our other goals They walk through how to think about budget per guest, what different levels of spending look like in practice, and why you need clarity before you book a single vendor.

What are the biggest hidden wedding costs

From catering service charges and taxes to rental upgrades that quietly add up, this episode shows you where couples often get surprised. The planners explain how to read proposals, what to ask caterers about food and beverage minimums, and how to avoid sticker shock later.

Which wedding traditions are worth keeping and which can we skip

You will hear honest takes on wedding cake, bouquet tosses, favors, welcome parties, brunches, and more. The focus is not on what you are supposed to do but on what feels meaningful for you and what actually aligns with your wedding budget.

What should we never DIY for our wedding

The team shares real stories from weddings where DIY projects created stress, delays, and unexpected costs. They outline what is usually safe to handle yourself and what is better left to professionals so that you can actually enjoy your day.

How do we know if a planner is worth it for our budget

Alex and Alison break down when a planner is most helpful, how they can protect your budget, and how to choose someone who understands your priorities. They also talk about the emotional value of having someone in your corner who is not a family member and does this work every day.

Keep Planning With Purse Strings

A wedding is one day. Your financial life together is the long game. If you want support making smart money decisions before and after you say I do, we are here for you.

Find a vetted financial professional who gets women and real life money decisions in our Purse Strings Approved Professionals Directory

Explore expert answers to common questions in our expert Q and A

Download tools and checklists to help you make confident financial choices in our free guides and checklists

Join us for live conversations about women, money, and major life transitions in our Money Talks series

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About the Hosts

Barbara Provost, EdD and Maggie Nielsen, MBA are the co-founders of Purse Strings, a national platform helping women make confident financial decisions by connecting them with vetted financial professionals who truly understand women’s lives and money needs. Purse Strings connects women across the U.S. with vetted financial professionals who specialize in supporting women through divorce, money transitions, and financial independence.

Full Episode Transcript

(This transcript was generated using AI, so please excuse any misspellings or errors)

[00:00:00] 

Barb: Weddings, Maggie, one of the biggest expenses some people have in their lives. So important to know where the money’s going.

Maggie: Just like anything else, remember there used to be that show where people would decide if they wanna pay for a wedding or pay for a down payment for a home. Do you ever watch that?

Barb: I don’t know if I’ve remember that show, but it’s kind of smart.

Maggie: I mean, it shows you how much goes into a wedding. Right? And it’s come that big time, especially if you’re like your first marriage, you wanna get a house, have kids, all those things. Sometimes I’m like, wow, wedding’s a big expense right there.

Barb: Yeah, it’s a trade off sometimes, but hey, weddings are beautiful. We were just at a very beautiful wedding. It was amazing. Yeah

Maggie: Would be like your big wedding splurge.

Mine would be the band.

Barb: oh yeah. We love the music, don’t we? A really good band is awesome and you know, some people love the food. The food’s not that important to me.

Maggie: Yeah, but I went to your wedding, but like, I’ve never planned my own wedding, but you think you kind of know what goes into it. Flowers, band, location, [00:01:00] dress, but then you dive in and like in this episode that we just recorded. The Chargers, the napkins, the knives, everything.

One time when I worked at, with at a country club, when I was a server there, and I couldn’t believe how much they charged just to cut the cake.

Barb: Wow.

Maggie: Oh my God. It was like a, couple hundred bucks to cut the cake. And I was like, they didn’t even, they brought their own cake. I don’t get it.

Barb: Wow. Yeah, everything has a price tag to it, but

we always say, you know, it’s important when you plan a wedding to have a budget, but we always ask, are people budgeting for the rest of their lives. Are they spending as much time on the budget and the money conversations? Together, as they are doing for planning for the wedding.

So your wedding planner’s kind of like your equivalent to your financial advisor, right?

Maggie: Really starting off that conversation, making sure everyone’s on the same page and making sure that that budget doesn’t run away from you ’cause it can easily, easily do that.

Barb: Yeah, but weddings are fun. I love to go to weddings. [00:02:00] Sometimes I cry at weddings, but, I love the flowers, what people have at weddings. I appreciate those.

Maggie: I know you always want to take ’em, which I get. I mean, they’re gonna throw ’em out anyways. But yeah, we’ve been to all different types. There’s all different price ranges and a lot to consider. So I’m glad we had Cherry Blossom events on today to really talk about what, to know, what to look for, what we can DiY, what we should say no to, and how to make it a beautiful day and stay on budget.

So with that, let’s dive in.

Gloria Steinem once said, we will never solve the feminization of power until we solve the masculinity of wealth. Barbara Provost and Maggie Nielsen are the team at purse strings that will help you navigate the ins and outs of financial independence so that you can be financially fearless. This is women in money, the shit we don’t talk about.

Maggie: [00:03:00] Welcome listeners. Today we have another duo, which is so exciting. We have Alex and Alison from Cherry Blossom Events. And so before we dive into this whole conversation around wedding planning, do you guys both wanna give a little introduction of who you are, what you do, and then we’re gonna kind of dive into how Cherry Blossom events really got started.

Alex: Sure. First of all, thank you so much for inviting us to be on your podcast. We love your mission of educating all women of all things financially, so congratulations on everything you do. I’m Alex, I started Cherry Blossom Weddings and Events in 2006. It’s coming up on 20 years. And Alison joined the team 10 years ago, Alison?

Alison: Yep. 2015.

Barb: Alex, what prompted you to get started with Cherry Blossom and where does the name come from?

Alex: A small backstory. So I went to the Fashion Institute technology for fashion merchandise management. Never actually worked in that industry. I worked at a fashion magazine in the advertising and marketing department, so my career sort of [00:04:00] went marketing and then I found myself when I was engaged in sort of the analytics of digital marketing, which was no longer pretty and creatively as fun as as, sort of fashion. I got married and I had a great wedding. At the end of it though, I was a little confused as to why I got so much pushback. I felt like vendors were taking advantage of me.

Just the expectation of the day and who was running it. Just certain things went wrong. Believe me, we had a great day just not being clear, like spending that much money and not being clear about what we can have, where the money is going. So I just said, I said, gosh, like maybe I could help someone else.

I mean, event design wasn’t even a thing back then, really. It was just wedding planning. So I really just wanted to help other women navigate this process. Did a Friends for Free, the next one booked for like $250. And, [00:05:00] and it just, it it grew. And the name came from the Cherry Blossom Trees, which is very iconic in the spring in Washington, DC.

This isn’t a knock to anybody, but there’s a lot of, like, for example, Alex Perry events, alison Gold events, a lot of those company names, and I knew right outta the gate that I didn’t always wanna be the only event planner in my business, and that I wanted a broader name so that, it wasn’t expected that I would work on every single event.

So, listen, I was not the girl that ever dreamed of her wedding. Never. Never. So finding myself, you know, 20 years plus a wedding planner is just, it still is very comical to me. So

Barb: I bet you have a lot of stories to tell after doing all those weddings.

Alex: This is why we started our podcast is because we just. Every time Alison and I get on the phone, it’s ’cause something happened or we need something, and there’s a lesson in it and there’s a laugh in it, and there’s education [00:06:00] and we wanted to share it because it’s, it’s empowering. The more you know you can navigate in a better way. 

Maggie: It is so funny, just always like, we have so many financial advisors too, who are like, I was doing, you know, I had my own advisor and then it just, I thought I could do better than they did, and so I’m gonna go do it myself, you know? And it’s so funny how that also plays out, like from your wedding day too.

Alison, what brought you into doing event planning or wedding planning?

Alison: Yeah. Funny enough, I also almost started in fashion, so I was in high school and wanted to learn as much as possible about going into fashion. So I was making my own prom dress, I also made my homecoming dress, and a few other things, and my mom helped get me some lessons in sewing. And I found out pretty quickly that I absolutely hate sewing and was like, this is too tedious for me. I’m sitting by myself and I was like, I’m not gonna survive at fashion school if I am having to like sit [00:07:00] behind a sewing machine the whole time and not really interact, and I just wanted my designs to get out there. But that’s not how fashion works. You have to work hard to get there.

And I wanted to be there already. So as I was kind of making my prom dress, I was kind of thrusted into this role of planning our prom, and I was like, why am I the one in charge here? But slowly ended up falling in love with it being like the problem solving the, the design, the fun aspect of it.

But it also was still stressful, but I loved it, and wanted to know more. So then I started putting all my energy into trying to figure out how I could be in the event world in general. Fell in love with weddings and so I ended up working for a catering company for free for a couple of months. And then they were like, okay, kid.

You’re serious. You want to actually get into this world, so we’re gonna hire you as a server. And so I worked [00:08:00] my way up from serving trays and cleaning up messes and being on my feet all day to working in the office and working on orders, and a little bit, very little bit of client interfacing and I just was awestruck.

So, from there I went to go work for a wedding venue in the DC area, and I worked there for three to four years and then got picked up by Alex in 2015. But the funny backstory is that a lot of people don’t know that we were friends before that through both of our jobs. So she had worked weddings with her team at the venue that I worked at, and we just slowly always like would go to coffee and hang out.

And then it was funny, she worked my wedding as a gift to me. And I was joking that that was my interview for my job with her, and then she was like, oh, I had no clue you wanted to be a wedding planner. I was like, I thought I was laying it on pretty thick. So I am actually the lead designer [00:09:00] at cherry Blossom now and do all of our luxury, very high-end weddings with very heavy design work.

And we actually have grown to be seven of us now. So for a while, alex had over the years, multiple team members. And then for a while it was just her and I, and then slowly all the way up to 20 25 now, we have seven.

Barb: Wow. Good for you. That’s amazing. I would never a million years be able to do what you do. It’s amazing.

Alex: You have to have a love for hospitality and patients for dealing with all types of personalities. We’ve been burned a couple times. You know, I always say, with our clients or anyone listening to your gut is so essential here. We’ve definitely picked up some clients where there were some red flags, but you want that paycheck and it just, it’s a long time to spend

it with a client who you’re not having a good time with. You know what I mean? Or where you’re just not on the same page. I’m not saying like they’re bad or wrong, or, you know, we’re hard to [00:10:00] work with. Just sometimes people we’re just not on the same page. This, it’s not the right fit. So there was one where after three weeks I was like, you know what?

This really isn’t working. I’m gonna give you all your money back. Let’s just sign a nice little document that says. You know, you’re good to go. I’m good to go and go find the right planner. You know, this is too important of a day and it should be really fun and exciting. So you know the right planner’s out there for everyone.

Maggie: And so I want to dive into some of like these juicy details that, so like where do you see couples overspending without even realizing it during the planning process, and what are some like shifts they can make to kind of stay on track as a budget can be really important during a wedding and wedding planning.

Alison: So when I’m first on the phone with one of my clients, they’re still investigating if they want to work with Cherry Blossom with me personally. So one of the things that I talk to them about is how important the budget is, but that’s them calling a planner, right? So you have to think, there are [00:11:00] all different levels of clients.

There are people that are like, we’re gonna do it on our own. We love the logistics of it, so we think we can handle it. There are people that don’t have the opportunity to work with a planner. We understand that this is a luxury expense sometimes. And then you have the people that are calling planners and

they still aren’t fully knowledgeable about everything that can happen or what goes into the process. And I always joke that there’s so many little things that I know that a lot of clients are like, I did not realize I had to make a decision about that or that this was going to come up for me to even think about.

And I’m like, that’s a lot of planning and that’s why we’re here. But, mostly it’s talking about the budget. And I think that really resonates with people because that is the biggest question mark. I mean, you can have fun all day, every day, coming up with who’s gonna be my photographer, what color flowers do I want, and all of that.

But when it comes down to how much am I spending, where’s this money getting allocated [00:12:00] between all of the different vendor categories that I could have, it just starts to get really stressful for them. So we really find that like, not reading their contracts, not having conversations with their vendors, and being honest about things because they’re worried what that vendor’s going to think.

But vendors are people too. And the same thing. If they were shopping for cars or if they were buying a house or working with a financial planner, they’re gonna have questions. They’re not gonna know what they don’t know about those topics. So that’s where have those conversations, even if they feel hard.

It’s very important, because you could say something that a vendor then goes, oh, well we could do that. But if you didn’t ask, you have no clue. Also not talking with your family or those that are a part of the budget to help allot that budget. Where’s money going? Who’s it coming from? Especially with our clients, it’s different every single [00:13:00] time.

The budget amount is different. Sometimes it’s a range, sometimes it’s a cap. Sometimes it’s where there’s five different people paying for the wedding. The mother of the bride’s gonna pay for the flowers, the grandma wants to contribute to the wedding dress, sometimes it’s just the couple paying for it on their own.

So sometimes it’s us having to go to them and have those hard conversations of what is your budget and what’s important to you. So finding those priorities of what you’re looking for, what’s most important to you? If you want the best band you could humanly possibly have, then let’s put a decent amount of money in that bucket.

You want your food to just come out hot and on time, then cool. We can get you a decent cater. We don’t have to go creme de la creme, if that’s not what you’re looking for.

Alex: Establishing a budget, before you spend anything is just so important. We’ve had over the years, a handful of leads come in [00:14:00] where they’ve booked one of our local higher end venues and we’re like, great, like we love working there. And they’ve spent $18,000 on this venue and their total budget is 50 and,

we’re like, wow, how could you have already partied with that much money, not understanding the scope of everything. So, it’s interesting but like getting that solid budget down and again, having those hard conversations with whoever’s contributing.

Barb: I could see it being difficult not knowing what things cost to have a budget. Do they come to you and go, well, I’m not quite sure. Like, I don’t know what this costs, and tell us what kind of budgets you work with.

Alison: So yes, people come to us all the time not knowing what their budget is or asking us in the beginning call, is this enough of a budget to do what I wanna do? And that’s where it’s a tricky question because I kind of make this reference when I’m talking to my clients of like, if you were to take your car to a mechanic [00:15:00] and it’s making a funny noise, that mechanic for the most part is not gonna be able to just look at your car and be like, oh, it’s this, and know exactly what it’s gonna cost, the total amount,

they haven’t even put their hands on the car. They haven’t test drove it, they haven’t done any of that. So it’s kind of hard because when people come to us, we don’t know what you want your wedding to look like, what’s important to you. So if you want, show us a photo. You might not realize you’re showing us a photo of $60,000 worth of floral,

We’ve seen it be higher than that before. I just recently did a wedding where they spent almost $80,000 just in flowers. For your listeners. We are working in a very, high-end luxury market. So we understand that this pricing sometimes even makes my family’s eyes pop out of their head.

It sometimes my eyes pop out of my head of being like, okay, we’re spending this cool, but it’s the money that our clients are wanting to spend and expecting to spend. [00:16:00] But that’s where, going back to the mechanic reference, you can sit here and say, I have a hundred thousand dollars budget.

I don’t know if your wedding dress is included in this, if you’re including other events if you want the highest end photographer you can find because you want the most amazing floral, but then you want a dj and because it’s different, every single time a client reaches out to us, it then becomes where we have to sit down with you.

And I know that my budget meetings are a little crazy. And you guys would probably actually like this, that I’m going this in depth with my clients financial planners, but like, it’s about a three to four hour meeting where we’re diving through every single, single vendor category that we can.

What’s important to you? What do you want it? What about it do you want? So like with photography, you would say, I need a photographer. Okay, let’s try to dissect. How many hours do you need? That’s important because that’s one of those things that will get people in trouble later because most [00:17:00] photographers have an eight hour starting package.

But I can’t tell you the last time one of my clients touched an eight hour package just because that’s the starting point. That’s what people think that they need to get. But on average, my clients are getting nine to 12 hours of photography, so that could be anywhere from, you know, 800 to 4,000 plus dollars additional closer to your wedding when you realize, oh no, I need two more hours of coverage for things that are important to me.

But if you had those conversations in the beginning, you’ve caught that. So now you’re being smart. Now you’re being strategic about what you’re looking to spend. And then the question of what budgets we work in, it ranges because there are seven of us on our team. We all offer different options and price points and stuff so that we can be widely available to a large range of clients in the DC area.

From month of coordination to full [00:18:00] weekend planning, so you could spend, you know, 50,000 if you had, you know, a very small guest count and we did a million dollar wedding and everything in between. So I know that’s a large range.

Alex: Usually, we like to sort of say that our service is to sort of work with us. You’re gonna probably be starting like around 1200 per person, like for your total event budget with, you know, our fee included, things like that. So people can sort of do the math and, sort of getting, start to get a gauge of if they could work with us or not.

There’s a lot of planners in our area that, that are in that sort of range. Because it is funny with clients sometimes they don’t want to tell you their budget until I understand your pricing, but we can’t give you pricing unless we understand the scope of your event. So we’ve come up with ways to sort of like, give them a general idea so that they feel safe then telling us, you know, yeah.

Maggie: You’re right about. Is it just that day or is it, you know, the event the night before? Is it the cocktails? Then I [00:19:00] know some people do like a, a brunch the next day, so it’s like, is that budget literally for this day or is it for the whole weekend? Or, you know, what else is included in that?

Because it can leak out pretty quickly. And so what, like vendor upsell tactics should couples watch out for and how can they kind of protect their budget in this process?

Alex: Well, I will say that this is sort of an interesting question for planners. ’cause if you have a good planner, we are sort of the buffer in between the client and the vendors. So there really shouldn’t be any vendors applying pressure to you to buy things that you don’t need. So if we have a client that says we have a firm.

Budget of, let’s just say a hundred thousand dollars. It’s our job to find the vendors that fit in that category and we feel are best for that client. So there’s not gonna be a lot of pressure or anything like that. Now, we have also some clients that come to us that are really very design heavy, so their budget is a little bit more fluid, but those are the clients that want to,

They want the wow, right? They want to [00:20:00] see what vendors can do. So I would say this is more, I would think for people who don’t have planners and don’t know, Alison and I were coming up with a, a few examples earlier and I was just thinking of one other right now. You don’t have to pre-buy a wedding album.

That’s a decision you can make after the wedding. Alison, what were a few of the other ones we were talking about?

Alison: Yeah, so this isn’t necessarily an upsell, but it could be a hidden one. Which is sometimes when we are reaching out to caterers for proposals, these are massive documents and it takes hours and hours for them to create. So yes, if it takes two to three weeks or longer, sometimes in busy season, for people to get even a starting quote of what it would cost to do a wedding with this particular cater.

This is where when we get the documents, we read through it, and then we see at the bottom a small little line, itty bitty with little asterisk next to it that says taxes are not included. [00:21:00] So it’s almost an upsell to be like, oh, I’m gonna go with this cater because they’re less money, but then the full total isn’t even at the bottom.

And I don’t think that caterers are meaning it maliciously. I think it’s just like they’re trying to show you the cost and then, of course it taxes will always be included, but that’s what people wanna see. They wanna see the exact total of what they’re going to spend and expect that that number.

So if you see, you know, 30,000 for a catering bill, that’s what you think you’re gonna spend. But then it ends up being, you know, 6% higher or in different places, you know, with different tax percentages. It could be even more or less. So that’s kind of one of the things that I was thinking, it’s not like really an upsell, but Alex is right.

We’re not really seeing those tactics, but it’s for clients like walking into a warehouse, whether it’s like a rental company where you’re looking at your dishes, your flatware, your linens, your napkins, your chairs, [00:22:00] all of that fun stuff. You’re walking in going, this is a huge warehouse of wall-to-wall linens and all the things that I could select.

And then you start seeing caterers or like planners or other vendors in the room, especially the rental companies going, oh, well if you like that charger, that’s $13 per person, but you didn’t know going into the warehouse where you’re seeing everything that you only can pick the three plates over here, but everything else is additional.

And it just goes to how your caterer, and I know that this isn’t in all areas. This is how it is in dc, Virginia, and Maryland, ‘Cause I’ve worked in New York and I know it’s completely different but that’s where in this area, caterers use third party rental companies, but it’s all on their contract.

Alex: So when we request a catering proposal, we always say, please include upgraded chairs, upgraded linens, and sometimes like throw a $8 allowance for a charger [00:23:00] or something just so that when, I mean, it’s really hard to go to these warehouses and not pick out all of the pretty things. So again, like Alison said, I don’t think the caterers are necessarily trying to hide all of those costs, but they do wanna book your business. So on that rental line item on your very first proposal, it’s probably gonna be a lot lower than what you end up with unless you are really, really firm about your selections.

Alison: But for the most part, most vendors should be itemizing everything on their proposals, especially florists, rental companies, draping companies, production companies, all of those things. Now it’s very easy with like. Wedding rings because I’ve been shopping for wedding rings before and that was very heavy upselling.

So I couldn’t imagine what my husband went through when he was picking my engagement ring, but I just went to go pick his ring and my ring, and they were like, oh, well you could do this and you could do this. And I was like, I just want [00:24:00] a simple platinum band. That’s all I want. Like, I don’t want diamonds, I don’t want engraving.

I want it very thin, but durable. And that’s all I want. Oh, well, we could put diamonds and what if we did this and this would be this much extra? And I was like, oh, nope, nope. I’m sticking to my guns. This is what I want. So I totally get where upselling can happen, and you just have to be firm. You just have to go in knowing what you want.

And sometimes it’s okay. Things change even on the fly. I get it ’cause what if I was like, oh, what if I do just add a diamond to the band? And then they’re like, that’ll be an extra thousand dollars. Or however much a diamond cost. You know? So that’s where it’s like, I went in with my guns. I held my ground.

And you just have to remember they are people too, and they’re trying to hit a commission or maybe their boss told them that you need to hit a certain sales quota or something. So not every single vendor has that, though. A lot of these are, you know, single business [00:25:00] owners that like, like Alex for example.

So it’s like if we’re not the right fit, we’re not the right fit, and that’s how most vendors are going to feel. But when you go dress shopping, ring shopping, those are sometimes like full on like, retail businesses and stuff, I feel like that’s a little bit different with a florist.

And of course, you know, there’s always good eggs and bad eggs, so you’ll have where I’m sure there are vendors out there that are like, just add this hanging floral piece. They’ll pull it all together. And you just have to stick with your guns. I think that’s what’s most important, for people that are listening that just be aware of, that it can be out there, but not every single vendor is out to get you.

Barb: it’s amazing what people will spend. We were at a beautiful wedding in the city not too long ago, and the centerpiece, you know, of course I always have to touch, see, are these flowers real? It was gorgeous. Just gorgeous. And my sister-in-law, she’s like, I just put on a wedding and I can tell you that Floral arrangement right [00:26:00] there is probably $500, you know?

And I thought, can I take it home with me? I really wanted to take it home with me, ’cause I’m like, they’re all over, you know, what are they gonna do with these? But yeah, everything you have to really be sure you’re spending on what’s your priority. 

Maggie: And I feel like in some of those conversations, you might get a little like, you know, I’m already paying all this money. Maybe I do need that floral arrangement to pull it all together. You know, like it could be very easy to just be like, we’re already this far in, like, just throw that on. Because we do want it to be the perfect day.

But it is kind of really holding to your guns and, and knowing that it will probably be enough. And so, I know with Instagram and Pinterest and all these different things, you know, it’s hard to get all these weddings picture perfect like they have, and so, which kind of like wedding traditions, you know, really tend to almost just become those budget traps then.

Alison: I love that question. One thing I did want to touch on that Dr. Barb said is, as long as you’re not stealing floral before the wedding is [00:27:00] over, for the most part, you can ask, and then for the most part, people would normally do giveaway flowers afterwards, especially like watching the feeding frenzy of all the vendors.

After all the guests have leave, like the caterers and the band or something be like, can I, can I have flowers? And then they end up just like all taking it. So yes, flowers are normally right before they’re about to die. So like literally florists have spent all week once they get them. From like shipping and wholesalers and all that stuff, they’re forcing them open and basically killing them.

So this is kind of the last leg of them. So they’re basically going to die like in the next like day or so. So there’s not much you can do with it unless the couple planned to repurpose the flowers for brunch or if the florist had no other things that they were planning on doing with the flowers behind the scenes, for the most part, you could take that arrangement.

Alex: Yeah, sometimes you can’t take the vessel, but if you, you don’t take them. It’s funny, the [00:28:00] catering staff, because they’ll move all the florals to like the entryway. And then the ladies are just taking out the blooms that they want, and it’s just kind of funny.

Alison: So some traditions that we see that kind of our budget traps a little bit is wedding cake, which is a funny one because I don’t think wedding cakes are going anywhere, anytime soon. They’re still very popular. They are getting smaller and smaller, but every once in a while you’ll see the seven tier cake, which we did like last year or something like that. But I just had a conversation with a couple we’re in their three to four hour budget meeting and we’re, we’re talking over everything and they’re like, I guess we’ll do cake. And it was like, well, do you, do you want cake? And they’re like, well, I don’t like cake. And the other one was like, well, I don’t like cake either.

And I was like, so why do you want a cake? They’re like, for the tradition and they go, so you do not need to get that cake if you do not want it. They are ending up going to do a cake, but we left it on their budget as [00:29:00] like a maybe remove later kind of thing. And you can do that too. You can be booking things and then always put something on the back burner to make that decision later, because especially with like a year plus of planning sometimes, where if you have a shorter turnaround.

You are making decisions on the fly, so definitely cake. Another one is the welcome party. So if we are talking back in like before 2018, no one was doing welcome parties or it it was few far and between. I feel like in recent years it’s been this major explosion of everyone feeling like they have to do a welcome party, that they have to have this full, complete wedding weekend, but you don’t.

And I feel like there’s a lot of pressure there sometimes, and that could, like you have your rehearsal dinner for a small amount of people and then whether your venue can open up to a larger crowd, which sometimes they can’t. Then you have to find another venue. [00:30:00] So then that’s a brand new food and beverage minimum, which for people that don’t know what that is, let’s say a venue says, I have a $10,000 food and beverage minimum.

 That does not mean that’s what you’re spending. You then have to look at their menus, pick your menu. What does that per person cost and what does that add up times your, your guest count. Then you have your service charge, which in DC is 25%.

Barb: Wow.

Alex: I’m like uh, can I let you know if I think you deserve 25%

Barb: I know, right?

Alison: And then you have 6% sales tax on top of that. So 10,000 is not what you’re spending. And that also can be a trap too. Especially if you’re working at a hotel or a restaurant that you hear that price and you go, great. I can spend 10,000. Cool. Well, no, it might end up being 15 to 17, or anywhere between that, depending on what your menu is, your guest count, and all of those things.

So don’t feel like you have to have a welcome [00:31:00] party. A rehearsal dinner and the wedding can be 100% enough, and that also goes to the brunch. I’ve kind of seen brunches come back full force after a while of like, especially after COVID of people wanting to just be together. But I would say. Now they’re starting to like kind of taper off a little bit.

It’s not every single wedding anymore that I see people doing brunches and then finally as religious and cultural aspects. Which is a huge price driver. But people know going into the wedding that they want or need those things to fulfill that tradition. But we have people ask us all the time, like, do I need to do this tradition?

For my religion or culture, I’m like, you don’t have to if you don’t want to make sure you check with your parents first and make sure that they don’t want that to happen. But if you have like a barat or if you need a hopa or if you need a Manda or you’re having a church ceremony, you’re now having to pay for the church, the flowers that go to the church, you’re now having [00:32:00] to pay for sometimes the officiant on top of the church.

The organist. Yeah. The cantor, you’re then paying for a rabbi or the, the hoppa, which is a four structure pole with a canopy that symbolizes the building of their home together and the four walls of that. And then you have the Manda, which also is a stage and also a canopy and furniture.

And then you have all of the little things like oranges and yogurt and all of the things that need to go on that. And then you need an imam. So it also goes to like all of the things that you might not need outside of like a non-denominational wedding.

Alex: They do. And on a just, I was gonna say a much smaller note of like where you can say just a couple bucks, because again, budgets are all over the place that champagne toast, depending on how many guests you have, that’s gonna be like one to two cases of champagne. So, you know, I mean.

It’s just another little thing where that’s gonna add 500, a thousand to your [00:33:00] catering bill. Do you need it? Is everyone coming into dinner holding a cocktail? Do you have wine service? Is raising a champagne glass important to you or not? So sometimes you’re like, no, I don’t care. I don’t drink Prosecco.

You’re like, well, everyone has a glass of wine. Let’s just take that off the docket. So, yeah.

Alison: Same thing with specialty cocktails. With that, with those things in mind.

Cause that could be $8 per person.

Maggie: This question I’m excited about because I know a lot of people, they’re like, oh, well I’ll DIY a couple of these things. I’ve seen people do cakes, I’ve seen people do flowers. You know, I’ve seen people DiY all these different things. And so what is like actually could, you know, save you a couple bucks versus like, just stress and anxiety and not worth it.

Alex: I’ll start with this and then we’ll get into a few stories. How do you say this without sounding a little sort of snobbish or uppity, but the clients that we work with, they’re, they’re usually not doing a lot of DIY, but back in the day we did work with a lot of clients that wanted to do DIY and it doesn’t mean they’re not excited now and don’t wanna jump into, so what I recommend, if they’re [00:34:00] like, oh, we’re gonna make this and we’re gonna make this and we’re gonna make this, I say,

pick one. And why don’t you guys tackle that in the next few weeks and let me know how it goes. You know, If they wanna like wax seal their own, save the dates or whatever it might be, more often than not, we’ll get a call after they did it and they said, oh my gosh, that took the entire weekend. I work 60 hours a week and the whole weekend was taken up with like the one DIY

I’m like, right, right, right. So what do we, what are we learning? What are we lending to? Then it’s like you don’t print your own programs, don’t create your own escort cards. The time you’re going to take to figure it out, to sample it out. If you are a really crafty person, that might be enjoyable, but there’s, there’s so much time in it as well.

And we’ve gotten caught sometimes with not understanding the scope of the event before like a month out, so it’s like our month of package. [00:35:00] And Alison had a wedding where she showed up. So month of coordination is really just event management. It’s not planning your event, it’s coming in, taking all the pieces and coordinating it and taking the lead while Alison showed up and they had an entire room full of setup stuff. I mean, Alison was like, you have to rent a moving company to get it there to unload it. And I still didn’t wanna take that. I wanted to let them go, but we did it. She had like four different size candles, chargers for these table, chargers for those.

It was just so much. You know, and then what do you do with all this stuff when it’s over? 

Alison: And so I would say, if you wanna do it yourself, I think. There’s pros and cons obviously, and a lot of people don’t think about all of the logistics behind the scenes, and that’s why planners are there. But then also you’re hoping if there isn’t a planner like available for this wedding or something that a venue or someone is stepping in to help educate the clients on what they might be getting themselves into.

But try keeping it simple. Do a few items and [00:36:00] not things that require large amounts of assembly, because who’s doing that for you on the wedding day? If you’re not hiring someone to like manage the pieces that you’ve created, then that kind of defeats the purpose, right? Like you made all this stuff, but then you’re having to hire someone.

So then why didn’t you just hire a florist who could have did it all for you anyway. But I understand that it could have been very fun. And I think, Alex, you had said something earlier before this podcast that I really liked, which is people feel more connected to the wedding when they might be working on these projects.

And I think that’s a beautiful way to look at it. Kind of opened my eyes a little bit more. But it helps knowing that it might be a little bit more special then too, like you feel more connected, it’s special and meaningful, especially if like a family member like helped you or made you and you had that time together, like assembling welcome bags.

You’re sitting there with your girls, you’re laughing, Like you grab some wine and just put on a movie and giggle with your [00:37:00] girls. But what we find for the do it themselves stuff, it’s like purchasing large and large and large amounts of candles or like Alex said, chargers or getting your own linens. But when those linens come in from like, I don’t know, Amazon or, or another like source or something, when you are buying them, they’re not pressed. They’re not clean, like you have to clean them all. You have to press them all. And we’ve been handed dirty linens and napkins on site before,

and then the caterer’s like coming to me and going, oh my gosh, every single linen they gave us, like has a stain on it. So like, what are we supposed to do? And I’m like, we have to put them out. Like maybe we can try to put a centerpiece over it or something. And, you might be thinking you’re saving money, but it can cause so much more stress. So some of the logistics I wanna get into more of the stress part, which is you have to think about rules at venues. Coming from a venue myself, you have where, what time can you load in? What time can you load out?

Are those very strict [00:38:00] times? Can you load in the day before? Probably not. Most venues are doing multiple events in a weekend. So that’s where you can’t load in something early. Now if the stars align, which we have had before, we had a client who he’s a metal worker and he wanted to build their Chuppah, which again is the a Jewish piece.

And it was beautiful. Like he had a lot of fun making it. It meant more for their ceremony. And the venue actually agreed for them to be able to bring it in and set it up, but it took him more than an hour to set it up. We also then had to like plan in advance, okay, how are we getting this out of here at the end of the night because it has to go.

That’s where the florist was nice enough and said that they would take it, but that was really, really nice of that florist. They were not being paid extra to take this Chuppah down which required lots of screwing and stuff like that with screwdrivers and, and it was just like, now that’s unpaid work [00:39:00] and labor that they’re adding to them on the end of the night, but then they look like heroes to the client, so that might use them again for a birthday party or recommend to their friends.

So it’s one of those things where people aren’t thinking about. The hours it takes to set something up, who is doing that? Are you gonna have your mom like run around in her dress right before the wedding and putting out centerpieces I mean, when I worked at the venue, I remember watching another planner get boxes, go what’s in these boxes, open them on site and go, these are candelabras and none of them are together.

 I watched them sit on the floor screwing all of these candelabras together. And what if they didn’t have time to do that? I mean, as a planner, we are on our feet before guests even see us. So sometimes I’m starting at eight or 10 in the morning, sometimes earlier. One time I had to start at 6:00 AM for load in.

We’re on our feet until the wedding ends, [00:40:00] which is usually around 11, 12. Then you have to think about the load out. So then I’m usually on site until one, sometimes two, and then by the time we get home it’s two or 3:00 AM I sat down one time to stuff food in my mouth with all of the logistics and scope that we have to do.

Now I’m trying to add, putting candelabras together, so, now other parts of your event might be sacrificed because we were setting something else up, or you didn’t tell us that there was this large amount of assembly or something like that. But if you also are bringing large items, how are they getting in the space?

Are they up to the, the rules of the venue? Does it have floor protection? Did you bring the right tape to tape out down onto the floor? You might be like, oh, I brought duct tape. No, you’re not allowed to use duct tape on the floor. You have to tape with gaff tape. What is gaff tape? Like? It’s all those things.

Then it’s like, does this fit in the elevator? Do I have to walk it upstairs? So it’s just all the things that people aren’t thinking [00:41:00] about. But one important thing, and I know I’m talking for a long time, is floral, right? So sometimes that seems like the fun part for people to like, alright, I’m gonna design my own floral arrangements.

I’m gonna, work with my wedding party, we’re gonna have a blast. I get that. Putting flower arrangements together is some of my favorite things to do. It’s very relaxing and fun, but at the same time, you have to think about where are these being stored, flowers like to be cold, that’s why florists have large hands of labor, again, forcing flowers open all the tactics in advance.

They’re cutting the leaves off, they’re doing all the things. They’re prepping the flowers the whole week before your wedding. Then they’re arranging them, then they have to keep them chilled and cold. Then they have to bring them over in a truck. But the average person doesn’t have that. So it seems easy just to set a centerpiece on a table.

But in the back house it’s not. So I find that larger projects are more stressful [00:42:00] than they’re probably worth. But if you’re doing little things like, wax seals or you want to make your own invitation because you know how to use a letter press. We had a client do that one time and they ended up being gorgeous and she had a blast with it.

Don’t put too much on your plate.

Maggie: Yeah, especially, I mean, those flowers, they’re right at the end, right? Where like those invitations are many months out, so you have a little bit more time, but that last week, you don’t wanna be just booked up doing flower arrangements when people are coming into town and everybody needs you and pulled every direction.

So what’s your top money smart tip for couples who want a beautiful wedding without the financial regret later.

Alex: Yeah, for us, I mean, it just sort of goes back to hiring a planner that can save you just so much time, bring you that curated vendor team that’s perfect for your wedding, your personality, your budget. We often get phone calls. People are like, I got engaged six months ago.

I’ve looked at six venues. I’m trying to get married next year. Like this is gonna take [00:43:00] forever. So they’ve sort of like backed themselves into realizing the value of a planner, just trying to do it on their own. And again, I gave the example earlier, these couples, they work full time and then they’ve got the weekend, they’ve got a couple other things they wanna do.

There’s just not a lot of time. So hiring a planner will be great. Your priorities don’t blow out every vendor. You know, if food is your thing. We’ve had a couple of clients wanting, like Michelin Star sort of service, like replicating a Michelin star restaurant.

 They’re not huge dancing crew, you know, they wanna sit at their tables, they want, so investing a little bit more in the food and maybe the table to court and then going with a dj, not a band. It really just goes back to your priorities and again. Your priorities become very clear once you have set that budget. You know, it’s funny ’cause Reddit is now such a huge thing and I was on it the other day and there was a lot of like, people complaining. And this one girl was like, do your due diligence. Like ask for reviews, [00:44:00] ask for references.

Don’t just take the vendor’s word for it. You don’t know what you’re doing. And she got really burned. She had a food truck come and, I guess he said he could, you know, get the food out in an hour and she had to order pizzas because there was no food. And then she spent an hour of her wedding arguing with him about the price and what she owed.

 And it was, it sounded like a disaster. And she, she was like. Get reviews, get references, like really map it out. So, you can’t fix things after the wedding. You know, we tell clients too, if I get a little red flag, I’m like, we have to talk this through. I can’t fix anything after your wedding.

, we can work to get it straight beforehand. So,

Barb: Can I ask you a couple of things and just say in or out, like, are these in or out? So, you talked about the wedding cake, so how about the little almonds that people used to put in the netting? 

Alex: I say out.

Alison: Those are cultural thing. So they’re out as a general gift, but they’re in [00:45:00] for like the Jordanian almonds, they’re in for certain cultures.

Barb: Got it. How about the little takeaways that people at the end of the night give away?

Alison: out

Alex: Yeah, out. 

Barb: Okay. How about the garter? 

Alex: Oh out.

Alison: that’s been gone

Alex: Thank God. Thank 

Barb: Yeah. 

Alex: creepy was that

Barb: Right. How about throwing the bouquet?

Alex: Out. For the most part. What was it, two or three years ago, Allie, she had a wedding where it was, it was pre-planned that it was a bouquet toss and then the bride turned around and just handed it to one girl and then her fiance got on his knee and proposed.

They were all for it. And I’m with you. I’m like, maybe not at my wedding, but they were all for it. So it worked. But I don’t. Other than that, I don’t think I’ve seen a bouquet toss in a really long time.

Alison: It’s very seldom, but I saw one this year, but only one

Barb: how about matching bridesmaid stresses?

Alex: What do you, what would we say? Like 50 50? I mean, we’re definitely seeing a huge trend in, different dresses. I just [00:46:00] did a whole style board last night for a client in Charleston, and, and every dress is different. Every single dress is different in shades of green. But we still do some, see some of the standard, like this is the dress.

I think the dress company has have done a good job of one fabric, one color, many different styles. So different body shapes are are comfortable.

Barb: How about the mother or the father dance all that?

Alex: Very end. We do that, but we do tell them, you know, we recommend cutting the song down. So if a song is normally like three and a half minutes, usually a minute and a half is a good comfortable space for the dance and your guests, you know, I mean, you dance all three dances and it’s like 10 minutes of everyone just sort of watching, 

Maggie: I feel like the new thing that’s in is like the 10 or 11 o’clock snack meal food thing.

Alex: Yep. That’s a good one. We have, for a wedding we have, coming up in November, we have mac and cheese bites, fries, and then they, they’re doing this [00:47:00] AFA gado station, which is ice cream with boozy espresso, almost like an espresso martini on top of it. So they’re very, very excited about that.

Barb: And what about the welcome bags like you mentioned?

Alex: We still see them.

Alison: We still see them and they are somewhat needed. Like if you are doing bus transportation, you need some sort of vessel to inform your guests what time to be in the lobby. And when the bus departs, and I cannot stress that enough because I’ve been to so many weddings where it’s like bus three o’clock and I go, is the bus leaving at three o’clock or should I be there at three o’clock?

So please be very, just picture, everyone’s a kindergartner and you have to overexplain things. So what time do we need to be in the lobby? What time does the bus depart that should be in their face on the wedding day in their welcome bag. Otherwise, I don’t care if you just put that note in the welcome bag and a water bottle.

But for the most part, I am still seeing people do welcome bags.

Alex: Yeah, and give that welcome note to the concierge [00:48:00] and someone at the front desk too,

just to help out. 

Barb: Great tips.

Maggie: Yeah, I think this has been such a fantastic episode. A lot of great tips, but we do have one final question we always ask, so I’d love if both of you could answer this separately of what is your own definition of financial freedom?

Alex: My definition of financial freedom is, it’s sort of like all, all encompassing of your life. So I need, I need flexibility. I have two teen teenagers. I need flexibility. I, you know, with our marriage, there’s an agreement with like what I cover and what, what he covers. Being able to make that and work on my own terms.

So this has been a great little company that I’ve started that, that I feel like also supports other women that have those, I don’t say challenges, like a family is beautiful, but we just cannot be nine to five, you know? Absolutely cannot be nine to five. So that flexibility is just really important.

Alison: Yeah, so I have three kids and we’re talking about having a fourth. So that is one of those things where we have to be able to pay for [00:49:00] schools and all of the clothes and all of that stuff, but being able to just, you know, live our lives and be able to go do fun things on a weekend. This was my first year of slowing down.

So I actually had weekends available and I’ve never had that before in the last 10 years which I love. I love being busy, but at the same time it was like, had almost every single weekend, free this summer, and boy did we make sure we filled it. We went all over the place, did every single thing we could, because I don’t normally get to do that.

And I think the kids really benefited from that. So just being able to like, treat them and also be able to afford our lifestyle and all of that.

Alex: Mm-hmm. Family vacation’s very important for us. We’re skiers, so we wanna go out west every year. Yeah, we did have a light summer, which was kind of funny, but we all really enjoyed it and we were all like, maybe we shouldn’t book a lot of summer weddings anymore. You know, we’re all kind of enjoying it, so.

Maggie: Yeah. And that’s the challenge with the wedding [00:50:00] is you’re always working on the weekends, right? It’s when people have off. So, I appreciate you both coming on and sharing your expertise. What’s the best way for people to connect with you and listen to your podcast as well?

Alex: Well our company is Cherry Blossom Weddings and Events. Website is Cherryblosswe.com. Our Instagram handle where you can see all of our work is at @cherryblossomeventsdc. Our podcast is called Weddings Un Scripted, and it’s on all of the, the outlets. Again, I think we’ve done 27, 28 episodes.

So, everything from interviewing florist, caterers, photographers to sometimes just a fun episode about celebrity gossip. I mean, what is Taylor and Travis gonna do? I mean, when they get married, it is going to impact the industry and so we’re prepared to, to take a shift on the trends here in a minute.

Maggie: All right. That, yeah, that’s gonna be amazing. So yeah, reach out to Alison and Alex and thank you both for coming on today. And until next time, [00:51:00] be financially fearless.

Outro: You’ve been listening to Women Money, the shit we don’t talk about. Now it’s time to take what you’ve learned and make bold moves towards financial independence. Stay in the know by joining our newsletter for exclusive tools, resources, and updates that keep you financially fearless. Head to PurseStrings. co and sign up today. Need a financial professional who gets it? Turn to PurseStrings Curated Directory, your go to resource for financial experts who know how to put you first. Love this episode? Leave us a review and help us empower even more women to own their financial power. Until next time, be financially fearless. 

The Other Side of ‘I Do’: Rebuilding Money and Mindset After Divorce with Jill Kaufman

The Other Side of ‘I Do’: Rebuilding Money and Mindset After Divorce with Jill Kaufman

Divorce is hard enough. Money shouldn’t make it harder.

In this episode of Women & Money: The Shit We Don’t Talk About, we sit down with Jill Kaufman, a Divorce Coach, Therapist, Mediator, and Co-parenting Expert who knows firsthand how overwhelming divorce can be — emotionally and financially. After going through her own high-conflict divorce and discovering she had no credit in her own name after 20 years of marriage, Jill turned that experience into a mission: helping women navigate divorce with less chaos and more control.

If you’re a woman facing divorce, thinking about it, or rebuilding on the other side, this conversation is your guide to divorce and money, credit, co-parenting, and financial freedom.

What You’ll Learn in This Episode (Key Takeaways for Women)

  • Why so many women discover during divorce that they don’t have credit in their own name—and how to fix it.

  • The biggest money shocks during divorce, including not knowing what you truly spend each month.

  • How to start planning your post-divorce life, not just survive the crisis in front of you.

  • What every woman should know before signing any divorce papers or mediation agreements.

  • The difference between being an authorized user on a credit card and building your own credit history.

  • Practical strategies to lower conflict in co-parenting and stop getting pulled into emotional fights.

  • Why you don’t have to start with court and getting served—and alternative divorce processes that can save money, time, and sanity.

  • Jill’s personal definition of financial freedom after divorce and what it looks like in real life.

Episode Chapters

00:51 – Meet Jill Kaufman
01:30 – Financial Challenges During Divorce
06:34 – Legal Documents and Agreements
11:13 – Effective Co-Parenting Strategies
21:21 – Alternative Divorce Processes
23:35 – Definition of Financial Freedom

Women’s Divorce & Money Questions We Answer

What’s the big deal about having credit in your own name?

Jill shares how, after 20 years of marriage, she went to apply for a credit card during her divorce and was told she had no credit history. Everything had been in her husband’s name. We talk about why every woman—married, single, or divorced—needs her own credit card, in her own name, and why you don’t want to wait for a crisis to start building credit.

What are the biggest money shocks women face during divorce?

Many women don’t actually know what they spend each month. Jill explains why understanding your real spending is step one in financial planning for divorce: you can’t design your post-divorce life if you don’t know what you need to live on. We dig into tracking expenses, looking at past statements, and getting honest about housing, lifestyle, and future goals.

What should I know before signing anything in my divorce?

Jill is clear: do not sign anything—especially in mediation—without reviewing it calmly and having a professional look it over. Once you sign, it can be very hard (and expensive) to unwind. We talk about why you should:

  • Take agreements home

  • Read them line by line

  • Have a divorce coach or attorney flag what needs attention

  • Understand details like retirement accounts, timelines, and long-term obligations

How can I keep co-parenting from draining me emotionally and financially?

One of the most common mistakes Jill sees is letting your ex trigger you into emotional conversations. She explains how to shift from “ex-spouse” mode into “co-parent colleague” mode—communicating respectfully, focusing on the kids, and stepping away from heated arguments. We also talk about when email is better than text, and how to stop reacting to every message.

Do I have to go straight to court and get my spouse served?

No. Jill walks through alternative divorce paths that don’t start with a court filing and a process server at the door. Mediation, negotiation, and out-of-court agreements can often lead to an uncontested divorce, which is faster, cheaper, and less traumatic. Your attorney works for you—you’re allowed to say, “I want to do this a different way.”

What does financial freedom look like after divorce?

For Jill, financial freedom means being able to do what you love without constant money stress. For her, that’s meaningful work, time in nature, skiing and hiking in Colorado, and a life that feels like hers. For you, it might look completely different—but the episode will help you start defining it for yourself.

Meet Our Guest: Jill Kaufman, Divorce Coach & Co-Parenting Expert

Jill Kaufman, LCSW, Divorce Coach, Certified Mediator, Parent Educator, specializes in helping people navigate divorce with less stress and more clarity. After surviving her own high-conflict divorce in 2012—and discovering how vulnerable she was financially—Jill refocused her career on supporting others through this major life transition.

Today, she helps women:

  • Understand their finances during divorce

  • Communicate more effectively with ex-partners

  • Co-parent in healthier, less reactive ways

  • Rebuild confidence and create a life they love on the other side of “I do”

You can connect with Jill at divorcecoachjill.com or via email at info@divorcecoachjill.com. She also runs a free Facebook community called Separation and Divorce Support Community for those going through separation and divorce.

Don’t Miss Our Next Money Talks: Protecting Your Independence Through Transition

If this episode hit home, our next Money Talks session is for you. On 12/11, we’re talking about Protecting Your Independence Through Transition—whether that’s divorce, widowhood, job change, or another major life shift.

👉 Click here to register for Money Talks for FREE and bring your questions.

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About the Hosts

Barbara Provost, EdD and Maggie Nielsen, MBA are the co-founders of Purse Strings, a national platform helping women make confident financial decisions by connecting them with vetted financial professionals who truly understand women’s lives and money needs. Purse Strings connects women across the U.S. with vetted financial professionals who specialize in supporting women through divorce, money transitions, and financial independence.

Full Episode Transcript

(This transcript was generated using AI, so please excuse any misspellings or errors)

Maggie: [00:00:00] Did I tell you this already? That I was at a super Bowl party, when we had the Super Bowl and Kendrick, all good stuff, and I was talking to one of my girlfriends from my walk group, and she’s a nurse. She owns her own home. She’s single. She told me she doesn’t have a credit card.

She’s never had a credit card to her name. She’s like 33.

Barb: How did she get through life without a credit card?

Maggie: Her parents told her to never take on more debt than you have. She’s like, I got a house still. I was like, in awe. 

Barb: How did she get credit for a house if she never had a credit card?

Maggie: don’t know. I didn’t go into it again, we were at a Super Bowl party, but I was like, you should probably get one just to build credit to have backup, blah, blah, blah.

She’s like, I keep meaning to, so I sent her, not to plug, but I sent her my Capital One, thing to get like my $150. And right then and there she signed up for a credit card. During our Super Bowl party, she’s like, I feel so relieved. I’ve always wanted to get that done. Like thanks for just literally holding her hand while she did it, like it’s on an app.

It was so easy. And I was like, [00:01:00] I got 150 bucks. Like we’re cruising.

Barb: Wow, that’s fantastic.

Maggie: I was just so surprised. I was like, who doesn’t have a credit card these days? Especially when you’re a homeowner, have a full-time job, earns good money, all this stuff. So it was pretty funny and I think about that a lot.

And so then like a week and a half later, she’s like, I got my credit card in the mail. And I was like, all right. Like, use it wisely, 

Barb: Did she know how to use it?

Maggie: I think so, yeah. But everyone there was like shook, ’cause everyone else is like playing their point game or. Everything else, and everyone’s like, well use my link for my bonus, I just thought it was amazing that this woman’s like 33, had never had a credit card. But then we hear these different stories of women who have always just been married and they’re not even the authorized user on their husband’s credit card, but they’re just used like the credit card with his name on it, so they’re not building a credit score.

And I’m just always surprised as well.

Barb: Well, and so are they. They don’t even realize it. They don’t realize that they’re not building a credit score or credit history for themselves because [00:02:00] Sure, they’re using a credit card, but it’s not under their name, although their name is on it. It’s under their husband’s name.

Maggie: Which I just wanna be clear for our listeners that there’s a difference of being an authorized user and not. And if you’re not an authorized user, but you’re still using that card, that’s not helping your credit score. But if you are an authorized user, that can affect your credit score. But it can’t affect it badly if the main person’s not paying the bill.

Barb: So you wanna be careful. You want your own credit card.

Maggie: Yeah, you want your own credit card in your own name. that’s just like a Jill who we’re gonna have a conversation with was getting divorced and was trying to get a credit card and realized she had no credit to her name.

Barb: And she was married for 20 years.

Maggie: It’s crazy, but she was able to still make it happen ’cause there are a ton of options to get a credit card.

Barb: Yeah, but that was just store credit cards, so not really the ones that. You can use lots of different places like a Visa, MasterCard or something like that.

Maggie: Which aren’t usually, when you first get your credit, it’s like 500, $2,000 they give you. They’re not giving you the big books, it’s interesting. And [00:03:00] so, I’m excited to dive into this story today with Jill and how, through her divorce she got a credit card and really went and built and helped now more women with their divorce and having a successful divorce.

But I just thought that was interesting,

Barb: Yeah because she had a very tumultuous divorce. Now she’s a divorce coach.

Maggie: tumultuous.

Barb: I know.

She had a tumultuous divorce and now she’s helping women as a divorce coach and I think it’s fantastic and we’ve learned a few tips from her. So let’s dial in.

Maggie: Let’s dive in.

Gloria Steinem once said, we will never solve the feminization of power until we solve the masculinity of wealth. Barbara Provost and Maggie Nielsen are the team at purse strings that will help you navigate the ins and outs of financial independence so that you can be financially fearless. This is women in money, the shit [00:04:00] we don’t talk about.

Maggie: Jill, welcome to the podcast. We are thrilled to have you on today. Before we dive into this great conversation, could you share with our audience a bit about who you are and what you do?

Jill: Absolutely. Thank you so much for having me. So I am a licensed therapist. I’m a divorce coach. Certified mediator and a parent educator. And I’ve been working with people going through divorce for many years. I went through my own very high conflict divorce in 2012. Learned a lot and then I really focused my practice on working with people going through divorce.

Maggie: Awesome. Yeah, we hear that a lot about how people go through divorce and really wanna help other women kind of go through that process and let’s kind of take us back. I know you had a financial background, you were a therapist and you couldn’t get a credit card during your divorce, so let’s kind of like dive into that.

What did that moment teach you?

Jill: It was crazy. Yeah. When I was right outta college [00:05:00] for seven years I was in finance. And then I decided to go back and get my master’s in social work to become a therapist. But I thought I had a handle on my financial. Picture and my ex was a financial advisor, so he really did handle a lot of the finances during our marriage.

’cause I was just, doing a lot with the kids. But as we were going through divorce, I had to pay an attorney and figure out how to get money and I didn’t really want him knowing everything I was doing so. I went to the bank to try to get a credit card and I realized, they told me that, oh, you don’t have any credit, because all of the things that you had for 20 years was on my husband’s name.

So he had the credit and I couldn’t get a credit card which really it is so devastating emotionally when you’re going through this. You’re an adult, you’re raising kids and you can’t get a credit card. It was ridiculous. So I ended up finding a way to get a credit card. There are ways you can do a secured credit card, you can get credit started stores, credit cards

so there are ways [00:06:00] that you can build it up, but you don’t wanna wait until you really need it to do that. So it was crazy.

Maggie: Well, and usually those original credit cards are like two grand. They give you just a little bit just to make sure, you’ll pay it back and build that trust. Yeah. 

Barb: And we see that happen a lot as women don’t realize that they’re not building their own credit. ’cause they have a credit card, but they don’t realize it’s under their husband’s name. So yeah, 20 years you’re using credit cards thinking, oh, I have credit. I’m glad that you pointed that out, that you weren’t, because it wasn’t under your name.

So take this seriously that women out there, you should all make sure you have your own credit card in your own name, and that you can check and look at your own credit. So that’s really important to know. Jill, I’m glad that you pointed that out. But we know divorce is already, it’s an emotional, chaotic time.

I know I went through it myself and the financial piece, if you’re not familiar with finances at all, [00:07:00] can be very much like a blindside. So what are some of the biggest money shocks you think women need to be prepared for?

Jill: So I think a lot of people. Don’t know what they spend every month. And so you charge it on your credit card and if you’re lucky, you can pay your credit card off, right. And you don’t really keep track of what you’re spending your money on. And I think that’s a really important piece to know what you’re spending so that you know what you need when you’re going through divorce.

And you can also plan what your post-divorce life, you can’t plan a post-divorce life unless you know what you need in terms of finances. So I think the first thing that people need to start with is really think deeply about what they want their post-divorce life to look like, and where do they wanna live?

Do they want to own or rent? Do they want. To be able to have, [00:08:00] extra money so that they’re not stressed by paying a mortgage or a rent. Do they wanna travel. There’s so many things that you have to think about when you are thinking about your finances that have nothing to do with finance, that have to do with just what is going to make you happy post-divorce, and that will help you back into the financial piece of that.

Maggie: Do you think it’s hard for people to kind of envision what that life is gonna be like when they’re in this kind of, I almost wanna describe it as a tornado, it’s like, of course I wanna go on vacation, I wanna run away from this. But like I wouldn’t even know where to start to grasp of like what I want that to look like

’cause I feel like I’m in bubble of chaos.

Jill: I mean, that’s the hardest thing that I have to try to get people to do when I work with them because they’re so in the crisis of the day, they’re working on what’s happening today. And I was like that too. I mean it, you can’t help it because there’s so many things going on that are stressful and really overwhelming, but.

[00:09:00] The best way to handle your divorce is not to get caught up in all those crises. The best way is to have us take a step back and have perspective of you’re not gonna be going through your divorce forever, and you want to be prepared for your post-divorce life. So you need to start thinking about that now today.

And once you have that perspective, it makes it easier to handle all the crises that come up.

Maggie: Yeah, that makes a lot of sense. ‘Cause I know for, figuring out the finances, you can kind of go back to old data like your credit cards and see what you spent. But sometimes looking forward can be a little harder. When you are kind of in that whirlwind. So I know you help make clear or you help people kind of make these clear, calm decisions during.

The messiest times of their lives. 

What’s one thing that you wish every divorced woman knew before signing anything? 

Jill: Well, first of all, don’t sign anything until you have an attorney. Check it, a divorce [00:10:00] coach, check it. You have to really think through. how many people sign things and don’t even read them right? You trust that what you think is in there.

And you cannot do that with a divorce agreement because that thing, once you sign it, is a legal document even before you submit it to the court. 

And I’ve worked with people who’ve signed things in mediation and then have completely been screwed over, and then they try to go back to court and the court’s like, too bad, and they’ve spent a year and. A lot of money trying to fight it, and it usually doesn’t work. So you wanna read through that thing bit by bit and line by line and make sure that you understand everything that’s in there before you sign it. I mean, everything related to, there’s so many details that people don’t even think about.

Like, what happens to retirement accounts? What happens if the retirement accounts are going to be split [00:11:00] and it’s not done within six months? Is there any negative to that? I mean, there’s so many little things like that you really want somebody who’s experienced with this to help you go over ’cause you can’t do that yourself.

Barb: Yeah. What we hear time and time again is that because they wanna be done right, they wanna be done with this divorce and move on. Too often they rush through it. And they do sign documents that in hindsight, they wish they hadn’t done. So can you speak to that a little bit?

Jill: I mean, first of all, if you’re in mediation, you should never sign anything in your mediation session. You should bring it back. Think about it. Bring it to your attorney when you’re calm. Certain mediators really wanna get this done. They wanna get a completed agreement.

So they may put pressure that wasn’t my experience. And usually when I work with people i’m very clear on don’t sign anything in mediation, but I think there are certain [00:12:00] situations where they do put pressure on people to sign things, and there’s no way you can look through that whole agreement when you’re sitting there in front of other people.

You can take little bits of it at a time, but you can’t look through it all. So why are we. Letting people pressure us to sign something we have to look underneath that. And that’s something, an insecurity that we think, oh, we’re supposed to understand everything and we’re supposed to seem like we are in control of the situation.

When they pressure us to sign it. We feel like we’re gonna look stupid if we don’t sign it. Maybe I’m not sure what’s going through people’s minds, but you look smart if you don’t sign something, if you say, I need some time to think about it and I need some time to go over this when I’m calm and I’m on my own.

Maggie: So kind of like with your position as a coach and working with this process, I also feel like people might read it and we’ve all read something and we are at the end and we’re like not [00:13:00] quite sure what that means. I also am being stingy on my money and don’t wanna pay the attorney for every 15 minutes while I ask questions that I am blaming myself that I should know.

And so then it’s kind of this roundabout of like, I did read it technically, but I don’t get it and I don’t really wanna pay my attorney anymore. Are you someone who can help in this situation or do you recommend just spend the money with the attorney? It’s worth it or how do you kind of go about facing that?

Because it’s kind of like a rock and a hard place and you can’t just check GPT at all.

Jill: Right, exactly. Well it is kind of a combination of what you’re talking about, so I can look over everything and say, okay, this looks good, but oh, this, I’m not sure. You need to go to your attorney about. And that is so much better than just looking at the whole agreement and saying, well, I understand most of it, but I’m not really sure.

I mean, if you can get someone like me who really has a lot of experience in looking at these [00:14:00] agreements to say, oh, you don’t have to worry about that. You need to change that. That’s good. But this piece is really, I’m not sure about, you need to go to your attorney. That’ll save you, a thousand or more dollars right there, because two or three hours with an attorney is gonna be, over a thousand dollars.

So yeah, definitely having someone who has the experience who can look it over and say what you need to go to the attorney about and what you don’t will really help. 

Barb: Jill, so when it comes to co-parenting, what’s the common mistake you see people make that end up costing them emotionally and financially?

Jill: So the biggest mistake I see is that they allow the other parent to trigger them. In so many ways. So we, you’re going from a marriage relationship to a co-parenting relationship, and that’s a huge shift. As a married couple. You have to [00:15:00] come up with a agree, compromises and care about what each other thinks and talk through things, and you really have to.

Care about that relationship and work hard on it. As a co-parent, it’s more like a colleague or a coworker. You can, you don’t have to agree on everything. You don’t have to convince the other person what’s right or what’s wrong, or you don’t have to talk through things. You just really have to be respectful and you have to make sure that you are communicating.

Appropriately for things that you need to communicate, which is mostly about the children. And so when you say something to your soon to be ex like Bobby really wants to do some sport like baseball. Okay? Bobby’s told me he really wants to do baseball. This fall and it’s gonna be, $250.

I think we really should spend it. And your soon to be ex says, you know what? I don’t think he would be a really good ball [00:16:00] player. I don’t think that’s the right thing for him. I think we should look at different things. Then you might start getting into an argument. Right. You’re, but he told me that he wants it.

It’s really important. We have to support him. That’s gonna be an emotional conversation. You don’t have to do that. You can say, look, why don’t you talk to him and, you let me know what. You wanna do because you really wanna get out of the middle of the relationship between the children.

And the other parent. And you want to, do what’s best for your child, but you can’t control the other person. So you’ve got to have them come to you with how they feel and you know what they’re willing to do. And it’s not something that you should spend a lot of time having an emotional conversation.

If you do wanna have some kind of communication, you can always send them an email and you can write. It in a way where, this is what they’ve told me. I’m willing to pay, $200 if you’re willing to pay 50, or something if you really [00:17:00] wanna do that. Or you could say, you know what we really need to work this out.

Maybe we could have a conversation with. Him together, so there’s a lot of things that you can do, but you don’t need to have an emotional conversation with the person. So that’s the biggest mistake is having emotional conversations when you shouldn’t have any emotional conversations are never gonna end well as co-parents, you really wanna be calm, respectful, and if you can’t be, just say, you know what, let’s talk about this another time I have to run.

Let’s plan a time. We can talk about it.

Maggie: Do you recommend like a lot of the communication be, I hear this sometimes more like text or email just because it’s written and more traceable. Trackable proof of conversation,

Jill: So this is another mistake people make. They think everything’s going to court, right? They think if somebody says something not nice in an email, they’re gonna find out what is gonna happen when they’re, the judge reprimands them. Most [00:18:00] people are not going to court. If you’re in a situation where you are going to court, yes, you should track everything, you should keep everything.

There are parenting apps. Co-parenting apps that you can use to do that. But yes, if it’s extreme, you probably wanna keep it. But nobody’s going to remove custody because they were obnoxious in an email to you. Texts I think are difficult because it’s hard not to respond right away.

So I really recommend people. If it is a high conflict situation to communicate with email, because then you can think through it. You can look at over. You don’t have to read their email right away. So it’s much more manageable than text or talking to someone. But you know, if you can get to a good point, and I help people get to a better point when they’re communicating because initially when I’m working with people, they are emotional, they’re reactive, and they really are reacting to everything.

And, we work [00:19:00] on what you need to react to, what you don’t need to react to, and also how to respond in a way that’s going to be lowering the conflict. Because a lot of times they’ll say things or respond and it’ll increase the conflict. They won’t even realize it. They think that they’re being respectful, but really there’s a tone or there’s something in there that’s not respectful.

Barb: it takes a lot of discipline to dial back the emotion when you’re trying to communicate.

Jill: Oh yeah. I mean, you’re in an emotional situation, right? You’re divorcing someone for a reason. There’s anger, there’s grief, there’s sadness. Every emotion you can imagine. And so it’s understandable that people are emotional, but it’s not gonna get you where you wanna go if you have these emotional conversations and if you’re reactive.

So it’s about being strategic while you’re going through the process.

Maggie: Now, just a personal curiosity, a little sidetrack here. Since you work with a lot of families and [00:20:00] co-parenting, how often do you see it where they keep the house, where they have the kids live in it and the parents come in and out of that house?

Jill: So that’s called nesting? 

Maggie: I guess so it always seemed like it would be hard, like you need to have a real good relationship with each co-parent to have that.

And so I was wondering like, is that common these days? Is it becoming more common?

Jill: So I think it’s more commonly known these days, but you really can’t do that for a permanent solution it’s usually a temporary solution under a year. But you know, if you can do it, if you can get along, that’s great. I knew I had one couple where one party moved up to the attic and the other one stayed in the house and they had separate areas and they were able to do that.

But when you get new partners it can get really complicated. So I don’t think it really is a long-term solution.

Maggie: It’s fair. I was just curious as I, you hear about it and you’re like, ah, I wonder how that works actually, like day to day.

Barb: There are some women who kinda go quiet. They lose their voice in divorce. So what’s something you would say [00:21:00] to women so that they don’t get small and lose their voice during this very difficult time.

Jill: Well, so divorce is one of the toughest things anybody can go through, and every day that you’re waking up and you’re dealing with, it is a day to realize how strong you are because you’ve gotten through it, and you’re continuing to get through it. So recognizing that you are strong to be able to go through this process.

A lot of people won’t get divorced because they just are not strong enough. Like it’s really hard. And so seeing your strength is one way to build on building your voice, right? And as you go through this and as you come out of it and you see all that you’ve done, you really need to. I mean, learn from what you’ve experienced.

And one of those things to learn is to have a voice, right? I think a lot of people in their marriages, in their relationships maybe don’t have [00:22:00] as much of a voice as they really should, and if that’s something that’s. Tough for you. Get help, go to therapy, work on your self-esteem. Brene Brown is awesome.

You know her she’s got books and TED talks that help you. There’s lots of information out there that you can use to work on your self-esteem, but therapy’s always a good choice.

Maggie: And so I know you’ve also helped a lot of people kind of turn this heartbreak into strength. So what’s just a small thing women could do today if they kind of feel lost in the whole process.

Jill: So you will be lost if you don’t get help. I mean, what I did was I hired an attorney. And my ex hired his attorney and immediately we were adversaries and I was not in control of the process. So you don’t wanna do that. You really wanna have control when you’re going through this and you wanna have professionals around you who can help you get that control.

So, for example, as a divorce [00:23:00] coach, I help people. Tell their attorney what is okay and what’s not okay. Like I want to, I don’t wanna file with the court. I can’t tell you how many people come to me and say, my attorney told me I have to file with the court and I’m gonna serve him next week.

And I was like, okay, that’s not the best way because immediately somebody gets served and that is a fight, that is really upsetting when you serve someone. And I don’t think attorneys even think, not all attorneys, there are attorneys out there who are really aware of this and don’t do this, but a lot of attorneys.

Don’t even realize the impact of being served. An example of something that you can say, well, you know what, I don’t want him to be served until I talk to him or I don’t wanna file with the court. I wanna do it another way. So there’s lots of ways that you can go through this, where you are the one who has.

The power and you don’t, I mean they work for you. Attorneys work for you. A lot of [00:24:00] people are scared, well, I don’t think my attorney will go along with that. Well, too bad you can get another attorney. Like you have to be the one in control. The attorney doesn’t know you your soon to be ex or your children as well as you do.

So I really encourage people to get support if they need help with them.

Maggie: I don’t think people always know that you can do it without filing at the court or getting them served. I think about like watching movies and they’re always just getting served or you have to file at the court. I think so many people think that’s like. How you get divorced. So like what are kind of the other ways to do it?

Jill: So it depends on your state. There are certain states that have a waiting period, but most don’t. For example, North Carolina I think has a year waiting period. So you do have to file to get that year waiting period started, but in most states, I think you have to be living separately for a year before they will legally divorce you

in certain states but if you don’t have that, most states have one, two, or three month. Waiting periods, [00:25:00] which is nothing because it’s gonna take you that long to negotiate your divorce so you don’t have to file with the court when you’re starting, you can go to mediation is one way, which I highly recommend.

You can do it yourself. Sit down together at a table and go over it yourself. You can do it with a mediator, which is a neutral third party. A lot of times when you have attorneys, they wanna be in the mediation, which I don’t recommend because. It makes things more complicated and more adversarial.

So just you two and a mediator can sit and talk through a lot of things and get pretty far before you even file. The idea is that if there is a short waiting period, you get your agreement, you both sign it, and then you file an uncontested divorce. That uncontested divorce will take a month or two to go through the court system.

And the judge usually just rubber stance that if it’s. Reasonably fair and then you’re legally divorced, so you never have to file until you have an actually signed [00:26:00] agreement.

Maggie: So you do have to file it sometime, but you just don’t have to do it right away and you file for an uncontested divorce.

Jill: Yeah, it’s a totally different circumstance if it’s uncontested versus contested because a contested regular divorce, when you file with the court is going to have a timeline and they’re gonna tell you what to do and what steps, and you don’t need that. That’s just a lot of waste of time and money if you’re gonna be able to get to an agreement without the court.

Barb: Cool. So, we’re contemplating all of this ’cause I’ve never heard of that before either. So all good news good information to have. So you’ve been through it, I’ve been through it. But now you’re helping others thrive on the other side and we ask everyone this one last question. So Jill, what’s your personal definition of financial freedom?

Jill: My personal definition is being able to do what you love and not being stressed [00:27:00] about money. That to me is financial freedom what you love is different to everybody, right? You have to know what that is, and so many people don’t even think about that, but it’s important to know what makes you happy and what you love to do.

Well, I actually love my work, which I know that’s not really what you’re supposed to say, but I wake up on Monday mornings and I’m kind of excited for the week, we moved out to Colorado to ski and I had never. Well, it was ’cause my husband actually, lived out here. So I moved out part of the year here and I never skied out west before I started a few years ago.

Started dating my husband, and skiing out here and actually summers out here are the most beautiful thing. And so being in nature and skiing, snowshoeing, hiking, that is really what fills me up and makes me happy. And I try to do it every day. So it’s pretty cool.

Maggie: I love that gets you out, gets you fit, gets some fresh [00:28:00] air, all the good things. Well, this has been a great conversation and so Jill, how can people, connect with you, work with you, reach out, do all those good things?

Jill: My website is divorce coach jill.com. I have email is info@divorcecoachjill.com. That’s pretty easy. I also have a free Facebook group for people going through separation and divorce, and it’s called Separation and Divorce Support Community. So they can work with me there.

Maggie: Awesome. Well, we appreciate you coming on and sharing your expertise today. I think Barb and I even learned a couple things, which is always fun. And so yeah, we appreciate it. We encourage you guys to reach out to Jill. Stay connected. And until next time, be financially fearless. 

Outro: You’ve been listening to Women Money, the shit we don’t talk about. Now it’s time to take what you’ve learned and make bold moves towards financial independence. Stay in the know by joining our newsletter for exclusive tools, resources, and updates that keep you financially fearless. Head to [00:29:00] PurseStrings. co and sign up today. Need a financial professional who gets it? Turn to PurseStrings Curated Directory, your go to resource for financial experts who know how to put you first. Love this episode? Leave us a review and help us empower even more women to own their financial power. Until next time, be financially fearless. 

 

Budgeting + Mindset with YNAB with Lindsey Ciarrocca

 Budgeting + Mindset with YNAB with Lindsey Ciarrocca

Budgeting doesn’t have to feel like punishment, it can actually set you free.

This week, we’re joined by Lindsey Ciarrocca, a YNAB Certified Coach, Certified Money Coach®, and founder of The Exuberant Elephant. Lindsey is all about helping women use money as a tool to live their greatest life. She’s also the co-owner of Providers & Families Wealth Management, where she and her husband help clients with comprehensive financial planning.

Lindsey shares her journey from hating math in school to becoming a budgeting coach, and how she helps women break free from old money stories. In this conversation, Lindsey breaks down the truth about budgeting, how to make it actually work for you, and the mindset shifts that transform money from a stressor into a tool for freedom. She shares how to use YNAB (You Need A Budget) to go from paycheck-to-paycheck panic to total clarity and why awareness is the most powerful part of financial change.

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Here’s some of what we discuss in this episode: 

00:00 Budgeting Myths Debunked
00:52 Meet Lindsey: Financial Planner and Budget Coach
04:19 From Hating Math to Loving Budgets
07:19 Advisor vs. Coach: Understanding the Roles
10:54 The Power of Budgeting with YNAB
15:03 Practical Tips for Effective Budgeting
If you’ve ever felt like budgeting is something you “should” do but can’t quite stick with, this one’s for you. To reset your money mindset before the new year, join us December 4th for Money Talks: A 2026 Money Reset. Click here to register for FREE and bring your questions!

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Resources

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Episode Transcript

(This transcript was generated using AI, so please excuse any misspellings or errors)

Maggie: [00:00:00] So sometimes I feel like we sound like a broken record ’cause we’re always like, know what’s going in and know what’s going out, And like, I don’t even want to hear it or say it anymore, but we talk about like how important it is and people like, don’t say the B word, a k budget, or all these different things, or like, I wanna call it a spending plan. You know what I mean? Like there’s every way to go about it, but at the end of the day, it’s like. it’s just like anything else. We compare it to, if you wanna lose weight, you work out more and you eat less, blah, blah, blah. but it’s just such the foundation and we see our story after story after story of people, like, they just don’t know where their money’s going.

 And so And so as much as we say it.

Dr. Barb: We gotta say it again.

Maggie: I gotta say it again. And 

so like if you’re tuning in and you’re like, wow, this girl’s gonna talk about a budget, don’t tune me out. It’s a money podcast. We’re talking about this shit.

Dr. Barb: Yeah, but in a fun, fun way. I mean, I know budgeting, it’s like the broccoli of personal finance.

Maggie: [00:01:00] Okay, I love broccoli. So back off. 

Dr. Barb: Well, and broccoli’s good for you, right? Some people don’t like it, but it’s good for you. Just like budgeting. It’s good for you.

Maggie: And it’s one of those like just super foundational things that you have to do and you really can never kind of stop doing. 

Dr. Barb: But you know, you can reframe it and say, you’re in charge now, right? You get to make the decisions on how you wanna spend your money. You just get to make all the decisions because all those decisions empower you to put your money wherever you want it to go. You’re in charge.

Maggie: you hear that ladies, you’re in charge now.

Dr. Barb: You are, be brave. You’re in charge. Even if you wanna overspend, that’s your decision. You live by the consequences. Right? But that’s your decision. So you are in charge.

Maggie: For better or for worse. Sometimes, you know, I’m like, will someone else do it for me? But tis is life. You got an adult. So that’s why we’re having Lindsey on today. We’re talking an app she uses. You need a budget (YNAB). I know I like to use copilot. I know you don’t use an app at all, I mean, everyone has a way of [00:02:00] doing it, which is also interesting.

I would love to do like a quick. 10 minutes of like all these different ways of people, how they budget ’cause there’s a thousand different ways to do it.

Dr. Barb: You want me to tell you something about how I did it?

Maggie: Are you gonna tell me about how you gave it to your friend again?

Dr. Barb: No. Years and years ago, back in the stone ages when I worked for a bank, we had this thing called checking account where you had to write in all your checks when you spent things, right, when you paid for your utilities, when you paid for your phone bill, when you paid for your rent, when you paid for your mortgage.

That was your budget. I mean, everything was written out. So every single time you wrote your checks for all your bills or for cash or for whatever. We wrote that out for years and years and years, even after people stopped doing that, it wasn’t till like 10 years ago that I stopped writing a check register and it helped me budget

’cause I saw exactly how much I was paying for all those expenses. I could memorize it in my head. So if you never had that experience of consistently writing [00:03:00] down every month, I pay this because you had to write a check. You had to register it subtract it from the balance in your account so that you knew how much money was in your account.

 I mean, I always did that. And so having that routine, that was kind of my budget flow ’cause I knew what was left in my account after I paid my utilities and what else I had left. No, I didn’t get down to the granular on how much I paid for shoes versus how much I paid for food or whatever. I might’ve had like a general fund for

what I needed to get me through to the next paycheck, but for the most part, it was a way of budgeting your money when your money came in.

Maggie: Well now everyone just dips into your bank account without you knowing and you open it up every day and you’re like, Hmm, 

Dr. Barb: Yeah, because it’s too easy. It’s too easy to take money out without recording it.

Maggie: I know. It just seems all imaginary sometimes And you don’t see it even deposited. You know, it’s like one day it’s there and you just hope it’s maybe the right amount

’cause no one even gets like a pay stub anymore.

Dr. Barb: I know it’s all out in the

black hole somewhere. And [00:04:00] so because of that, it makes it kind of magical. Like those credit cards, they’re magic.

Maggie: Magic cards. So either way we’re getting back to it. We’re talking with Lindsey about how you need a budget. I’m not saying you, but probably you do. And again, just hinting, you know, we’re hitting the end of November, going into December, brand new year. Maybe this is something you wanna get started in the new year or just today.

We still have some weeks left. Don’t wait for the new year. Get started now. Get a head start being a plus overachiever. I’m excited about this one and everyone can hear about my YNAB win. Not to brag. 

Dr. Barb: Maggie has a YNAB win. Let’s cheer her on.

Maggie: You are gonna have to tune in and check it out. 

 

Gloria Steinem once said, we will never solve the feminization of power until we solve the masculinity of wealth. Barbara Provost and Maggie Nielsen are the team at purse strings that will help you [00:05:00] navigate the ins and outs of financial independence so that you can be financially fearless. This is women in money, the shit we don’t talk about.

Maggie: Let’s get this party started. We are excited to have this podcast episode with Lindsey today. She’s one of our Purse Strings Approved Professional. She runs two businesses and she also loves her cats. And that’s what I know about Lindsey. No. So I’m gonna let you do your formal introduction, Lindsey, before we dive into all the fun.

Lindsey: Awesome. Thank you. Thanks Maggie. Yes, so my name is Lindsey Ciarrocca, as Maggie said, I actually have two businesses. The first one is with my husband. We are both financial planners. That is providers and families, wealth management, where we help our clients plan for their financial future, whatever that great life looks like we want to help them get there, and we want to be your lifelong partners to help you achieve your financial dreams. The second business I have is called the Exuberant Elephant, which is specifically for money and budget coaching. So I am a YNAB certified coach, and certified money coach, and I actually found my [00:06:00] way into financial services because a friend asked me to help her with her budget.

And I just kept coming back to this budgeting piece. So long story short, I ended up starting a whole second business for it, and that is now where I help people take control of their finances on a day-to-day basis. So they can figure out what’s coming in, what’s going out, and help them be intentional with their spending.

Maggie: And so like, why did you pick the name Exuberant Elephant? Every time I see it, I’m always like, I think I asked you this before.

Lindsey: Yes, there is a whole story to it and there’s a whole page on my website, so you’ll have to go check it out because I was working with a company to do the branding for my business and I wasn’t really wanting to use my own name for whatever reason. I wanted a name. As you mentioned, I like cats and my favorite color is also purple, which you’ll notice if you check out the website at all.

 So I had this thought about like, what about Purple Cat coaching? Just something super fun, super random, like, people would be like, oh, what is that conversation starter? Believe it or not, purple Cat coaching is taken.

Dr. Barb: Wow.

Lindsey: I think it’s the UK at least there was five years ago.

Somebody in the UK has Purple Cat [00:07:00] coaching. As I was going through it, part of the process that the branding company did was they interviewed people that I had already worked with and one of my past clients, one of the quotes from her was her exuberance about it made me want to learn more. And slight side story, my degree is actually in graphic design.

So when I was in school. One of our projects was to create a company and we had to build out our business cards and logos, letterhead, business cards, envelopes, all those sorts of things. And my company was the exuberant elephant, and it was a kids’ clothing company. So just reading that word exuberant, brought back the tie to my graphic design college days, and it was sort of like, oh, wouldn’t that be cool to have that tie in?

So I started thinking about it a little more and I started doing some research into elephants. And elephants actually have a lot of symbolism for money as well. So I thought it was all just a perfect fit. It all just kind of fell into place that this was the original [00:08:00] name I came up with in college.

It’s not the original branding. That’s why I said if you go onto the website, you can see the logo that I designed for that company, but brought it kind of all full circle and I thought that was pretty cool.

Maggie: I like that. Some reason I thought it was gonna be about like, you know, one bite at a time. Like that’s the only way you need an elephant ’cause you know, like it money seems like big to take on, but like elephants are sweet still. Who knows? 

Lindsey: Yeah, there’s all kinds of layers to it, so that’s why it’s pretty cool too, because you can talk about the elephant in the room that, you know, money is often mentioned as the elephant in the room. But then also just in other cultures like elephants and the symbolism with the money is pretty deep. So it’s pretty cool.

Maggie: I know you said before that you’ve hated math in school and then you share with us you have a graphic design degree. So what happened in the middle where we decided that yeah, we’re gonna teach women how to budget, and they kind of came to you it sounded like. So you must have had some knack.

Lindsey: Yes. So that’s kind of what it is. So, like I said, I [00:09:00] hated math in school. I remember crying over math and work in middle school because it was just like, I just don’t understand it. Like, why do I have to solve for X and Y? 

Dr. Barb: Oh, I hate that

Maggie: Oh my God. Get me in there. I love it.

Lindsey: Oh, no, no, no. So by my senior year of high school, I had taken pretty much all my art classes. So I just was like, well, I guess I’m going into art school. And went in there, got a degree in graphic design. I took one math class, my first semester of freshman year of college, and it was math for the liberal arts major.

And I was like, never touching math again. Fast forward. Probably eight, ten years. Got my degree in graphic design, was still trying to figure out what I wanted to do with my life. I was working for a real estate photography company at the time, and a friend asked me to help her with her budget. To this day, I still don’t even know why she decided to ask me.

I think it might have been because maybe she just saw that I had bought a house and I was, seemed like I was doing well. You never really know what their situation is on the inside. But to her, it seemed like I knew what I was doing. So [00:10:00] she asked me to help her and I said, sure.

Didn’t even think twice about it. We sat down on a Friday night to look through her finances and at the end of it she was like, I’m so sorry to make you work on a Friday night. And I said, without even thinking. I was like, are you kidding? I love this stuff. I was like, oh. I should pay attention to this, right?

Because like I said, I was still trying to figure out what I wanted to do with my life at that point, eight years after graduating college. So I did, I looked into it. I paid attention to it because you know, you’re old saying of you love what you do, you never work a day in your life. So I was like, okay.

But at that point you think finances, you think financial advisor. So that’s where my mind went to, and I started connecting with advisors on LinkedIn, asking to pick their brain about the industry, find out more. Pretty much one thing led to another. Everything just again clicked, fell into place, everything felt right. From the time I met with my friend to the time I signed on with my original firm to start studying for my licenses was less than two months. Yep, this is it, like, [00:11:00] this feels right. I’m all about feelings. You know, so I went into financial services, got fully licensed as a financial advisor, doing investments, retirement planning.

But again, people just kept gravitating to me for budgeting and I just kept realizing like, oh, I really enjoy this. So I just kept doing it and decided that, you know, there is so much power in having control of your budget and knowing your numbers, that was what I was really passionate about in the financial space.

I mean, that’s an interesting story and I love how you kind of followed what you love to do and so having you from helping someone with their budget to being a financial advisor. And then now you are still an advisor, but you certified money coach. Can you share a little bit of the difference of the advisor role versus the coaching role and like why one person might go to, you know, that one hat versus the other hat? 

Honestly, we’ve had people in both situations. For the advisor role, that is really people that pretty much have a. A good [00:12:00] understanding of their day-to-day expenses, where their money goes, they’re spending less than they’re making, want to plan for their bigger goals.

So buying a house, having kids, retirement is always the big one, obviously for that piece of it. So those are the long-term planning aspects that we look at. For the coaching side, it is more of the day to day, every single day, where are you spending your money? What is it going towards? You know, the big question is, are you spending more than you’re making?

‘Cause most people are when they first come to me, like, it’s a lot of handholding. I meet with my clients on a weekly basis to start with, and we really look into, where’s your money going? But also, why do you spend the way you do? Or why do you think about money the way you do? How did you grow up with money? Because all of those deeper things are what’s affecting how you’re spending your money. So we can sit around all day long and I can say, oh, you shouldn’t buy your lattes every day or you shouldn’t buy presents for people. But until you [00:13:00] understand why you’re doing those things, it has more of an impact.

So we dive pretty deep on the coaching side.

Dr. Barb: It sounds like coaching therapy or money therapy.

Lindsey: It really is, and there is actually a financial therapy designation. Which I’ve looked into many times, but never gotten so, so, yes, it is basically financial therapy. I just can’t call myself a therapist because I’m not licensed. 

Dr. Barb: Yeah. Because so much of the reason why people kind of get themselves into trouble or whatever, first of all, it’s because we weren’t taught how to use money. That’s a big part of it. And you know, no shame, no blame. And the other part is so much of our childhood experiences is woven into the fabric of how we think about money.

Our knee-jerk reactions to how we either spend or don’t spend money. Our emotions around money, and it’s so innate that we just think it’s normal.

Maggie: You don’t know any other way sometimes.

Dr. Barb: Yeah, you don’t know any other way. And sometimes that, I think it roots its ugly head when you’re [00:14:00] in relationship with somebody else who thinks quite differently about it.

And then you kind of come to heads on why, why? Like you might have a spender with a saver or you might just have things where people don’t align and then they have to start thinking about unpacking, why do you think there’s so much scarcity? Or why do you think we get to spend this way, or whatever it might be?

And then that’s where they come to you, Lindsey, and you can start helping them unpack it and really realize what’s going on.

Lindsey: Right. It’s that awareness piece, and that’s one thing that I say to my clients all the time. It’s about becoming aware of what you’re thinking, how you’re feeling, how you grew up with it. Right? Where did these things come from? Because again, yes, you’re exactly right there. These are habits you’ve built over decades and you don’t even realize it.

So the first thing is we’re going to find them, become aware of them, so then we can start to change them.

Maggie: And give ourselves that grace that it’s not gonna change overnight. It took 20 years to build. It’s gonna take a, you know, maybe a year or two to knock down at least. 

Lindsey: I say that all the time. You did not get here overnight. You will not [00:15:00] get out of this overnight.

Maggie: I wish we could.

Lindsey: I wish we could, which is so hard because, we’re in such a instant gratification society.

Dr. Barb: Oh my God, yes.

Lindsey: We want to be out of it overnight, but it’s just not gonna happen.

Maggie: But Instagram tells me I can be.

Lindsey: Well?

Maggie: So I know a lot of people kind of avoid the whole budgeting aspect because it usually leads to this like, old mentality of just being really restrictive. And so how do you kind of reframe that belief? So it feels freeing and happy versus limiting.

Lindsey: Yeah, That’s a great question. That is one of the most common pushbacks I get is that budgeting is restrictive. It’s all about saying, no, you can’t do what you want. You can’t spend money on fun things. But what if we flip the script around and say, instead of saying no to everything, budgeting is actually about giving yourself permission to say yes to the things that are actually important to you. So again, it comes back to that awareness piece. We start with looking at where you’re spending your money really doing a deep dive and saying, is this important to you or would you [00:16:00] rather put it towards this other goal? So, it’s really all about the clarity that you can get when you start budgeting, because then you can be intentional with your finances.

Dr. Barb: Yeah, and it’s like, Hey, you know. Do you like when the lights go on? When you flip that switch? like when you think, oh, I have to pay all these utilities. Well, hot running water is really nice on a cold night when you wanna take a hot shower, so how lucky are you that you can just step in there and take it so you realize how lucky you are that you.

Get to pay your utilities. Right. And make choices like that for sure. That’s great. And so talk about moving from reactive to proactive with money. So what does that shift actually look like in a day-to-day life?

Lindsey: So that’s where I love the budgeting tool that I use with all of my clients, which is called YNAB, stands for You Need a Budget, and it’s basically a virtual envelope system. our parents might have taken out an envelope and written groceries on it and put cash inside of it.

It’s a digital version of that, so you [00:17:00] can only budget money that you have. But the key to that is it’s a real-time system so you can connect it to your accounts so it pulls in your transactions. So when you spend money on groceries, you can see in real time, ‘ oh, if I put a hundred dollars in there and I spent 25, I have 75 left’. Cause I always like to describe it as kind of like the old way of budgeting would be, I’d sit down on the first of the month and I would say, I expect to get paid $5,000 and here’s how I think I we’ll spend it. Most of the time you put it away for 30 days, you forget about it. You come back at the end of the month and say, ‘ okay, how would I do?’

At that point, you can’t change anything. YNAB is meant to be a system that you use on a regular basis so you can see, do I have money in this category or not? And that’s one of the keys to being successful with it, is finding the money before you spend it.

Dr. Barb: So it’s kind of like if you only have $75 in that envelope, even though it’s virtual and you’re at the grocery store [00:18:00] and you spend 82. You gotta find seven more dollars somewhere.

Lindsey: Exactly. So it’s again, going back to being intentional with where can I move $7 from, or am I not going to spend $7 because this other thing is more important, and I’d rather keep the money there.

Dr. Barb: You’re very, very close to watching your money every single day. Then.

Lindsey: And in the beginning, some people have to be like, my husband and I were there, there were times years ago where we would be in the grocery store. He would have his phone out adding prices up, and we’re making decisions on whether or not we should be buying these things. Like what is our total going to be?

Maggie: And so like, what if it’s the 14th, you get paid the 15th, you’re going to the grocery, and so like, you know, more money’s hitting tomorrow. Do you like restrict yourself then? Do you know what I mean? Like that kind of like cusp situation where you’re like, I just need to get groceries for the week.

I’m getting paid tomorrow. It’s all gonna wash out.

Lindsey: Kind of depends on the situation. So in the beginning you might have to be like, well, I have to buy [00:19:00] groceries, I have to put it on a credit card. I know I’m getting paid tomorrow. I’ll fill the category up tomorrow. In an ideal situation, your paycheck that you’re getting tomorrow is funding next month.

Dr. Barb: Oh,

Lindsey: So you’re not even worried about what’s coming up in the next week, the next two weeks. You are what they call in the YNAB world, you’re a month ahead. So you’ve broken that paycheck to paycheck cycle. 

Dr. Barb: I like that. 

Maggie: That makes sense. I’m kind of interested of, like, you became a YNAB coach and you say it’s kind of confusing to learn and so I feel like some people within an app, and if you’re like, it’s confusing to learn someone needs to coach me on an app like that sounds like a lot, like an app should be intuitive.

So like why is there so much coaching needed around it? And I feel part of it is like this whole mental game that we have with money. But like, can you give some more insight in there?

Lindsey: Yes, so like I said, it was confusing for me when I first started. I heard about YNAB for the first time in 2017. I think two people told me about it in the same day. And I was like, wait a minute. How have I never heard of this software? So

of course I’m going to [00:20:00] go deep diving into this. And the biggest thing is changing how you think about budgeting.

It’s a zero based budgeting system, which to most people may not mean anything, but it’s really goes back to that you can only budget the money you have. So if you have $2,000 in your checking account, or if you have $200 in your checking account, that’s all you have to work with. Whereas going back to that old school budgeting, oh, I’m gonna get 5,000 this month, so I’m gonna just budget it all, budget it all. Actually just made a video on this, like the most common mistake I see people doing.

So it’s just shifting the way you’re thinking about budgeting from that first of the month doing everything and then putting it away to this real-time system we’re interacting with on a daily basis.

Maggie: Yeah, that first month system never would work. Especially ’cause it’s like, I forget that someone’s birthday’s on the 22nd, or, I didn’t know I wanted to go out to dinner on the 27th. Like I didn’t know Billy was coming to town. Like, who knows? Like, I was always like, how am I supposed to [00:21:00] predict what I’m gonna do this month?

I mean, I know vaguely, but not like per the dime, and so it was always very confusing and not very successful in that way.

Lindsey: where you can start to flip the script with YNAB Because you know you’re going to go out to eat someday. You know you’re going to have friends come, you know you’re going to travel, you know you’re going to have car repair bills and medical expenses, and vet bills. So you start putting money into all those buckets.

 Maybe it’s not right away. Again, maybe you don’t have that luxury right in the first couple months that you’re using it. But over time, that key piece being, if you’re spending less than you’re bringing in. So let’s say you’re spending $3,500 a month and you’re bringing in 4,000. So you’re always gonna have a little bit more to start to build in those categories.

so the travel one, it just sits there for maybe three months until you do travel and then you have a pot of money to pull from.

Maggie: I’ve been listening to you for a while now on our money talks, on our different sessions. So I did make an account just for my [00:22:00] car and so I was like putting $50 a month in there and I was like, I know it’s not gonna cover everything, but I went to go get my oil change and everything else and it was so great just taking that out of that bucket and like still having all my extra money left over ’cause it wasn’t like a huge dent. Now they did gimme $6,000 more of work that they thought I should get done in the near future. So I might need to up that. But like for the tire rotation and the oil change, I was like, look at me, look at me.

Lindsey: That is called a YNAB win. You have the money waiting for a job. Like does anyone want to have pay money for their tires to be rotated? No, but

you have the money sitting there.

Maggie: And every time I’m like shocked how much it costs. Like even though I know every six months we’re gonna be in there, we’re gonna do the thing, you know? And so I was like, even if there’s more in this account, I know they’re gonna want it sometime. So I mean, and that’s like with vet Bills too. Like I can’t tell you when, but I know you’re giving me that face for listeners who are just listening and not watching.

Lindsey: I think we’ve had this conversation about how [00:23:00] much I’ve spent on vet bills this year.

Maggie: And it’s like you don’t know when it’s gonna come, but you know it’s gonna come.

Lindsey: I will quote my dad here. He always told me, everything in your life needs maintenance.

Dr. Barb: Mm-hmm.

Lindsey: And that was always a thing. And it’s like, okay, so, and that maintenance is gonna cost money, whether it’s pets, cars, your own body, your house, any of those things.

So yeah, they’re gonna happen.

Dr. Barb: But let me ask you this, so maintenance, so you wouldn’t have a maintenance account, you would have a maintenance for your house, a maintenance for your car, a maintenance for your pets in YNAB?

Lindsey: It depends. I have all of those and more obviously, but how much work makes sense for you? I have some clients who I don’t care what it is if it’s travel related. It’s just the travel category. For me, I break it down into, well, what’s accommodation? What was transportation? What was food?

What was dining out? What was groceries like? I get a little obsessive with it, but you can also work up to that point, So maybe you don’t have all these categories to start with because that’s overwhelming and you [00:24:00] don’t have all the money to put in it. But over time you can add a category and start adding your 25, 50 bucks to it a month because

that’ll be something when that expense comes up.

Dr. Barb: are these just categories in the app or are these actual bank accounts with, all these different 

Lindsey: There are just categories in the app. So that is the beauty of it, is that you don’t need multiple bank accounts. And it’s actually more confusing if you do have multiple bank accounts, because YNAB doesn’t care where the money is. Let’s say if you have two checking accounts and you have a thousand dollars in one.

Yeah, and 3000 in one, and maybe your rent is coming out and it’s $1,800. If you look at your categories, you have $1,800. But if it’s coming from the account that only has a thousand dollars in it, you will likely overdraw that account. Does that make sense? So in the YNAB world, it’s easier to have everything in just one checking account.

Maggie: And so do you recommend like [00:25:00] those longer, I’m gonna quote like longer term accounts like the pet fund and the car fund all kind of hold in a high yield savings account, and that way they earn some interest and it’s not like your normal day to day checking account.

Lindsey: Yes, because I was gonna say, all that being said, caveat to say that as you start to use the system, you’re going to build up money in your checking account, and all of a sudden you have few thousand dollars and it’s earning nothing. So over the last couple years, as interest rates have gone up, yes, I have a high yield savings account.

It’s just one bucket for all of the other categories. So in our checking account, I just keep, you know, a few thousand, but the high yield is sitting there with thousands of dollars in it, just making money. But I can see exactly what it’s all earmarked for in YNAB.

Maggie: And then my last question on this, on this before we move to the next question is are you building an emergency fund on top of this? Because I feel like a lot of these things are kind of like your emergency fund for the pet, your emergency fund for the car, you [00:26:00] know your emergency fund for the house, and so are you milling an emergency fund on top of that?

And how the heck are you saving that much money?

Lindsey: So that is a highly debated question in the YNAB world, and you’re exactly right that in the sense that if you’re saving for all these other things, you don’t need an emergency fund. 

Dr. Barb: Because that is your emergency fund. 

Lindsey: That is your emergency fund. That being said, I do have a separate emergency fund because my husband and I are both self-employed.

It’s more of a paycheck fund if something were to happen and we couldn’t pay ourselves this month, it’s going in there or in the case that just happened recently, we had $3,000 in the vet bill, but we spent 3,900. So I took that 900 from our emergency fund.

Maggie: And I appreciate you kind of being honest of like those envelopes are not always as full as they need to be. I mean, those pet bills, I mean, you never know. You could have three grand and one day they need 10. You just never know. 

Lindsey: We could have a whole episode about the money we’ve spent on a cat this year and how our fund has gone up and down. Like I wrote an email on it, I think maybe in like February or [00:27:00] March where I was like, I started the year with $1,200 and vet bill funds, and we’re at about 50 now.

And it’s been more since then, so.

Dr. Barb: Wow,

Lindsey: The win being, I only took $900 from our emergency fund. Mm-hmm.

Maggie: Yeah.

You’re prepared. Yeah. And so many women who are listening are juggling family, maybe businesses caretaking and you know, everything in between. So what’s a simple budgeting habit that can help ’em make money decisions with less stress and more clarity.

Lindsey: So the very first thing that I have all of my clients do has nothing to do with numbers or money. It’s about finding your motivation, finding your financial why or a goal that is more important to you than the discomfort of budgeting or looking at your debt numbers. So I always tell them like, find something that really resonates with you, that like punches you in the gut and you’re like, that’s why I am doing this, because that goal is more [00:28:00] important than all of these other things. 

Dr. Barb: What do some people say?

Lindsey: So the one client that came to top of my security, peace and joy, that is hers. Yeah. Some of it’s just financial freedom, not having to worry about can I pay for groceries this week. Ours right now is a property in New Mexico, so my husband and I went to New Mexico a couple months ago.

 And both totally fell in love and we’re like, we were joking around like, oh, wouldn’t it be cool to like buy a property out here? And then we were there for a couple days and we’re like, but actually, like, what would we need to do to make this happen?

Get our the YNAB. 

So while we were there, I put a category in our budget for a New Mexico property.

And just the other day my husband was going, my husband’s a runner. So he had wanted a new pair of running shoes and he was running some errands and he was going out and he came back and he was like, I decided not to buy the shoes. And I was like, why not? He’s like, well, I was looking at the category and I saw I didn’t have enough money in my running shoe category ’cause yes, he has a running shoe category [00:29:00] and I was thinking about a New Mexico property. That was just like, I’m so proud of you.

Maggie: You are thinking about us.

Lindsey: So it just made the decisions easy, right?

Maggie: Yeah. I mean it’s definitely your driver of what gets you every day. Right. And so, that’s awesome. I love that. And we wait to come visit you in New Mexico. 

Dr. Barb: Wonderful.

I think this has been really interesting. I’m glad we dug into the YNAB, because I know it’s such a unique, way to budget and you’re the pro to ask and dig into it. So I’ve learned a lot already from it, so super cool. And what I love the most, I think, is it really keeps you financially conscious and focused on your specific goals.

I mean, on a day-to-day basis, which I love ’cause so often we get kind of, you know, yeah, I have this goal, and then when paycheck time comes, you kind of flub it a little bit or ebb and flow, but really with what you’re doing, like your husband did, you look daily on what’s the best way to really focus [00:30:00] on our funds, our limited funds that come in.

How am I making the best decisions for what we wanna do for our families, for our goals, short and long term, you know, you’re really making conscious decision and I love it.

I’ve heard it said that the numbers around money are not emotional. The numbers are data. They give you information. So looking at the numbers and saying, I don’t have enough for my shoes that I want, is helping you make those informed decision.

Maggie: I’m glad we’re kind of doing this closer to the end of the year. So like people could, you know, maybe download the app and kind of start like a new year with the app and give it a try at least for a year ’cause these things, you know, they do take a second to implement.

They’re not gonna have magic in a month. I mean, you might, but it takes a while to get into the routine.

Lindsey: The other thing I tell clients too, like kind of how you mentioned before, like how do I know what I’m gonna do this month or next month? Like it really does take a full year to see what you really spend money on ’cause there’s always that Costco membership that comes up that you forgot about or that auto insurance renewal.

So it’s okay to add those [00:31:00] to your budget as you go because it’s a living, breathing thing that’s flexible and not rigid and restrictive. 

Maggie: Yeah, if you could remember everything that you’re gonna pay throughout the year, damn, that’s impressive.

Dr. Barb: Well, yeah, within the whole year. Then the next year everything’s been accounted for, for the most part. Right. You are strengthening that muscle right over a whole year and getting into that routine, which is really super cool.

Lindsey: Or maybe once you realize you paid off your phone, you start putting that extra into a new phone fund.

Because that will come up again. You’re going to get a new phone, right? Does it need to be the newest, latest, greatest, most expensive one? No.

Maggie: Maybe

Lindsey: It 

depends. 

If that’s your priority, maybe.

Maggie: The apple does not fall far from the tree. No. Um. No. Lindsey, this has been a great conversation and so I know you do coaching with people if they want, you know, more information on how to do YNAB. But you also do some videos on YouTube as well so people can get some tips to get started.

Lindsey: Yep. I have [00:32:00] recently started a YouTube channel so that I can do some YNAB videos, because like I said, it’s a little confusing to set up, but if you have somebody walking you through it, it’s so much easier. So I have a YouTube channel. I have a podcast that I’ve started for myself as well. And then everything I do is on my website as well.

And there’s tons of free resources that you can find there to get you started.

Maggie: We’ll have all that in the show notes, but before we close out, we have to ask you, Lindsey, what is your own definition of financial freedom?

Lindsey: Well, financial freedom, or as I like to call it, financial exuberance. It’s really a place where you are using money as a tool. It’s not a burden on your shoulders. It’s a tool that helps you live your greatest life. You know, maybe that’s a space where you can build a business. Donate to causes that you’re passionate about, but really most importantly to me, I want to create a ripple effect around the world because money in the hands of women can have powerful impacts, [00:33:00] not only in our own community, but beyond.

So I want to get women to that place so that they can be impacting the greater good.

Maggie: Say it louder for the people in the back.

Dr. Barb: Amen sister.

Maggie: and Have you ever pet an elephant?

Lindsey: You know, I’ve actually been to Africa and was on an African safari, but did not see an elephant.

Maggie: Maybe we gotta get Africa back on the list or just the local zoo. This has been great. Thank you so much, Lindsey for coming on, sharing your expertise. Check out her podcast and all her good information in the show notes. And until next time, be financially fearless.

Outro: You’ve been listening to Women Money, the shit we don’t talk about. Now it’s time to take what you’ve learned and make bold moves towards financial independence. Stay in the know by joining our newsletter for exclusive tools, resources, and updates that keep you financially fearless. Head to PurseStrings. co and sign up today. Need a financial professional who gets it? Turn to PurseStrings Curated Directory, [00:34:00] your go to resource for financial experts who know how to put you first. Love this episode? Leave us a review and help us empower even more women to own their financial power. Until next time, be financially fearless. 

Setting Holiday Boundaries Without Busting Your Budget with Lisa Chastain

Setting Holiday Boundaries Without Busting Your Budget with Lisa Chastain

The holidays don’t have to break the bank or your sanity.

This week, we’re joined by Lisa Chastain, a renowned expert in personal finance and dedicated to empowering passionate and successful women to overcome the shame and guilt surrounding their finances. Lisa has built her entire career supporting individuals to rewire their money mindset and adopt a strategic framework to focus on healthy spending rather than restrictive budgeting. 

Lisa shares how childhood experiences shape our holiday spending habits, why quality time beats quantity of gifts every time, and the five money personalities that show up when December rolls around. We also dive into her favorite holiday hacks, like stacking credit card points, creating “holiday-only” savings accounts, and forecasting your finances months in advance.

Whether you’re worried about overspending on gifts, feeling guilty about saying no to parties, or just wanting to make this holiday season more meaningful, this conversation is packed with perspective shifts and practical tips you can use right now.

Follow & connect with Lisa:

Here’s some of what we discuss in this episode: 

00:00 Intro: The Ultimate Mantra
00:46 Navigating Financial Independence
01:03 Guest Introduction: Lisa Chastain
02:03 Setting Holiday Boundaries
04:17 Shifting Holiday Mindsets
07:47 Money Personalities and Holiday Spending
11:23 Strategic Holiday Planning
15:15 Credit Card Points and Holiday Savings
19:45 Values-Based Holiday Planning

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Resources

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Episode Transcript

(This transcript was generated using AI, so please excuse any misspellings or errors)

Barb: Maggie, what’s your favorite holiday memory from when you were a child?

Maggie: It’s all about the magic. First of all, I still love like stockings just because it has every, the little things that you need. You never know. I just love a little goodie. But one year, we were younger, we got you guys up out of bed, blah, blah, blah. Went downstairs, did our Christmas thing.

And of course dad was like, you know, the story. Dad was like, I think I heard something upstairs. And so we went upstairs and there was like this big chest there for you as a gift. And it was just one of those things, like we had no idea how it got there when he did it. Like he seemed to be there the whole time.

And I just remember being like. What the heck? Like how did that happen? Because usually, not usually, but

Barb: Always, you can figure it out. That’s what you were gonna say, right, Maggie? Yes. I know you little booger. You can always figure out a surprise.

Maggie: try to, I love to be surprised, [00:01:00] but it just is like I’ll end up having to grab something. Or like one time we were looking all around the house for something, so like, I saw the TV that you guys bought, and I was like, no, I didn’t know. But that one I was like, I had, and it was one of those things like I don’t really care about a chest, and it wasn’t even for me, but I’m still just like awestruck of how it happened.

The magic.

Barb: It was magic. It wasn’t there and then all of a sudden it was, and you didn’t know how it happened. So you were probably very frustrated. ’cause you know everything. You were a little girl that always figured everything out before we could even surprise you. That was the problem.

Maggie: but I still love a surprise, so sometimes I just try to pretend like I’m not even, I don’t even try to look, ’cause I want to be surprised, like I have to hold myself back. But I know I’d love a surprise later.

Barb: Yeah. Well, and I I remember when we tied all the packages up.

Maggie: Brown paper packages tied up in string.

Barb: Yes. That’s what we did one year

And then we’d always play spoons right in front of the fireplace with our dog, Bachi. Who [00:02:00] always wanna sit right in the middle. Right. And you guys would always make cookies.

Maggie: Yeah, it’s always my thing is making some cookies. I’ll feed you guys some cookies. Anyone who’s listening. ’cause I usually like to make at least five kinds, but in a house full of three people, that’s a little aggressive.

Barb: It’s a lot of cookies. Yeah. And they’re great. And then nice Christmas morning breakfast.

Usually a nice strata and a coffee cake, all homemade. And nice, hearty, healthy winter walk outside with the dog.

Maggie: And then you would usually take a nap and make us all watch the sound of music.

Some reason women your age love the sound of music. I don’t know what it is, but like your generation, the hills were aligned.

Barb: They’re alive, not aligned.

Maggie: They’re straight hills. Okay? They’re all in a row.

Barb: And I didn’t hear you say one thing about a gift.

Maggie: I mean, we had some good ones, but yeah, it was always the magic behind it. Like one year we got a game cube, which was crazy and we’re like, it doesn’t fit in the [00:03:00] tv. ’cause the TV didn’t have like the red, yellow and white little pro things. It was a really small tv and you’re like, go down and just double check. There was a new TV with the three little prongs in it and we’re like, look at that. It was magic.

Barb: I know. I just wave my magic little wand.

Maggie: I know you do. That’s always you up all night putting together the toys. Loving to stay up late

and put some magic.

but.

I know the holidays can be stressful for people as well, we have these great memories, but I know there’s a lot of stress and a lot of hard work and a lot of anxiety sometimes going into it, of making sure everything’s done. But we’re just gonna flashback and remember why we’re all here.

And that’s really to enjoy the time, enjoy the magic, and it’s not always about all the spending.

Barb: No. And after this conversation with Lisa, I’m really taking away, the memories of. When we went downtown and got some hot chocolate, went to the little outside mart, even though it was so darn cold, but we had some nice hot chocolate and we just [00:04:00] strolled through the cold and things like that.

Those are memories that I cherish and love and remember and really wanna delve more into those types of memories. You and I took that little holiday bus one night member around the city and things like that, which was so beautiful and fun. And just those types of events and time spent together are really what’s fun around the holiday time.

Maggie: And I think this is also a great time. I always have to remember that some people do love to give and I have to let them love to do that. It is their love language and I have to let them do their love language.

Barb: people don’t have to feel pressured to give 

Maggie: No, but you know, you gotta let people do what they wanna do. I’m gonna wanna push cookies on you.

That’s the way it is. Not everyone wants a sugar. I do.

Barb: well, let’s 

get into what Lisa has to say. She has some amazing, great vibe around great ways to engage. holidays and not be stressed out about money.

Maggie: So put your feet up and take a listen.

 

[00:05:00] Gloria Steinem once said, we will never solve the feminization of power until we solve the masculinity of wealth. Barbara Provost and Maggie Nielsen are the team at purse strings that will help you navigate the ins and outs of financial independence so that you can be financially fearless. This is women in money, the shit we don’t talk about.

Maggie: For this episode, we are thrilled to have Lisa Chastain with us today. So before we dive into all about, setting holiday boundaries, without busting your budget, could you share a little bit who you are and what you do with our community?

Lisa: Absolutely. I’m a full-time money mindset coach, and I’m on a mission just like purse strings for women to be the leaders of the world financially, which is gonna take some mindset work for us to get there. Wasn’t always great with money. I’m a blue collar girl, [00:06:00] born and raised here in Las Vegas, and so just like my dad says, I was raised in the school of money by some hard knocks through financial failure.

Even as a financial advisor, I had so many things that I had to learn about money and what I’m really passionate about mechanics of money, they’re important, budgeting, cash flow, those kinds of things. But my heart is with helping women understand why they make the decisions that they make, really getting to the root cause of what motivates us financially.

And so I’m really excited to hop into this conversation about the holidays today.

Maggie: Yeah, we’re excited. As I know, the holidays can bring up a lot of emotions, especially a lot around money and spending. It can kind of be like a financial minefield. So how do people shift from like the stress and guilt to setting clear healthy boundaries about spending?

Lisa: So I’ll take you on a journey because I love having this conversation with my clients and also with different groups. If you individually think about what was most important to you and [00:07:00] what you remember about your holidays, most people I ask that question to is not around the number of toys or gifts that were under the tree

Almost always when I ask point blank to someone, what do you remember about the holidays that you want to hold onto? It’s the memories they have with their family, and I think that’s a great way to cut through the noise and the chaos of the spending frenzy and all the marketing that we’re getting from different people who want our money for the holidays. It’s a huge time of year. I get that. But before we jump into spending, let’s think about and be intentional about what are the memories from our childhood that we’re trying to recreate, and is that really what we want? Are we just operating out of a program from our childhood that’s what we should be doing?

And that’s a game changer for a lot of my clients.

Barb: Yeah, I get that. Because holidays are so different for each one of us, depending on. Our family of origin and how we were brought up. And I’ve said this before, but you [00:08:00] know, I’m one of 13 children, so you can imagine our holidays were quite different than the holiday I tried to create for my own children, which was two, so, very different and in so, so many ways.

Always wanting to make sure it was, of course, like we all do, special, meaningful that, I always wanted to make sure every holiday had like an extra special gift that they remembered that exact holiday for. I actually hate the holidays for that reason. It’s so stressful.

It’s so, I need one more this, I need one more That, did I get enough? I’m counting who got what, and it’s never enough. You feel like you’re never done.

Lisa: Yeah, that’s scarcity. Talking right there, talking about money, mindset, that scarcity, that it won’t be enough. And let’s hone in on our children for a minute. What do we want for our children? We want them to know that they’re loved. Without even realizing it unconsciously, we’re connecting and attaching what we spend on them and what we give [00:09:00] them to love, and they don’t need any of that to feel loved.

So one of our favorite holiday traditions is we go out and serve. Because we want the holidays to be about so much more than what they have under the tree. And actually now that my boys are teenagers, we go to experiences. We’re taking our kids to Disneyland. We’re not gonna fill the tree full of gifts.

Yes, that will require us to spend some money, but it’s quality time. And the research backs this up when it comes to spending. The more you spend on experiences, the happier you are versus the things.

Maggie: that makes so much sense. I mean, and you think about like any part of your childhood, the big things that pop out are always like a family trip, big or small, even if it was like a road trip to see someone a couple hours away, it was still like, remember that bus stop that we saw and all those people, or just some goofy things that you can’t even plan for or pay for.

It’s just like the adventure along the way. How do you kind of shift though from. You have your children, but then you have everybody in your life that you feel like you have to get something for the house cleaner, the mailman, the [00:10:00] babysitter, the teacher, all these people where it’s like, that is where I feel like the budget breaks because then you’re like, I don’t remember if I got something for them.

Did I get something last year? Blah blah, blah. And people are putting stuff out for the Amazon guys, and it’s just like, alright, like where, I get that everyone wants to feel seen, but then it’s like, alright, now, like, come on.

Lisa: Yeah, it becomes a tit for tat, well, you got me something so I have to get you something. And in my twenties for sure, I was in that rat race, if you call it that, of I wanna make sure that someone gets something then it always goes back to.

Something maybe that we’re imagining from childhood or Disney taught us this, that there’s this magic of opening a gift on Christmas morning. And Scrooge will tell us that it doesn’t matter. That’s not the thing that matters. At the end of the day, tiny Tim taught us everything. That it’s the people in our lives that are most important.

So the question becomes, what can we do then? To make someone feel appreciated and [00:11:00] loved. If it’s not buying a gift, a simple letter of appreciation or taking a walk with someone, quality time trumps physical objects when it comes to showing our appreciation for people, which also requires you to be strategic with your time.

I love my husband for so many reasons, and this is his holiday tradition. He bakes pies. So we don’t give traditional gifts. We don’t spend time buying gifts for the people that we love, but the people on the list know that there’s a blueberry pie coming for them and they cherish that.

that doesn’t cost a lot of money. But everybody knows that Jimmy’s gonna bring ’em a blueberry pie.

Maggie: And how many blueberry pies are you gonna get? I mean, you’re not gonna get any doubles, sadly, almost. 

Lisa: That’s right, but you only get it once a year. Everybody loves it. So I think that we’re in a great space and place in our culture and as women to just reimagine and revisit what the holidays are all about altogether.

Barb: I love that reframing of it and really thinking outside the box instead of just buying [00:12:00] something off the shelf, being more, human, more personalized, more thinking about, taking a walk or writing a note about. A memory or something that you just would love to say to someone that maybe you just didn’t have time to say before.

So that’s really beautiful. I love it. And if you’ve talked before about ditching, like strict budgets, right? And focusing on a money personality instead. So can you share a little bit about that and how that plays into managing holiday expenses without feeling restricted?

Lisa: Yeah, every money personality’s gonna have a different attachment to what they want to spend. And I’ll give you a good example of this. So there’s five money personalities in my world, and there are lots of iterations of this, but in my world, we keep it pretty simple. We have the saver, the giver, the spender, the dreamer, and the avoider.

You can imagine with each five of those personalities, who is going to value what, when it comes to the holiday season. I have a client they live in New Jersey. The wife is a [00:13:00] spender. The husband’s a saver, he’s very diligent and thoughtful in the way that he spends money.

And also he doesn’t need a lot of material things. He’s not a materialistic kind of guy. And so for Christmas, when it comes to their two kids, this is where they fight. The most because he’s telling her, babe, like we just don’t need that much. Let’s just get them one quality thing because savers think in terms of quality over quantity.

And she says, that’s not how I was raised. Spending money is my love language and we’ve gotta have all the gifts because that’s what we did as kids. So it almost always goes back to childhood and how we learned how the holidays are supposed to be, and each of these money personalities are going to have different attachments based on what they value.

Most importantly, what they believe when it comes to money. The Dreamer money personality has a different mindset With money. The avoider is going to avoid the conversation altogether. And so that also pertains to our individual strengths. And when we look at the disc profile, there’s other [00:14:00] kinds of assessments out there.

 People have different strengths when it comes to money. A saver could be based on their strengths, a good budgeter, but they also could be holding the purse strings. And like choking the other partner by saying, no, we can’t spend any money at all, even though we have millions and millions in the bank. So we gotta check ourselves on that.

And to be honest with you, most people that I know and work with might have a budget, but they don’t really follow it strategically. So I prefer to go back to a vision for the holidays and start with that. What is our vision for the holiday? What’s the experience that we want to create with our kiddos?

What’s most important to us about this holiday season? And realize on the national average, per individual, right now in America, it’s $800.

Barb: Wow.

Lisa: Now for a family of 13, that would add up pretty fast. Right?

Barb: That wasn’t what was spent. That maybe total out of everyone, But I, 

Lisa: I would say that the reason for that is that we’re not being [00:15:00] intentional. We’re just on the go train. That money equals happiness and that these gifts are going to equal something. And that’s just not the case when it comes to research and psychological studies. So be mindful of that. And ask yourself this before you spend any money.

Is it worth it? Is it going to be worth going into debt? Is it going to be worth taking money outta savings? Only you can answer that question.

Barb: Yeah, for sure. And the other thing I felt, or I saw was when my children were young, was the. Kind of keeping up with the Joneses, especially when the children are like, this is the biggest toy out there and everyone is getting it. That’s a tough place to be because sometimes those toys are very expensive and hard to find and all of that.

Right. So that was a tough time, but I’m with you on the experiences though, too.

Lisa: When it comes to budgeting, the best thing you can do is get ahead of it. And if we know, the national average is $800. Now would be the time listening to this [00:16:00] episode in this moment to understand if you’re not budgeting, I prefer financial forecasting. I prefer to look at my finances six months ahead of time where I know exactly how much I have come December or November.

And so if you know that’s the national average that we’re working with, what do you have? Versus what don’t you have? That’s a quick reframe for you to look at as a family. Okay, well what do we have to spend on Christmas? And then how do we manage that and how do we plan for that? That’s a way more fun conversation versus looking at a budget and saying, well, we don’t have anything.

And I think sometimes we default to that and that’s not a helpful or healthy money mindset in my opinion.

Maggie: $800, I would’ve guessed higher. A hundred percent. I mean, as a single person, I can see spending 800 between like family and stuff, maybe a little less, but like if you had kids and stuff, 

Barb: Wait, isn’t that 800 per person?

Lisa: 800 per person.

Maggie: like you spend on each person.

Lisa: 600. It’s 600 to $800 per person, which is similar to the back to school spending.

Maggie: [00:17:00] Oh.

Lisa: And it just keeps going up every year, of course. ’cause electronics are more expensive. Kids want those kinds of things. That’s my least favorite kind of financial advice to give is do this, don’t do this.

It’s just a more of a, like, can you be more thoughtful about it? And at the end of the day, what’s going to matter most? The kid in that moment, yeah, they might realize that they’re not getting the iPad or the thing, but over, over the course of time, it ends up evening out in experiential happiness and memories that they’re making because kids wanna spend quality time with the people that they love the most. 

Maggie: So many of us feel pressure to say yes. To everything during the holidays. So what mindset shifts help you kind of say no without the guilt and sometimes without the fomo?

Lisa: That’s a tough one. And I think it’s going to depend on what stage of life we’re in and realize that every decision that we make is emotional. It’s hard to take the emotions out of it. So when it comes to fomo, future pace yourself. This is a neurolinguistic programming strategy. And ask [00:18:00] yourself this, is this going to matter when I’m dead, like hardcore?

Probably not. Okay. And if it is FOMO or the pressure of saying yes to everything, realize that your mental energy and your physical wellness matters more than anything. It serves no one for you to run yourself ragged in the holiday season. Again, that’s scarcity. We wanna be abundant and abundance means that I have self-love, I have boundaries, and I understand the role that I play in these people’s lives.

Renegotiate if you can’t make it to every single holiday party, pick the one that’s most important to you with the people that you know you’re going to be really happy about being around. Start there and renegotiate anything. Say no to anything that isn’t going to matter to you when you’re dead.

Most of it will not matter.

Maggie: Yeah, I’m thinking like those old holiday work parties I used to go to that were just like, now Barb and I, we just do a little celebration. But when some of those, it’s like we’re, even if you’re trying to show face to be good at the [00:19:00] business, it’s like, ah, this is not where I would like to spend my energy right now.

Especially when you have a thousand different things to do and you’ve already seen a thousand different people and you’re like, this is not the one I’m gonna say yes to.

Lisa: Yeah. I talk about a general generational conflict. I think that we learned a lot from the boomers in terms of obligation. And millennials, but more so Gen Z right now are basically saying, I don’t subscribe to those philosophies. No, thank you. I think we have a lot to learn from Gen Z and their ability to put the boundaries in place and just realize that we don’t have to be everything to everybody.

Maggie: Yeah, that makes a lot of sense.

Barb: So what’s one surprising money habit you encourage? That actually frees people up during such a busy season.

Lisa: Credit card points.

Barb: Oh, say more.

Lisa: Yeah, we just had this conversation in our mastermind with a gentleman who came and taught us all about the ways that you can maximize credit card points, but how cool would that be? Let’s just say that you find a really good cashback card [00:20:00] and for the entire year. So I do this candidly, and I have a few different places where I like put money away.

For the holidays. Acorns is another place where 25 bucks a week goes into my Acorns account and I just stack the cash. So lots of different places you can kind of squirrel it away. But with credit card points, if you had one great cash back card, and there are a lot that are on the market right now, even for using your debit card, you can get cash back and you can allocate those points or that cash back for the holidays.

Then all year long, starting right after the holidays, you can start accumulating those points and seeing there’s different times in the year too where you can use those points and maximize them. So how cool would that be? You could earn points in cash back and then use those for the holidays. And then girl math, it’s basically free,

Barb: That’s brilliant. 

Lisa: Yeah. So use the hacks that are out there. Credit card points didn’t exist 20 years ago, but they do today. And so I’m not really a hardcore, no credit cards, [00:21:00] all kinds of things. It’s just let’s use what we have available to us. And Acorns, even Coinbase to a certain extent I invest in different with.

Discernment. I invest in different stocks and I am seeing those rewards, and then I cash ’em out for the holidays and we’re good to go. We just don’t have to stress about the holidays. We know they’re coming once a year,

Maggie: Yeah, we always act

Lisa: strategically, right? Like, oh my gosh, it’s here.

Barb: Back in the day when I worked at a bank, we used to have Christmas accounts. People would open them up, you’d get a little present almost when you opened them up and they would be like you would deposit a certain amount every month, $25, $50, whatever, every month. You’d open ’em up at the beginning of the year, and then at the end of the month you would draw all your money, it’d be closed out, and that was your Christmas money

they were actually called Christmas accounts. And they even had [00:22:00] vacation accounts too. So same difference. They’re not tagged that anymore. But you could use savings accounts that same way where people dedicated money towards these certain, places they knew that they would eventually spend their money.

Lisa: But I love the idea of points because we use ours for travel, but certainly for Christmas is brilliant because several hundred dollars is probably stacked up by the end of the year. That’s right. That’s right. So use the resources that you have available to you think ahead of time. Not everybody does that successfully, but let’s do that to the best of our ability. And I’m a huge fan. So instead of budgeting, that’s what I implement. I have different accounts for different purposes. I know exactly what money I have for the week, what I have money for the long term.

So by teaching your brain how to see your money, brilliant. Right? Open up an account that’s just for the holidays, stack money away every single month. You get paid biweekly or whenever you get paid, every paycheck put a little bit away, and then it’s less pressure. It’s a little bit easier. It feels [00:23:00] better.

Another thing I would suggest is to go back and look at what you spent on Christmas the last year and the year before. Give yourself some averages to work with before you set up some type of saving strategy. That helps a lot.

Maggie: Yeah, that way you actually have a real number to work with. ’cause sometimes we just pull one out of thin air and it doesn’t quite add up. But the points are so funny, and I know this could be a whole different conversation, but I was, bickering with my brother the other day. And we were talking about, he’s like, I don’t get how people get these, all these flights with their points.

He’s like, I never have ’em, because he always applies them to his credit card. So the bill’s smaller every month, and I was like, well, yeah, you don’t like build them up and spend them. He goes, well, yeah, but why wouldn’t I put them to my credit card every month? And I’m like, well, they’re not gonna be both.

You only get them once. Right? And so it’s just kind of really having that plan of like, it’s for the trip or it’s for, it’s like already pre allocating them as well, you can’t send ’em now and again later. So you gotta figure out how to, is it a trip? Is it Christmas? When are we gonna use ’em?

Or just every month.

Lisa: Sure. And I mean that [00:24:00] industry is super savvy now and you can transfer points from one place to the next and really maximize your points. So if you’re gonna go that route, I say maximize everything that you can, but coming in full steam ahead to the holidays.

Just be honest with where you’re at and come back to what is the memory that you’re trying to recreate. ’cause the whole point of that is that you can’t. And if you’re trying to recreate memories, you’re attached to something that is not realistic. So come back to self. Look at your values. Value-based planning, values-based living, what do you value most and operate accordingly financially.

Maggie: And I think that kind of leads right into our next question. ’cause we talk about, money freedom isn’t about perfection, it’s about intention and that self-compassion. And so how can that perspective, make the holiday season feel less stressful and more joyful? I know you said it’s a lot about thinking about what you want those memories to be.

What else would you add there?

Lisa: Talk to the people that [00:25:00] you love and ask them what’s important to them about the holidays. You might be surprised. So even your three or 4-year-old child is capable of communicating what they want. So before you go into debt, before you spend all the money, have open honest conversations now with people in your life about what they value and what’s important to them.

People have different money personalities, people have different love languages. And again, if all we’re doing is trying to manage other people’s expectations. Almost always someone is going to be let down in that conversation. So just come back around to what’s important and what’s valued versus expectation.

Because if you spend the Red Rider BB Gun, do you remember that movie? Okay. All he wanted was the Red Rider BB Gun. That’s all he wanted, and the end of the movie ended very differently. Then it being the red Rider BB Gun. That made him happy and he was obsessed about it, but when it came down to [00:26:00] it, it was spending time with his mom and his dad and his brother.

And I know he wouldn’t take that memory back. So we get obsessed about these things, but it’s really the people that we love at the end of the day that matter the most. So just remember that.

Barb: it’s so important and to keep that, it’s almost like we, we need a mantra for ourselves when we do get caught up in the holiday, chaos if you will. I’m not a spender, so I don’t even like the stores and all the shopping. In fact, we don’t do a lot of gifts. My husband and I, we don’t even buy gifts for anniversaries or birthdays or anything because that’s not important to us.

What’s important to us is just spending time together. Maybe we go to a nice dinner or we, spend time going to dinner in a movie or something low key. That’s all we need, but I can see where people get caught up in a lot of the, when you’re, I just see them at the malls, they’re just piling away the gifts and the bags and all of that.

But it’s almost like you need a mantra that’s I don’t know what the mantra would be. [00:27:00] Lisa, do you have one that would be kind of like, What’s important to me right now would be spending time with my family and not, something that’s purchased in a box or something like 

Lisa: Mm-hmm.

I don’t know about a mantra. I think that we could give that to our listeners for homework to really think about what would be the thing that would help you stay out of the chaos and be intentional because, I myself, I don’t love going to the mall and those kinds of things, but I know my husband is a spender because that’s his love language and that’s how he learned love.

So I wouldn’t wanna make him wrong for wanting to spend money, but what I can do to the best of my ability is communicate to him that’s not what matters to me, and that’s not my love language. And he can go and buy me the nice thing, but at the end of the day, what I care about is waking up and having breakfast together Christmas morning.

And my boys coming out of, they have bedhead and they’re rolling out, and the stalking sometimes is even more exciting because they went to bed and it wasn’t staffed or full, and now it is. And just some of those magical pieces. So I think the [00:28:00] ultimate mantra could be, will this matter when I’m dead?

And if the answer’s no, don’t buy into it. Remember that 85% of the world’s wealth is spent by women. And marketers know this, and they are targeting us now for the holidays. And you have to realize that in the consumer culture, you’re being targeted and it’s unconsciously back there.

So the other check, the reality check would be, is this what I want or is this what I think I should want? And be aware and conscious of that.

Barb: Or is this what a marketer’s telling me I should want,

Lisa: That’s right. Why are commercials, the commercials are so emotional for that reason. You see someone in a, they get a new car and you see their reaction and they’re so happy for those 30 seconds. But what you don’t see on the other end of it, which is what I see in my office, is the couple fighting about the new car because they [00:29:00] can’t afford

Maggie: It blows my mind. I’m like, if you are sharing a budget and bought one much less two cars without consulting each other, I’m like, are you serious right now? I would be pissed unless you paid that full price outta your own little piggy bank. Like, don’t add that extra bill. We didn’t talk about that.

That’s right. It’s madness. So shut it down. Center and focus in your nervous system. We do that work in my world too. Breath work and meditation and calm it down and just. Stay totally focused on what’s most important to you and you’ll have a happy holiday season ’cause you choose to have a happy holiday season.

Now I’ve gotta know, what do you like to make for your holiday breakfast?

Lisa: I don’t cook.

Maggie: Okay, so whatever someone’s making is

Lisa: What? Well, yeah, so Backstory is my husband loves food. He’s the live to eat kind of person. And I just eat because I have to. And so it doesn’t matter to me. And he loves being in the kitchen and he loves making those experiences happen.

So whatever Jimmy’s gonna cook, I’ll eat. 

Barb: [00:30:00] So for listeners who are feeling overwhelmed, just thinking about the holiday costs right now, what’s the first small step they can take right now to feel in control.

Lisa: The holidays are such a special time. They really are. But they can also be really stressful. We all know that. That’s exactly why we’re here. So one thing that you can do right now is imagine how you want your holidays to be this year. Not operating from your past. Because if we go down that memory lane road, maybe we’re trying to heal and fix things over time, like those emotional conversations come up in the holidays.

So be kind to yourself. Slow down right now. Slow down. Take a deep breath and ask the important question of what’s most important to me? How do I want to feel about the holiday season? Actually feel, do I want to feel calm and peaceful and protect that energy? Because we make spending decisions based on emotions.

So tap into the [00:31:00] emotions that you want, not the emotions that you don’t want. Focus on creating that today and moving forward into the holidays.

Maggie: I think this has been a great conversation and makes me think like I’m kind of excited to like take it slow and hang the lights, and bake the cookies and really, sometimes it’s so much rushing to like this specific day where it’s just like each little step along the way is like a fun little time as well.

So, I’m so glad you gotta come and share your expertise, especially in this area. And there is a question we like to ask all of our guests. And so now it’s your turn. What is your definition of financial freedom?

Lisa: My definition of financial freedom is waking up in a home that I love with people, that I love doing things that I love. If I can do that every single day for the rest of my life, then it’ll be a job well done.

Maggie: That’s a new one for us. We haven’t heard one like that before.

So, yeah, thank you so much, Lisa, for coming on and sharing your expertise. We’re [00:32:00] definitely gonna have links to, all your socials email and that money personality as well in the show notes so people can dive more in there. And yeah, we appreciate everyone listening and so please give us a follow, give us a share, and until next time, be financially fearless. 

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