Why Women Shut Down When They Hear the Word Money

Purse Strings Approved Professional Blog Series

Why Women Shut Down When They Hear the Word Money

Wendy Wright, CEO and Founder, Wendy Wright Financial Therapy, LLC

You don’t need more discipline. You need someone who understands that your relationship with money isn’t broken — it’s just unprocessed.

Have you ever noticed what happens in your body when you think about money?

Maybe you change the subject. Maybe you close the banking app before it even finishes loading. Maybe you tell yourself, quietly, that you’ll deal with it tomorrow — and tomorrow says the same thing back to you.

If this is you, I want you to hear something first: you’re not lazy. You’re not bad with money.

Sometimes your nervous system is trying to protect you.

Many of my clients bring me some version of this exact stressor. They’ll say, “Whenever money is mentioned, I just shut down completely — I’m obviously bad with money.”

I want to gently push back on that.

Shutting down around money isn’t evidence that you’re bad with money. It isn’t a character flaw — it isn’t even a DNA strand! You weren’t born with this encoded into your system.

It’s a response.

What’s Happening in Your Body When You Think You’re Bad with Money

When you and I work together, using my unique Financial Therapy Approach™ to your money, we begin by understanding the response, not judging it.

That shutdown you feel is often physical before it’s anything else: going blank, tight shoulders, a wave of fatigue, a kind of numbness the second the topic comes up.

According to Harvard Health, the parasympathetic nervous system acts like a brake — and when the body senses it can’t fight or flee something overwhelming, it can downshift into stillness instead (Fight, Flight, or Freeze).

Money doesn’t have to be a physical threat for your body to respond this way.

If money ever carried real conflict, fear, or shame in your history, your nervous system learned to brace for the word the same way it once braced for the situation.

It’s still bracing now.

Why This Happens

A few patterns show up again and again in my work with women on this:

Money was never neutral in your story.

If it was tied to conflict, fear, or unpredictability growing up, your body learned to brace the moment it came up — and it hasn’t unlearned that yet.

Shutting down was once a form of safety.

If speaking up about money once led to conflict or being dismissed, going quiet may have been the safest option available at the time.

The pattern made sense then. It’s just outdated now.

Shame convinces you the topic itself is dangerous.

It tells you that looking will confirm something terrible about who you are.

So your nervous system does what it does with anything it reads as a threat: It avoids.

One Way This Shows Up: Money Avoidance

I was recently asked this exact question for Purse Strings, a resource site for women and money, and I want to share part of my answer here, because it fits so naturally with what we’re talking about.

I think of Kasey (not an actual client but a profile of clients I work with), a woman who was so afraid of her bills that she’d throw them in the corner unopened or delete the payment reminder because she believes she was bad with money and “just couldn’t deal with them.”

It’s easy to say from the outside, “Just open the envelopes!”

But dang — that word “just” is loaded with shame.

It implies willpower is the problem.

It never is.

This is about emotion, not discipline.

Shutting down can cost you dollars, sleep, relationships, and how you see yourself.

And these are all things we can heal — together, slowly, without judgment. 

Two Tools to Use the Next Time You Feel Your Body Shut Down when You Hear the Word Money

1. Name it out loud.

The next time you notice it happening, try:

“Oh, there’s that shutdown again.”

This helps you see it as a response, not evidence of how “bad with money” you are.

Shame grows in silence, so saying it out loud is often where it starts to lose its grip.

2. Get curious instead of critical.

Ask yourself, “What might this shut down sensation want to tell me?”

Sometimes, the answer is simply to take a smaller bite of the task in front of you — one bill, one balance, one five-minute look, instead of “dealing with everything” all at once.

If this is landing for you, this is exactly the kind of pattern and support you can receive by signing up to receive emails from me. Join the list here.

debt shame woman surrounded by money experiencing financial stress bad with money.

Frequently Asked Question

What is financial therapy?

Financial therapy is where the emotional and the financial finally get talked about in the same room.

In my Financial Therapy Approach™, we don’t start with a budget — we start with your story.

That means looking at where your money beliefs and money behaviors actually came from: the household you grew up in, the moments that taught you what money meant about safety, worth, or belonging.

Financial therapy isn’t financial planning, and it isn’t traditional talk therapy either — it lives in the intersection of the two.

The goal isn’t to shame you into different behavior. It’s to help you understand the story underneath the pattern, so change can actually stick.

What is shame?

I describe shame in a few ways to help you recognize it when it shows up.

For one, shame is the internal bully, the accusing and blaming self dialog that often sounds like “see, you are stupid,” “see, you are bad with money and need to stop trying.”

Another way I explain shame is in comparison to guilt, as these are often thought of as the same.

I say “guilt has a remedy and shame has a spiral.”

With money, when shame is a major player, it’s constantly whispering in the background of your thoughts as a mean and unkind voice.

When you talk about it, say it out loud — in our appointments, shame begins to lose some of its power.

This is the power of my Financial Therapy Approach™ to money.

Is shutting down the same thing as avoiding money?

They’re related, but not quite the same.

Avoidance is often a behavior — not opening the account, not checking the balance. Shutting down is more physiological — even when you are sitting in front of the numbers, part of you isn’t fully there.

Both usually come from the same root, and both respond to the same kind of compassionate, curious approach rather than more pressure.

Can this pattern actually change?

It can.

This isn’t a personality trait — it’s a learned response, which means it can be unlearned with the right kind of support.

Financial healing doesn’t happen through shame, criticism, deprivation, or perfectionism.

It happens through repeated, compassionate experiences that show your nervous system something different is possible.

Where do I even start?

A gentle first step is simply naming it — noticing when the shutdown happens and what tends to trigger it, without judging yourself for it.

My unique money tracking, found here in Get the Life you Want with the Money You Have, is designed for exactly this first step.

From there, you may find it helpful to explore the deeper story with support —check out this article speaking to financial trauma and financial therapy.

What Changed for Kasey

I want to come back to Kasey for a moment, because I think it’s important for you to see what this actually looks like when it starts to shift.

With Kasey, we started with the easiest entry point — just naming the shutdown out loud.

She’d say, “Oh, there it is again,” and within a few weeks, that alone felt safe and easy enough to actually do.

From there, taking a smaller bite for Kasey literally looked like pulling the bills out of the corner and putting them on the edge of her countertop.

We’re talking about three minutes of just looking at them, then a deep breath, and letting herself move on with her day.

She told me this was really helpful — it addressed some of the avoidance, decreased some of the fear, and gave the task an actual beginning and end, so she could move on with less guilt and shame trailing behind her.

This all happened within a few meetings — just starting to look at what’s happening, naming the problem, and asking how to shift it.

And a few sessions in, she said what I hear so often:

“I can’t believe this, but the impossible just became possible.”

You’re Not Bad With Money

There is usually a deeper story underneath the pattern, and you are not broken for having it.

You don’t need more discipline.

You need someone who understands that you’re not bad with money and your relationship with money isn’t broken — it’s just unprocessed.

That’s exactly where my work begins.

If you’re ready to understand your own pattern instead of just pushing through it, I’d love to talk.

Wendy Wright

Wendy Wright

CEO and Founder Wendy Wright Financial Therapy, LLC

Financial Clarity Is an Act of Love

Purse Strings Approved Professional Blog Series

We spend much of our financial lives preparing for what we hope will happen.

A comfortable retirement. More freedom. Travel. Time with family and friends. The ability to help the people and causes we care about. Simply having enough to live life on our own terms.

But thoughtful financial planning also prepares us for the moments we hope never arrive.

Life changes. Relationships change. Careers change. Health changes. Sometimes gradually, and sometimes without warning.

And when life becomes complicated, the last thing any of us needs is for our finances to become complicated along with it.

That is one of the reasons I believe financial clarity is about much more than money.

It is an act of care – for ourselves and for the people we love.

Independence Doesn’t Mean Doing Everything Alone

There is real strength in being financially independent and understanding your own financial life.

But independence does not mean you need to know everything, manage everything, or make every important decision alone.

In fact, one of the most empowering things you can do is build a trusted circle around you.

That might include an adult child, sibling, close friend, attorney, CPA, or financial professional – people who understand you, respect your wishes, and know enough about your financial life to step in when needed.

Ask yourself:

  • If something unexpected happened tomorrow, would someone I trust know where my important documents are?
  • Would they know what accounts and insurance coverage I have?
  • Would they know whom to call?
  • Would they understand what matters most to me?
  • And just as importantly: Do I have someone I trust to call when I am the one who needs guidance?

A Plan Is More Than a Collection of Accounts

Financial planning is often reduced to numbers – investment balances, retirement accounts, insurance policies, income projections, and estate documents.

Those things matter.

But a true financial plan should also deliver something less tangible, and just as important:

  • Confidence that your financial life is organized.
  • Clarity about the decisions ahead.
  • And the comfort of knowing you don’t have to navigate them alone.

This is where a trusted financial coach can make a meaningful difference.

A good coach isn’t there simply to tell you what to buy or where to invest.

The relationship should help you see the bigger picture, ask better questions, weigh your options thoughtfully, and make decisions aligned with the life you want to live.

When professional financial advice is involved, working with someone who puts your interests first – and understands the responsibility that comes with that trust – matters deeply.

But perhaps the most important word is this:

Trusted.

Someone who knows not only your accounts, but your goals.

Not only your assets, but what those assets are meant to accomplish.

Not only where you are today, but where you hope to go.

Preparing Is an Act of Love

We cannot eliminate uncertainty from life.

Nor should financial planning become an exercise in worrying about everything that could go wrong.

Quite the opposite.

We prepare so we can spend more of our lives focused on what might go right.

We organize because clarity creates freedom.

We communicate because the people we love should never have to piece together our financial lives in a moment of stress or grief.

And we seek guidance because asking for help is not giving up independence – it is often how we strengthen it.

Financial clarity is not simply knowing what you have.

It is knowing what matters, knowing where you’re headed, and knowing you have people you trust walking alongside you.

You don’t have to predict every turn in the road.

You don’t have to have every answer.

And you certainly don’t have to travel the journey alone.

Sometimes, one of the most loving things we can do – for ourselves and for those we care about – is simply to be prepared.

Fred Kettler

Fred Kettler

Mindful Financial Coach, Kettler Financial

Fred Kettler is a Purse Strings Approved Professional and Holistic & Mindful Financial Coach based in Los Angeles, California. He helps individuals and families create greater clarity, confidence, and peace of mind around their financial lives through financial planning, retirement planning, investing, wealth protection, long-term care, life insurance, and wealth preservation. With an awareness-based and education-focused approach, Fred is committed to helping clients better understand their money, make intentional decisions, and move forward with greater confidence about their future.

Do You Know Your Money Numbers? Why Financial Clarity Builds Confidence

Purse Strings Approved Professional Blog Series

Do You Know Your Money Numbers? Why Financial Clarity Builds Confidence

Wendy Wright, CEO and Founder, Wendy Wright Financial Therapy, LLC

When someone asks you a question about your finances, how do you feel?

Maybe you know the answer immediately.

Or maybe your stomach tightens.

Perhaps you avoid the question altogether because you aren’t sure where to begin.

For many people, financial clarity isn’t simply about math.

It’s emotional.

As a Financial Therapist, I’ve learned that money numbers are rarely just numbers. They’re often connected to fear, shame, uncertainty, hope, freedom, and the stories we’ve carried about money throughout our lives.

That’s why developing financial clarity isn’t just about spreadsheets—it’s about building a healthier relationship with money.

What Are Your Money Numbers?

Your money numbers are simply the facts that help you understand your financial picture today.

They might include:

  • Your monthly income
  • Monthly expenses
  • Savings balances
  • Retirement accounts
  • Debt balances
  • Emergency savings
  • Business income and expenses
  • Cash flow

These numbers aren’t here to judge you.

They’re information.

A snapshot of where you are today—not a prediction of your future.

Why Looking at Your Money Numbers Can Feel So Difficult

If you’ve ever opened your banking app and immediately closed it…

Avoided checking your credit card balance…

Put off reviewing your business finances…

You’re not alone.

Many people assume avoidance means they’re irresponsible.

I see it differently.

Avoidance is often a protective response.

Your nervous system may be trying to protect you from emotions it associates with money—fear, disappointment, shame, uncertainty, or overwhelm.

That doesn’t mean anything is wrong with you.

It simply means your relationship with money deserves compassion.

One of the foundational principles of my 10 Principles of Financial Therapy© is Abundant Compassionate Curiosity and Zero Judgment.

Instead of criticizing yourself for avoiding your numbers, try asking:

  • What am I feeling right now?
  • What story am I telling myself about these numbers?
  • Can I be curious instead of critical?

Those questions create space for change.

Financial Clarity Creates Freedom

Imagine if you knew your numbers without feeling anxious.

Imagine opening your bank account and feeling informed instead of overwhelmed.

Imagine making decisions because they align with your values—not because fear is making them for you.

Financial clarity gives you options.

When you understand your financial picture, you can begin making decisions from confidence instead of confusion.

You might realize you have more flexibility than you thought.

Or you may discover areas where you’d like to make changes.

Either way, clarity allows you to move forward intentionally.

Knowing Your Money Numbers Can Change More Than Your Finances

One of the reasons I’m passionate about helping clients know their numbers is because it often changes much more than their bank accounts.

It changes how they make decisions.

You may discover you don’t have to stay in a relationship because you feel financially trapped.

You may realize you’re able to leave a job that no longer aligns with your values.

Or you may decide to stay—but from a place of confidence rather than fear.

When the fog begins to lift, you have more freedom to choose the life you want.

Small Steps Create Lasting Change

You don’t need to organize every account this afternoon.

You don’t need the perfect budget before looking at your numbers.

You simply need a starting place.

Today, choose one small action:

  • Check one account balance.
  • Review last month’s spending.
  • Write down your monthly income.
  • Open your bookkeeping software for five minutes.
  • Notice what emotions come up without judging yourself.

Small moments of awareness create lasting transformation.

You Don’t Have to Do This Alone

Many of my clients tell me they never thought they’d feel comfortable looking at their finances.

Then something shifts.

  • They’re checking their balances without panic.
  • Reviewing QuickBooks without shutting down.
  • Setting aside money consistently.
  • Having conversations about finances with less fear.

Those aren’t just financial victories; they’re emotional ones.

If money numbers currently feel overwhelming, know that change is possible.

Together, we can explore what’s keeping you stuck and build a path toward greater financial clarity and confidence.

Frequently Asked Question

Why am I afraid to look at my finances?

Many people experience anxiety around money because finances are connected to emotions, past experiences, and beliefs—not just numbers. Financial therapy helps address both the emotional and practical aspects of money.

What are money numbers?

Money numbers include the financial information that helps you understand your current financial picture, such as income, expenses, savings, debt, investments, and cash flow.

How can I become more confident with money?

Financial confidence begins with awareness. Understanding your money numbers, approaching yourself with compassion instead of judgment, and taking consistent small steps can help you feel more empowered over time.

How does financial therapy help with money anxiety?

Financial therapy helps people understand the emotional patterns behind financial behaviors, reducing avoidance and building greater confidence in managing money

Wendy Wright

Wendy Wright

CEO and Founder Wendy Wright Financial Therapy, LLC

You Don’t Have to Figure It Out Alone: The Four Pillars of Financial Confidence

Purse Strings Approved Professional Blog Series

You Don’t Have to Figure It Out Alone: The Four Pillars of Financial Confidence

Fred Kettler Mindful Financial Coach at Kettler Financial

Many women carry far more responsibility than they realize. They are balancing careers, relationships, children, aging parents, households, and countless daily decisions. With so much competing for attention, it is understandable that financial planning can sometimes feel overwhelming.

One of the most common concerns I hear is:

“Where do I even begin?”

The good news is that you do not need to have all the answers. You do not need to become a financial expert. And you certainly do not have to figure everything out on your own.

What often helps is having a simple framework.

Many people delay financial planning because they believe they need more time, more knowledge, or a better understanding of money before they can begin. In reality, financial confidence rarely comes from having all the answers. It comes from taking the first step and gaining clarity one decision at a time.

Over nearly four decades of helping individuals and families navigate their financial lives, I have found that a comprehensive financial plan typically rests upon four key pillars.

1. Cash Flow: Understanding Where Your Money Goes

Financial confidence begins with awareness. Before discussing investments or retirement, it is important to understand the flow of money coming into and out of your life.

Are your spending habits aligned with your values and priorities?

Are you building adequate reserves for life’s inevitable surprises?

The goal is not perfection. The goal is awareness and intentionality.

2. Protection: Safeguarding What Matters Most

Life rarely unfolds exactly as planned. Protection planning involves preparing for unexpected events such as illness, disability, loss of income, or the need to care for loved ones.

While these conversations are not always comfortable, they can provide tremendous peace of mind.

A solid plan helps ensure that the people and priorities you care about remain protected, even when life takes an unexpected turn.

3. Investing: Allowing Your Resources to Work for You

Investing is often portrayed as complicated or intimidating, but at its core, investing is simply putting your money to work in support of your future goals.

Rather than trying to predict markets or chase the latest trend, a thoughtful investment strategy focuses on long-term discipline, diversification, and alignment with your personal objectives.

The purpose is not excitement. The purpose is progress.

4. Retirement: Creating Future Freedom

Retirement planning is about much more than reaching a certain account balance. It is about understanding how your resources may support the life you want to live in the years ahead.

It is about creating a strategy that helps transform accumulated savings into sustainable income, flexibility, and peace of mind.

The question is not simply, “How much do I have?”

The deeper question is, “How will my financial resources support the life I want to create?”

    You Do Not Have To Do It Alone

    Financial planning is not a test you must pass. It is an ongoing process of learning, adjusting, and making thoughtful decisions over time.

    One of the greatest misconceptions about financial planning is that you need to have everything organized before seeking guidance.

    You don’t.

    You don’t need all the answers. You don’t need a perfect plan. You simply need a willingness to begin.

    Financial clarity is not something you suddenly discover one day. It is something you build – through awareness, thoughtful decisions, and a process designed to support you along the way.

    Because the goal is not perfection. The goal is creating enough clarity to move forward with confidence and greater peace of mind.

    And perhaps most importantly, remembering that you never have to figure it all out alone.

    Fred Kettler

    Fred Kettler

    Mindful Financial Coach, Kettler Financial

    Fred Kettler is a Purse Strings Approved Professional and Holistic & Mindful Financial Coach based in Los Angeles, California. He helps individuals and families create greater clarity, confidence, and peace of mind around their financial lives through financial planning, retirement planning, investing, wealth protection, long-term care, life insurance, and wealth preservation. With an awareness-based and education-focused approach, Fred is committed to helping clients better understand their money, make intentional decisions, and move forward with greater confidence about their future.

    Mental Health, Money, and the Pressure We Don’t Always Talk About

    Purse Strings Approved Professional Blog Series

    Mental Health, Money, and the Pressure We Don’t Always Talk About

    Nicole C. Carson, CFP®, MBA Founder and Financial Planner at 2nd Story Wealth Partners

    May is mental health awareness month.

    A few years ago, I remember sitting at my laptop late at night after everyone in the house had gone to bed, staring at numbers and wondering how so many people quietly carry the emotional weight of money every single day.

    I thought about the seasons in life when it feels like there are more bills than money. The moments when the market is rocky and every headline creates more anxiety. The pressure of trying to save, invest, take care of family, build a future, and still keep yourself emotionally afloat at the same time.

    Even as a financial planner, I understand that money stress is not just about math. It is emotional. Money is emotional and can be incredibly stressful at times.

    Financial wellness and mental wellness are deeply connected. It affects your sleep, your confidence, your relationships, and your overall mental health in ways people do not always openly talk about.

    Money stress is real

     

    Money touches almost every part of our lives. It impacts our relationships, sleep, confidence, career decisions, parenting, health, and sense of security. Even positive financial milestones can bring stress. Buying a home, growing a business, changing careers, caring for parents, sending kids to college, or preparing for retirement all come with emotional weight.

    For many people, the stress is not always about “not having enough.” Sometimes it is decision fatigue, the fear of making a mistake, guilt around spending, or often it is carrying financial responsibilities for everyone else while trying not to fall apart yourself.

    I see this often with clients, especially high-achieving professionals and business owners. From the outside, everything can look successful while internally they are overwhelmed trying to hold all the pieces together.

    Financial Planning Should Create Peace, Not Just Numbers

    One thing I believe deeply is that financial planning is not just about growing wealth. It is about creating stability, clarity, and breathing room.

    A good financial plan should help reduce anxiety, not increase it.I often check in with clients to ask what will help to reduce stress or what will help you feel secure about your finances. A solid financial plan should help you more confident about:

    • What you can afford
    • What goals matter most
    • What decisions need your attention now
    • What can wait
    • How to stop carrying everything in your head all the time

    Sometimes the biggest benefit of financial planning is simply having a place to organize the mental clutter. Because constantly worrying about money in silence can be incredibly draining.

    A few gentle reminders this month

    As we recognize Mental Health Awareness Month, here are a few reminders:

    • You do not have to figure everything out at once.
    • Financial progress does not need to be perfect to be meaningful.
    • Rest is productive too.
    • Taking care of your mental health is part of taking care of your financial future.
    • Asking for help is a strength, not a weakness.
    • Your worth is not tied to your income, your net worth, or how “together” your finances look right now.

    Life moves at us fast. Responsibilities pile up. And many people are carrying financial stress quietly while still showing up for everyone around them.

    If that is you, I hope you give yourself some grace this month.

    • Take the break.
    • Schedule the therapy appointment.
    • Have the money conversation.
    • Ask the questions.
    • Build the support system.
    • Slow down enough to check in with yourself too.

    Because true financial wellness is not just about building wealth. It is about building a life you can actually enjoy living.

    ready to take the next step?

    If financial stress has been weighing on you lately, know that you do not have to navigate it alone.

    Whether you are trying to get organized, plan for retirement, balance competing priorities, manage market anxiety, or simply feel more confident about your financial future, having a plan can bring clarity and peace of mind.

    This Mental Health Awareness Month, give yourself permission to care for both your mental wellness and your financial wellness.

      Nicole C. Carson, CFP®, MBA

      Nicole C. Carson, CFP®, MBA

      Founder and Financial Planner 2nd Story Wealth Partners

      Financial Clarity Begins With Awareness

      Purse Strings Approved Professional Blog Series

      Financial Clarity Begins With Awareness

      Fred Kettler Mindful Financial Coach at Kettler Financial

      For many people, money is not just about numbers.

      It is deeply connected to emotion, uncertainty, relationships, life experiences, and the quiet questions we carry about the future.

      Am I going to be okay?
      Can I retire someday with confidence?
      Am I making the right decisions?
      What happens if life changes unexpectedly?

      Over nearly four decades of working with individuals and families, I have discovered something important:

      Financial clarity rarely begins with a spreadsheet. It begins with awareness.

      Awareness Is the First Step Toward Clarity

      Awareness means understanding where you are today.

      It means becoming honest about how you feel about money, what is working, and what may quietly need attention.

      Many intelligent and capable people avoid financial planning conversations. Not because they do not care, but because life gets busy. Financial matters can feel overwhelming, emotional, or intimidating.

      Often, people simply do not know where to begin.

      That is more common than you may think.

      The good news is that clarity does not require perfection. It simply requires a willingness to become more aware of your overall financial picture and to begin asking meaningful questions.

      Important Questions to Ask Yourself

      Financial awareness often begins with questions such as:

      * What do I truly want my future to look like?
      * Do my current financial decisions support that vision?
      * Am I organized in a way that creates confidence and peace of mind?
      * Have I prepared not only for growth, but also for life’s unexpected turns?
      * Do I fully understand how my retirement years may actually function financially?

      These are not just financial questions.

      They are life questions.

      Financial Planning Is About More Than Predictions

      In my experience, true financial planning is not about chasing predictions, reacting emotionally to headlines, or trying to “beat” the system.

      It is about creating structure, understanding, and intentionality around your financial life so you can move forward with greater confidence and less fear.

      When you have a clearer view of your finances, you are better equipped to make thoughtful decisions instead of reactive ones.

      Small Adjustments Can Create Meaningful Change

      Awareness also helps us recognize behaviors and habits that may either support or limit our long-term wellbeing.

      Sometimes, small adjustments in areas such as cash flow, organization, protection planning, or long-term strategy can create a meaningful difference over time.

      These changes do not always have to be dramatic. Often, they simply help create more stability, confidence, and direction.

        Awareness Creates Choice

        Most importantly, awareness creates the opportunity for choice.

        When we become more aware, we can make decisions from a place of clarity instead of confusion.

        We begin to feel more grounded, more empowered, and more capable of navigating the future, even when life feels uncertain.

        Final Thoughts 

        Financial peace of mind is not created overnight.

        It is built step by step through awareness, thoughtful planning, and ongoing conversations.

        And often, the very first step is simply being willing to begin.

        Fred Kettler

        Fred Kettler

        Mindful Financial Coach, Kettler Financial

        Fred Kettler is a Purse Strings Approved Professional and Holistic & Mindful Financial Coach based in Los Angeles, California. He helps individuals and families create greater clarity, confidence, and peace of mind around their financial lives through financial planning, retirement planning, investing, wealth protection, long-term care, life insurance, and wealth preservation. With an awareness-based and education-focused approach, Fred is committed to helping clients better understand their money, make intentional decisions, and move forward with greater confidence about their future.