When it’s time to take charge of your financial future, build a team that does it all.
We help women like YOU find financial professionals who will help you design a life FULL of choices.
Are you wondering…
Who can I go to? Who can I trust?
Do I have enough money to work with a financial professional?
Am I going to be pushed a product I don't need?
We cut through the noise and provide financial professionals who will work alongside you to make financial decisions with confidence and ease.
At Purse Strings, we are starting a long-overdue candid conversation about how women can use money to protect themselves and enjoy a fearless future filled with choices.
We are devoted to giving women access to easy-to-use resources and qualified financial professionals who focus on serving women.
Dr. Barb Provost
I created Purse Strings so all women could live a life free from financial stress and full of choices.
As a consultant in the financial industry for over 20+ years, it was apparent that the needs of the female market were not being addressed. When I went through my divorce and navigated it in a women-led divorce group, I heard these intelligent, bright, talented women voice so many financial concerns. And, in my everyday life, I could see women of retirement age working at the stores as I’d run my errands. That stopped me dead in my tracks.
I set out on my investigation. I commissioned a researcher to dive deeply into the literature and had hundreds of conversations with women. The problem was apparent.
“The insurance and financial industry wins the award as being the least sympathetic to women and women are not prepared for their financial future.”
The overwhelming theme that came from hundreds of women was – they don’t even look at me.
That all stops with Purse Strings.
As a Doctor in Adult learning and higher education, I helped bring the power of the female market to other countries like Nigeria, India, Cameroon, and Vietnam working with the World Bank and now I want to help and do the same here.
Maggie Nielsen, MBA
While pursuing an MBA and working alongside Barb, I saw firsthand how women were often overlooked and underserved in the world of finance, with their voices intentionally left out of the conversation. I knew that women held immense power and was determined to expose the system and show them how to make it work to their advantage.
As the engine behind Purse Strings, I have facilitated over 300 live sessions with financial professionals, covering everything from financial foundations to real-life stories and top tips. My mission is simple:
Equip women with the knowledge they need to make smart financial decisions for themselves, their families, and their businesses (and an amazing team on their side!)
With this knowledge, our mothers, daughters, and BFFs can confidently navigate the world of finance and live a life full of choice.
I am incredibly proud of the work done at Purse Strings and the impact it will have on generations of women to come, with the dedication to empowering women to take control of their finances and live life on their own terms.
We are a community of women motivated to shape financially fearless lives full of choices guided by professional experts focused on serving women.
It doesn’t matter if you have a little money or a lot, Purse Strings helps women who are ready to put themselves first and get smart about money!
What we like:
Courage: Women who take a brave step forward to learn about money
Vulnerability: Women who ask questions because they just don’t know
Action: Women who are ready to start learning about money
Sense of humor: Never leave home without it
Movement: Dance Breaks
Bad Jokes: A Harty Laugh
What we don’t like:
Product Pushers: Professionals who just try to sell you something
Big egos: Those who drone on about themselves
Mansplaining: Do we have to explain?
Oppression: Pay gap, pink tax, unpaid work, need to over educate, ect, ect
Negative Nellies: The glass does not always need to be half-empty
Weak coffee: Gross
We created the solution to
Who can I go to?
Who can I trust?
We’ve made it so easy for you.
We’ve done the heavy lifting.
We’ve given you resources at your fingertips.
We’ve vetted every professional.