Purse Strings Approved Professional

Blog Series

Investing in Yourself First:

A Woman’s Path to Retirement Readiness

While women control one-third of total US household financial assets ($10.9 trillion) and comprise 47% of the workforce, they earn 21% lower lifetime income than men. Why is this? Pay gap, leaving the workforce to care for children or aging parents, and leaving company benefits and social security contributions behind. Not to mention pink tax, unpaid work (also called the second shift), student loans, child care expenses, dismal maternity benefits, higher medical costs, divorce, and gray divorce, which is happening at three times the rate. Ladies, we have A LOT coming at us. And if we don’t start focusing on our own retirement savings, we may be working the rest of our lives.

As women, we often find ourselves nurturing and caring for the needs of others, putting ourselves on the back burner. However, securing your financial future is equally crucial. Retirement planning is a vital aspect of our lives, and there is no better time than now to take charge and plan ahead. Purse Strings was created to address the difficult challenges for women trying to create a healthy financial future.

Yes, retirement might seem like a distant event today, but it’s never too early to start planning. In fact, the earlier you begin, the more options you have and the more time your investments have to grow. Starting even small moves toward retirement is a way of investing in yourself, your dreams, your future, and yourself!

Purse Strings understands that women’s needs are different when it comes to financial planning. And women want to be treated with the respect and dignity they deserve. No more guilt, shame, or “don’t worry about it, honey.” Women want a financial partner who is going to be in her court when she has financial questions or concerns. And that’s why Purse Strings is a perfect partner. The Purse Strings platform is designed exclusively for women who are ready to put themselves first and get smart about money. At PurseStrings.co, you will find:

  • Female-Centered Approach: Purse Strings specializes in serving the female market. The professionals at Purse Strings understand the unique challenges women face, including pay disparities, career breaks, and longer lifespans. They tailor their services to meet the specific needs and goals of women, ensuring you receive personalized and relevant advice.
  • Empowerment and Education: Purse Strings doesn’t just provide financial info; they empower women to become financially savvy. Through educational resources, Facebook Live events, and valuable nuggets of financial tips and tricks,, Purse Strings equips you with the knowledge and tools to make informed decisions about your money.
  • Putting Yourself First: Purse Strings encourages women to put themselves first when it comes to financial planning. It’s not about being selfish; it’s about securing your future so that you can continue to support and care for your loved ones without sacrificing your own dreams.

The overwhelming mantra from women was, “Who can I go to? Who can I trust?” At Purse Strings you can find a robust vetted directory of financial professionals to help you start, or continue to build, your retirement plan.  Here are four seasoned advisors waiting to help you on your financial journey.

Rich Babjack:

Co-founder of Midway Venture Partners

Richard understands how corporate executives approaching retirement will transition to a distribution phase of life. As retirement income is created, many people do not understand the tax liability or the tools that can be used to minimize that obligation. Additionally, small business owners have financial complexities that often require the oversight of a dedicated financial partner. If this is you – then reach out to Rich for an introductory consultation.

Darla Serrano:

Financial Advisor with Pacific Advisors

Darla is an expert in all facets of retirement planning, tax planning and even special needs planning. Darla discovered her fascination and intense passion for financial planning in 2006 after going through a divorce and learning how to support herself financially. After her divorce, she purchased four investment properties and began building and preserving her wealth. It was then that she started her financial planning career after leaving an unfulfilling job in pharmaceutical chemistry.

Carol Anderson:

Financial Planner and Wealth Advisor with Anderson Wealth Advisors

Carol specializes in life insurance, long-term care insurance and taxes. As a mother and professional woman, Carol knows the challenges that many women face. Carol works diligently to understand her clients goals. As an independent advisor, Carol works with a number of companies to help women to achieve their goals.

Jennifer Belshe

Co-Founder & Principal at Novus Advisors

Jennifer’s 20+ years in the financial industry have given her a deep understanding of the challenges women face when it comes to managing their finances. She is passionate about empowering women by giving them a voice in their financial situations, helping them understand their financial health, and creating a plan to achieve their goals. As a single mom and business owner, Jennifer knows firsthand the importance of financial stability and is committed to helping women.

Ladies, it’s time to take the reins of your financial future and prioritize your retirement planning. With Purse Strings by your side, you have access to financial professionals who understand your unique needs and aspirations. Embrace the empowerment and education they offer, and take that crucial step towards securing the retirement you deserve. Remember, putting yourself first is not only essential but also liberating. Start planning now and pave the way for a brighter, more confident future. The journey towards financial independence begins today