Be Financially Fearless with Purse Strings

Purse Strings gives women the tools, knowledge, and confidence to take control of their money and their future.

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TrustedProfessionals To Build Your Financial Future.

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How WeApprove Our Professionals

The number 1

Let’s Chat

We meet 1:1 to learn who they serve, what they know about the women’s market, and how they educate and engage women clients.

The number 2

Share Your Work

We ask about presentations, podcasts, books, or other ways they’re already speaking to this audience.

The number 3

Check for Commitment

We look for professionals who are full-time, established, and not near retirement.

The number 4

Credentials Review

For financial advisors, we check a BrokerCheck.

 

The number 5

Join the Network

If it’s a good fit, they’re invited to join us as a Purse Strings Approved Professional.

If not just yet, we invite them to take our workshop, complete it, and then join us!

Who We Are

Barbara Provost and Maggie Nielsen smiling

We're rewriting the rules of women and wealth — one smart move at a time.

Purse Strings is the powerhouse Mother-Daughter duo on a mission to flip the financial script for women everywhere. Through bold education, real-talk resources, and a fierce community of experts who actually get women, we’re helping women everywhere take charge of their money — confidently and without apology. No shame. No jargon. No judgment. Just smart, savvy support from women who’ve been there.

Helpful Guides to Get Started

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8 Savvy Ways Women Invest

Start your investing journey with this step-by-step guide for financially savvy women to take control of their wealth. Gain valuable tips to ensure a successful journey towards financial independence.

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Divorce Prep Checklist

Get ahead of the game by gathering essential documents, understanding divorce professionals and their roles, building your divorce team, and following key tips.

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Where is My Money Going

Starting can be the hardest part, so we’ve created this simple worksheet to track your monthly income and expenses. It includes reflection questions to help you understand your spending.

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Family Emergency Binder

Six color-coded sections help you gather essential information for up to four family members, including pets. Remember, emergencies are inevitable—be prepared.

Smart Advice

Aug 24 2026

Why do I shut down around anything to do with money?

Wendy Wright explains why shutting down around money may be an emotional response, and shares practical tools to...
Aug 11 2026

I’m making good money, but it still feels like I’m not getting ahead financially. What’s the first thing I should do? 

Nicole Carson, CFP® explains how understanding your cash flow and aligning your spending with your priorities can help...
Jul 21 2026

How do I get out of debt?!

Wendy Wright explains why staying out of debt starts with understanding the thoughts, emotions, and habits behind...
Apr 29 2026

When should I start working with a financial planner?

Nicole Carson, CFP® explains when to start working with a financial planner and why getting guidance early can help...
Apr 28 2026

What are the key advantages for me as an attorney when I have a CDLP on my divorce team?

Thresa Jones, CDLP®, shares the key advantages for an attorney when a CDLP is on the divorce team!

Apr 03 2026

What is the first step I should take when I’m considering divorce but feel overwhelmed and don’t know where to begin?

Melissa Murphy Pavone, CFP®, CDFA®, explains the first step to take when considering divorce and why financial clarity...
Apr 03 2026

Divorce by Design: Why the Right Team Can Change Everything

Melissa Murphy Pavone, CFP®, CDFA®, explains why the right divorce team can help you navigate divorce with more...
Apr 02 2026

Divorce by Design: Building Your Divorce Team (Like You Built Your Bridal Party)

Melissa Murphy Pavone, CFP®, CDFA®, shares why building the right divorce team can help women move through divorce...
Apr 01 2026

How My CDLP Expertise Turned a Messy Divorce into a $30,000 Tax Win: Helping My Client Assume the Mortgage, Secure Her Equity Payout, and Use It as a Negotiation Power Move

Theresa Jones, CDLP®, explains how mortgage assumption, equity payout planning, and tax strategy can help divorcing...
Apr 01 2026

What does working with a CFP® really look like?

Nicole Carson shares what working with a CFP® really looks like including a a collaborative, ongoing relationship...

Your Questions Answered

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