Be financially fearless.

It doesn’t matter if you have a little money or a lot, Purse String’s programming helps women who are ready to put themselves first and get smart about money.

Many women find themselves without the knowledge or skills to be financially independent. We’re out to change all that.

We are a one-stop shop for female-centric financial knowledge, know-how and professional resources. We’re available to any woman who wishes to design a fearless financial future that’s full of choices.

From financial planners to mortgage brokers, we’ve got you covered.

Find a Purse Strings Approved™ Pro Now

What makes a Pro certified? Find out.

Purse Strings engages top-tier financial professionals who are willing, ready and able to serve a female market. Our Purse Strings Approved Professionals (PSAPs for short!) are financial professionals who have:

  • Clearly articulated their desire to serve a female market
  • Earned designations that set them apart to help women (such as CDFAs or CDS)
  • Created careers that uniquely serve women in situations where help wasn’t easily found - like Widowhood, Financial Abuse, Post-divorce financials to name a few.

Many of our professionals come with their own stories and experiences which led them to help women and make an impact in the financial industry. Our professionals are handpicked or referred to us by current PSAPs. All Professionals go through an interview process and all licenses and designations are validated. Purse Strings Approved Professionals are provided ongoing training, education and expert resources that continually help them sharpen their skills to serve a female market.

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Need a little more guidance? We'll walk you through a few questions and help you find the right person.

LIFE CHANGES
BETTER HABITS
BOSS LADY
PLATINUM YEARS
LIFE CHANGES

Getting a Divorce

Home Ownership

Having Kids

Getting Married

BETTER HABITS

Financial Planning

Planning a Budget

Managing Debt

Beginning Investing

BOSS LADY

Starting a Business

Business Financials

Business Taxes

Selling a Business

PLATINUM YEARS

Estate Planning

Planning Retirement

Social Security

Medicare

BE EMPOWERED.

woman looking at a whiteboard of money and growth

Our Life and Money Guides cover 8 different topics of financial wisdom.

woman looking at a whiteboard of money and growth

Ask an expert your questions about finances, business, insurance and life transitions and read the answers others have asked.

woman looking at a whiteboard of money and growth

Read stories from our Professional Blog Series!

Multicultural Women Purse Strings

Join our community of Financially Fearless Women!

WOMEN SPEAK OUT

Purse Strings is an amazing women-led company empowering other women to be strong in their finances. Love their work!
Purse Strings is an amazing women-led company empowering other women to be strong in their finances. Love their work!
Elly
Brilliant! Great support and information for ALL women!
Brilliant! Great support and information for ALL women!
Tracy
Great resources. I always pick up a few ah-has. Also enjoy reading the Money Diaries.
Great resources. I always pick up a few ah-has. Also enjoy reading the Money Diaries.
Joanna
Oh my gosh! I just read your newsletter and then went onto the link for Purchasing a Home. I learned a ton and as a former attorney with realtors and mortgage bankers for siblings, I thought I was already well-versed in the subject. The site is friendly, professional and encouraging.
Oh my gosh! I just read your newsletter and then went onto the link for Purchasing a Home. I learned a ton and as a former attorney with realtors and mortgage bankers for siblings, I thought I was already well-versed in the subject. The site is friendly, professional and encouraging.
Bridget
It is comforting to know that pursestrings.co, is a FREE resource full of information that I can always reference and share with my female colleagues and friends. I have learned so much just by reading through the research on her site and feel that with the help of Barb and Purse Strings, I am on my way to becoming financially fearless!
It is comforting to know that pursestrings.co, is a FREE resource full of information that I can always reference and share with my female colleagues and friends. I have learned so much just by reading through the research on her site and feel that with the help of Barb and Purse Strings, I am on my way to becoming financially fearless!
Negeen
I’ve been working in this industry for over 25 years; this training is necessary.
D'Anna
RVP
I’ve been working in this industry for over 25 years; this training is necessary.
D'Anna
D'Anna
RVP
Financial advisors that are newer to the industry will gain valuable insights on how to respectfully serve not just women but all clients. Veteran advisors will learn techniques to enhance the client experience and provide a comfortable, pleasant way for women to approach their financial future.
Rebecca
Financial Advisor
Financial advisors that are newer to the industry will gain valuable insights on how to respectfully serve not just women but all clients. Veteran advisors will learn techniques to enhance the client experience and provide a comfortable, pleasant way for women to approach their financial future.
Rebecca
Rebecca
Financial Advisor
I learned that the way women reach their buying decisions is unique and different. And, the amount of female dollars is staggering.
Frank
Financial Professional
I learned that the way women reach their buying decisions is unique and different. And, the amount of female dollars is staggering.
Frank
Frank
Financial Professional